Rudy Franchi (born April 21, 1939 in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
) is a
writer
A writer is a person who uses written words in different writing styles and techniques to communicate ideas. Writers produce different forms of literary art and creative writing such as novels, short stories, books, poetry, travelogues, p ...
and editor on film theory and film criticism and an
antique
An antique ( la, antiquus; 'old', 'ancient') is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely ...
s and collectibles expert. He helped to introduce the French critical protocol the "
auteur theory
An auteur (; , 'author') is an artist with a distinctive approach, usually a film director whose filmmaking control is so unbounded but personal that the director is likened to the "author" of the film, which thus manifests the director's unique ...
" to the
US. For several decades, Franchi also operated galleries that specialized in
pop culture
Pop or POP may refer to:
Arts, entertainment, and media Music
* Pop music, a musical genre Artists
* POP, a Japanese idol group now known as Gang Parade
* Pop!, a UK pop group
* Pop! featuring Angie Hart, an Australian band
Albums
* Pop (Gas al ...
collectibles. In 1995, he began appearing as an appraiser on the
PBS
The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
series, ''
Antiques Roadshow
''Antiques Roadshow'' is a British television programme broadcast by the BBC in which antiques appraisers travel to various regions of the United Kingdom (and occasionally in other countries) to appraise antiques brought in by local people (g ...
'', specializing in pop culture memorabilia.
Career
Franchi's early education was at St. John's Grammar School,
St. Ann's Academy, and
Fordham College Fordham may refer to:
Education
* Fordham Preparatory School, an all-male, Jesuit high school in New York City
* Fordham University, a Jesuit university in New York City
** Fordham Rams, athletic teams of the above university
** Fordham Universi ...
. He left Fordham at the end of his junior year to work with
Daniel Talbot at the
New Yorker Theater
Studio 54 is a Broadway theater and a former disco nightclub at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City. Operated by the Roundabout Theatre Company, Studio 54 has 1,006 seats on two levels. The theater was ...
running a weekly film society. He then started the Archive Film Society and after its first season, joined the
Bleecker Street
Bleecker Street is an east–west street in the New York City borough of Manhattan. It is most famous today as a Greenwich Village nightclub district. The street connects a neighborhood today popular for music venues and comedy, but which was ...
Cinema as associate
program director (along with the late Marshall Lewis.)
During this period, he was the New York representative of the
Montreal World Film Festival
The Montreal World Film Festival (WFF; french: le Festival des Films du Monde) was one of Canada's oldest international film festivals and the only competitive film festival in North America accredited by the FIAPF (although the Toronto Internat ...
and also did freelance publicity, specializing in independent and foreign films. He then joined
20th Century Fox's New York office as head of Newspaper and Trade Paper publicity. After a stint of unit publicity work, he married Barbara Passel and moved to
Montreal
Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
with his wife and two young girls, and eventually the couple had a third daughter.
''NY Film Bulletin''
While in college, Franchi started a small,
mimeograph
A mimeograph machine (often abbreviated to mimeo, sometimes called a stencil duplicator) is a low-cost duplicating machine that works by forcing ink through a stencil onto paper. The process is called mimeography, and a copy made by the pro ...
ed newsletter, the ''New York Film Bulletin'', which listed various screenings and other off-beat film events in the New York area. It also contained film reviews and articles on trends in the world of independent and U.S. released foreign films. When he left Fordham, he took the publication with him, upgraded it to a fully printed magazine and began, in the early 1960s, to print translations from the famed French film theory and film criticism magazine ''
Cahiers du cinéma
''Cahiers du Cinéma'' (, ) is a French film magazine co-founded in 1951 by André Bazin, Jacques Doniol-Valcroze, and Joseph-Marie Lo Duca.Itzkoff, Dave (9 February 2009''Cahiers Du Cinéma Will Continue to Publish''The New York TimesMacnab, Ge ...
''.
NYFB helped to popularize the views of the
French New Wave
French New Wave (french: La Nouvelle Vague) is a French art film movement that emerged in the late 1950s. The movement was characterized by its rejection of traditional filmmaking conventions in favor of experimentation and a spirit of iconocla ...
in the US, and helped introducing François Truffaut's
auteur theory
An auteur (; , 'author') is an artist with a distinctive approach, usually a film director whose filmmaking control is so unbounded but personal that the director is likened to the "author" of the film, which thus manifests the director's unique ...
to America via the early writings of
Andrew Sarris
Andrew Sarris (October 31, 1928 – June 20, 2012) was an American film critic. He was a leading proponent of the auteur theory of film criticism.
Early life
Sarris was born in Brooklyn, New York, to Greek immigrant parents, Themis (née Katav ...
, among others. The magazine published two major interviews with
François Truffaut
François Roland Truffaut ( , ; ; 6 February 1932 – 21 October 1984) was a French film director, screenwriter, producer, actor, and film critic. He is widely regarded as one of the founders of the French New Wave. After a career of more tha ...
in which the French director outlined the evolution of his ''Politique Des Auteurs''. NYFB was edited and published from an office located in The Bleecker Street Cinema and the theater became a focal point for New Wave directors (Truffaut, Goddard, Renais, among others) visiting New York as well as a meeting place for New York auteurists and others.
