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"Rum" is a song recorded by American
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
duo
Brothers Osborne Brothers Osborne is an American country music duo consisting of brothers T.J. Osborne (lead vocals, rhythm guitar) and John Osborne (lead guitar, background vocals). Born in Deale, Maryland, the duo signed a recording contract with EMI Records ...
. The song was written by the duo, along with Barry Dean. It was released in March 2014 as the lead single from their first extended play ''
Brothers Osborne Brothers Osborne is an American country music duo consisting of brothers T.J. Osborne (lead vocals, rhythm guitar) and John Osborne (lead guitar, background vocals). Born in Deale, Maryland, the duo signed a recording contract with EMI Records ...
''. The song was subsequently included on their debut album ''
Pawn Shop A pawnbroker is an individual or business (pawnshop or pawn shop) that offers secured loans to people, with items of personal property used as collateral. The items having been ''pawned'' to the broker are themselves called ''pledges'' or ...
'' in 2016.


Critical reception

Billy Dukes of ''Taste of Country'' gave the song a favorable review, writing that "‘Rum’ has a garage rock quality to it. Sparse percussion backs John Osborne’s guitar lick before brother T.J. begins his story." Bobby Peacock of ''Roughstock'' also reviewed the song favorably, saying that "the lyrical content is elevated to originality by way of nonstandard lyrics and phrasing, most notably on the chorus." Peacock added that "the best and most distinctive feature is the production, which is loose, stripped-down, and funky just like its predecessor."


Music video

The music video was directed by
Peter Zavadil Peter Zavadil is an American music video director who works primarily in the field of country music. He has directed many music videos since the late 1990s. He has won the Country Music Association Award for Video of the Year twice from seven nomin ...
and premiered in July 2014. It was filmed in their hometown of Deale, Maryland.


Chart performance

"Rum" debuted at number 55 on the U.S. ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Country Airplay Country Airplay is a chart published weekly by ''Billboard'' magazine in the United States since January 20, 1990. This chart lists the 60 most-listened-to records played on 150 mainstream country radio stations across the country as monitored ...
chart for the week of April 12, 2014. It also debuted at number 50 on the U.S. ''Billboard''
Hot Country Songs Hot Country Songs is a chart published weekly by ''Billboard'' magazine in the United States. This 50-position chart lists the most popular country music songs, calculated weekly by collecting airplay data from Nielsen BDS along with digital sal ...
chart for the week of June 14, 2014.


Year-end charts


Certifications


References

{{Brothers Osborne 2014 songs 2014 singles Brothers Osborne songs EMI Records singles Songs about alcohol Songs written by Barry Dean (songwriter) Music videos directed by Peter Zavadil