''Let's run it up the flagpole and see if anyone salutes it'' is a

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

which became popular in the United States during the late 1950s and early 1960s., article citing two 1957 sources It means "to present an idea tentatively and see whether it receives a favorable reaction." It is now considered a

cliché A cliché ( or ) is an element of an artistic work, saying, or idea that has become overused to the point of losing its original meaning or effect, even to the point of being weird or irritating, especially when at some earlier time it was consi ...

. Sometimes it is used seriously, but more often it is used humorously, with the intention that it be recognized as both hackneyed and outdated. A non-joking equivalent would be "to send up a trial balloon." The phrase was associated with the advertising agencies then located on

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

, and with the "men in the grey flannel suits". Comedians, when mocking corporate culture, were certain to use it, along with expressions such as ''the whole ball of wax'' and the use of invented words ending in ''-wise'' (e.g. "We've had a good year, revenuewise"). The phrase was also used as an ice breaker between serious moments in the motion picture ''

12 Angry Men ''Twelve Angry Men'' is an American courtroom drama written by Reginald Rose concerning the jury of a homicide trial. It was broadcast initially as a television play in 1954. The following year it was adapted for the stage. It was adapted for a ...

'' starring

Henry Fonda Henry Jaynes Fonda (May 16, 1905 – August 12, 1982) was an American actor. He had a career that spanned five decades on Broadway and in Hollywood. He cultivated an everyman screen image in several films considered to be classics. Born and rai ...

. The line was delivered by Juror no. 12, an advertising executive played by

Robert Webber Robert Laman Webber (October 14, 1924 – May 19, 1989) was an American actor. He appeared in dozens of films and television series, roles that included Juror No. 12 in the 1957 film ''12 Angry Men''. Early life Webber was born in Santa Ana, ...

. In

Stan Freberg Stan Freberg (born Stanley Friberg; August 7, 1926 – April 7, 2015) was an American actor, author, comedian, musician, radio personality, puppeteer and advertising creative director. His best-known works include " St. George and the Dragonet ...

's 1961 comedy album, '' Stan Freberg Presents the United States of America Volume One: The Early Years'', General

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...

, after having just received the nation's new flag from seamstress

Betsy Ross Elizabeth Griscom Ross (née Griscom;Addie Guthrie Weaver, ''"The Story of Our Flag..."'', 2nd Edition, A. G. Weaver, publ., 1898, p. 73 January 1, 1752 – January 30, 1836), also known by her second and third married names, Ashburn an ...

, announces that he'll just "run it up the flagpole... see if anyone salutes."

Allan Sherman Allan may refer to: People * Allan (name), a given name and surname, including list of people and characters with this name * Allan (footballer, born 1984) (Allan Barreto da Silva), Brazilian football striker * Allan (footballer, born 1989) (Al ...

captured the essence of this

meme A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...

in his 1963 parody of

Gilbert and Sullivan Gilbert and Sullivan was a Victorian era, Victorian-era theatrical partnership of the dramatist W. S. Gilbert (1836–1911) and the composer Arthur Sullivan (1842–1900), who jointly created fourteen comic operas between 1871 and 1896, of which ...

's "When I Was a Lad". In Sherman's lyrics, the narrator joins an advertising firm: The group

Harvey Danger Harvey Danger was an American alternative rock band that was formed in Seattle, Washington, in 1992 by journalism students at the University of Washington. The band rose to prominence in 1997 with the single "Flagpole Sitta", which was later us ...

used the phrase in their 1997 song "

Flagpole Sitta "Flagpole Sitta" is a song by American rock band Harvey Danger from their 1997 debut album, '' Where Have All the Merrymakers Gone?''. It was released as the band's debut single in April 1998 and was met with critical and commercial success, peak ...

": As it became hackneyed, it got a second life as a launching point for the invention of joking variations, such as "Let's drop it in the pool and see if it makes a splash", "Let's throw it against the wall and see if it sticks", "Let's put it in a saucer and see if the cat licks it up", and "Let's put it on the five-fifteen and see if it gets off at Westport" (i.e., let's put it on a New York City commuter train and find out whether it is destined for

Westport, Connecticut Westport is a town in Fairfield County, Connecticut, United States, along the Long Island Sound within Connecticut's Gold Coast. It is northeast of New York City. The town had a population of 27,141 according to the 2020 U.S. Census. History ...

, a town thought to be the home of many successful executives).

References

{{DEFAULTSORT:Run It Up The Flagpole English phrases

See also

References