The long Sunday afternoon discussions involved Franchi, Sarris, Carlo Clarens,
Jonas Mekas
Jonas Mekas (; December 24, 1922 – January 23, 2019) was a Lithuanian-American filmmaker, poet, and artist who has been called "the godfather of American avant-garde cinema". Mekas' work has been exhibited in museums and at festivals worldwi ...
,
Marshall Lewis. Sarris' review of
Jonathan Demme
Robert Jonathan Demme ( ; February 22, 1944 – April 26, 2017) was an American filmmaker. Beginning his career under B-movie producer Roger Corman, Demme made his directorial debut with the 1974 women-in-prison film ''Caged Heat'', before ...
's ''The Truth About Charlie'' alluded to Franchi. Sarris stated that "not to mention the dedication of the film to the late
Ted Demme
Edward Kern Demme ( ; October 26, 1963 – January 13, 2002) was an American director, producer, and actor.
Early life
Demme was born in New York City, the son of Gail (née Kern) and Frederick Rogers Demme. He grew up in Rockville Centre, New ...
and Marshall Lewis, one of the two guys in the back of the Bleecker Street Cinema (the other was Rudy Franchi) with whom I spent many convivial hours of Francophilia and cinephilia. After all that, how can I pretend to be objective about Mr. Demme’s labor of love?"
After working in the Canadian film industry for several years, Franchi left the movie business to follow his growing interest in antiques and collectibles. He opened a shop called ''Gallery 90/40'' which specialized in
art nouveau
Art Nouveau (; ) is an international style of art, architecture, and applied art, especially the decorative arts. The style is known by different names in different languages: in German, in Italian, in Catalan, and also known as the Modern ...
and
art deco
Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
graphics and objects. This shop evolved into ''The Nostalgia Factory'', which focused on pop culture memorabilia such as original old advertising, movie, war and travel posters, and political items.
In 1977 Franchi and his family returned to the United States, living in
Newport, Rhode Island
Newport is an American seaside city on Aquidneck Island in Newport County, Rhode Island. It is located in Narragansett Bay, approximately southeast of Providence, Rhode Island, Providence, south of Fall River, Massachusetts, south of Boston, ...
, until 1987, when they moved to
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
. In both cities, Rudy and Barbara ran Nostalgia Factory shops and in 1994 launched a web site, Nostalgia.com, which evolved into the largest seller of original
movie poster
A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. The ...
s on the internet. In 2005, the Franchi's sold The Nostalgia Factory and nostalgia.com to
Newbury Comics
Newbury Comics is an American comic book and music retailer based in New England. Newbury Comics began as a comic book vendor on Newbury Street in Boston. The company was founded in 1978 by Massachusetts Institute of Technology students John B ...
and the couple moved to
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. In 2006 he created the website Poster Appraisal Dot Com which offers free evaluations of movie, war, travel, rock and advertising posters.
''Antiques Roadshow''
Franchi joined the
PBS
The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
series ''
Antiques Roadshow
''Antiques Roadshow'' is a British television programme broadcast by the BBC in which antiques appraisers travel to various regions of the United Kingdom (and occasionally in other countries) to appraise antiques brought in by local people (g ...
'' during its first season in 1995, and he has been a regular on the series ever since. His specialty is pop culture collectibles and he has made a series of major discoveries on the show including an original first class menu for the R.M.S. ''
Titanic
RMS ''Titanic'' was a British passenger liner, operated by the White Star Line, which sank in the North Atlantic Ocean on 15 April 1912 after striking an iceberg during her maiden voyage from Southampton, England, to New York City, United ...
''. He represents
Heritage Auction Galleries
Heritage Auctions is an American multi-national auction house based in Dallas, Texas. Founded in 1976, Heritage is an auctioneer of numismatic collections, comics, fine art, books, luxury accessories, real estate, and memorabilia from film, musi ...
on ''Antiques Roadshow'' and acts as a consultant to the movie poster and entertainment memorabilia divisions of the Dallas-based firm.
Murder on the Road Show
In November 2015 Franchi's book ''Murder On The Roadshow'' was published (Henchman Press, Somerville, Mass.). It is a mystery set against the background of a fictional television show, ''Antiques On The Road'' and it features a roguish, charming collectibles appraiser who discovers a body, is a suspect in the murder and eventually solves the crime. Along the way there are some telling revelations of antiques/collectibles dealing trade secrets plus a number of appraisals of pop culture detritus ranging from Mickey Mouse memorabilia to vintage Coca-Cola signs
Bibliography
*''Miller's Movie Collectibles'', Rudy & Barbara Franchi, Mitchell Beazley — London/Phaidon Press NY/2002
*''Murder On The Road Show'', Henchman Press 2015
External links
Heritage Auction Galleries of DallasSite run by Franchi*
ttp://www.murderontheroadshow.com Murder On The Road Show Henchman Press 2015br>
The King of Nostalgiadocumentary
{{DEFAULTSORT:Franchi, Rudy
1939 births
Living people
American male writers
St. Ann's Academy (Manhattan) alumni