Rudratej Singh (1973 – 20 April 2020) was an Indian business executive. He was the president and CEO of BMW India. Singh was also global president of Royal Enfield Motors Limited and vice president of

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

in Singapore.

Early life and education

Singh grew up in New Delhi. He completed his schooling at

Air Force Bal Bharati School Air Force Bal Bharati School (AFBBS) established 1955, is a senior secondary school situated on Lodi Road, New Delhi, India, and run by the Indian Air Force Educational and Cultural Society. It is affiliated to the Central Board of Secondary Edu ...

, batch of 1990. He graduated in commerce from

Delhi University Delhi University (DU), formally the University of Delhi, is a collegiate central university located in New Delhi, India. It was founded in 1922 by an Act of the Central Legislative Assembly and is recognized as an Institute of Eminence (IoE) ...

in 1993, and then moved on to the IMT Ghaziabad for an MBA in marketing and finance. In 2014, he undertook the Advanced Management Program at the Harvard Business School.

Career

Singh started his career in 1996 as a senior product manager at

Dabur India Limited Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG ...

. He then joined as an area sales manager with

Hindustan Unilever Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water puri ...

in August 1998. In 2000, he was then promoted to senior brand manager, where he was one of the key people to create the Brooke Bond master brand. He then held senior positions at Hindustan Unilever Ltd and Unilever PLC across various developed and developing markets globally. In January 2015, Singh moved from Unilever and joined

Eicher Motors Limited Eicher Motors Limited is an Indian multinational corporation, multinational automotive industry, automotive company that manufactures motorcycles and commercial vehicles, headquartered in New Delhi. Eicher is the parent company of Royal Enfield ...

(EML) as the president of their flagship motorcycle business, Royal Enfield, and member of the management team of Eicher Motors. In 2017, Singh was promoted to global president of Royal Enfield. During his four-year tenure, he helped Royal Enfield become one of the most profitable auto companies in the world. His efforts helped increase the company's market share in India from 3.3%, in 2014, to 6.9%, in 2018. In 2019, Singh quit Royal Enfield after serving for four years, and joined BMW India as its president and chief executive officer starting from August 2019.

Death

Singh died on 20 April 2020 at the age of 46 of

cardiac arrest Cardiac arrest is when the heart suddenly and unexpectedly stops beating. It is a medical emergency that, without immediate medical intervention, will result in sudden cardiac death within minutes. Cardiopulmonary resuscitation (CPR) and poss ...

Other activities

Singh represented India as an amateur golfer and won 18 titles globally. He was also a board member of the Women's Golf Association of India (WGAI), and helped run a charity for underprivileged girls. He spoke frequently at various business and brand forums across the world.

Awards and honors

* 2012 – Marketer of the Year by the World CMO Council – Asia *2007 – Hindustan Unilever Directors Award

References

{{DEFAULTSORT:Singh, Rudratej 2020 deaths BMW people Institute of Management Technology, Ghaziabad alumni Delhi University alumni Place of death missing Place of birth missing 1973 births