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Rubén Rocha Moya (born 15 June 1949) is a Mexican politician and educator who has served as the
Governor of Sinaloa List of governors of the Mexican state of Sinaloa: External linksList of governorsof Sinaloa. {{DEFAULTSORT:Governor Of Sinaloa Sinaloa Sinaloa (), officially the Estado Libre y Soberano de Sinaloa ( en, Free and Sovereign State of Sin ...
since 2021. A member of the
National Regeneration Movement MORENA () is a major Mexican left-wing political party. It is described as an anti-neoliberal and populist party. It is the ruling party of Mexico since 2018. The name is an acronym for the Movimiento Regeneración Nacional (National Regener ...
(MORENA), Rocha previously served in the Senate of Mexico from 2018 to 2021. Rocha was previously been the rector of the Universidad Autónoma de Sinaloa (UAS) in the 1990s and a former state deputy and gubernatorial candidate.


Early life

Rocha Moya was born in Batequitas, a locality in
Badiraguato Badiraguato is a small city and seat of the Badiraguato Municipality in the Mexican state of Sinaloa. It stands at . According to 2010 census, the city reported 3,725 inhabitants. The hamlet of ''La Tuna'', located 110 kilometres to the North of ...
, as one of six children and obtained his degree as a mathematics teacher from the Escuela Normal Superior de Oaxaca. However, it was his time at a rural teacher's school in Sonora that would introduce him to left-wing thought; he rose through the ranks and served as the secretary general of the Federation of Rural Socialist Students from 1968 to 1969. In his first job, as a teacher in
Ciudad Obregón Ciudad Obregón is a city in southern Sonora. It is the state's second largest city after Hermosillo and serves as the municipal seat of Cajeme, as of 2020, the city has a population of 436,484. Ciudad Obregón is south of the state's norther ...
, Sonora, Rocha joined the
Mexican Communist Party The Mexican Communist Party ( es, Partido Comunista Mexicano, PCM) was a communist party in Mexico. It was founded in 1917 as the Socialist Workers' Party (, PSO) by Manabendra Nath Roy, a left-wing Indian revolutionary. The PSO changed its nam ...
. In 1972, Rocha returned to his home state and became a physics and mathematics teacher at the preparatory school in Guamúchil, where he became the head of the campus. The next year, Rocha was successful in affiliating the institution with the Universidad Autónoma de Sinaloa. He would remain in Guamúchil until 1980, when he was offered a position as press secretary for the university's teachers' union; during this time, he successfully helped fight attempts by Governor
Antonio Toledo Corro Antonio Toledo Corro (1 April 1919 – 6 July 2018) was a Mexican politician and a member of the Institutional Revolutionary Party (PRI). Born in Escuinapa de Hidalgo, he served as municipal president of Mazatlán from 1959 to 1962. Toledo ran a ...
to remove the preparatory schools from the UAS system. In 1983, Rocha was named the union's secretary general.


Political career


First legislative position and UAS rectorship

As a result of his ascendancy in the UAS union, Rocha was named to the party list of deputies to the state legislature for the Unified Socialist Party of Mexico, becoming part of the state's first group of leftist legislators. After the three-year term ended in 1986, Rocha Moya was a gubernatorial candidate for the leftist Movimiento Popular Sinaloense party and then took a break to pursue his master's degree at the
Universidad Autónoma de Querétaro , mottoeng = , established = 25 February 1951 , type = Public university , rector = Teresa García , faculty = 1,431 , staff = , students = 28,110 (January 2016, includ ...
. Rocha returned to Sinaloa in 1989 at the invitation of David Moreno Lizárraga, the newly elected UAS rector, to serve as his secretary general, the second-highest leadership position. This set Rocha up to be elected four years later as rector, serving until 1997. During his tenure, the university began offering its first doctorate degree, constructed new sports facilities and connected its campuses in
Culiacán Culiacán, officially Culiacán Rosales, is a city in northwestern Mexico, the capital and largest city of both the Culiacán Municipality and the state of Sinaloa. The city was founded on 29 September 1531, by the Spanish conquerors Lázar ...
,
Los Mochis Los Mochis () is a coastal city in northern Sinaloa, Mexico. It serves as the municipal seat of the municipality of Ahome. As of the 2010 census, the population was 362,613, which was 61 percent of the municipality's population. Los Mochis is th ...
and
Mazatlán Mazatlán () is a city in the Mexican state of Sinaloa. The city serves as the municipal seat for the surrounding '' municipio'', known as the Mazatlán Municipality. It is located at on the Pacific coast, across from the southernmost tip ...
by fiber-optic link.


After the UAS: second gubernatorial bid

A year after the end of his rectorship, Rocha made a second bid for governor of Sinaloa in 1998, this time as the candidate of the
Party of the Democratic Revolution The Party of the Democratic Revolution (PRD, es, Partido de la Revolución Democrática, ) is a social democratic political party in Mexico. The PRD originated from the Democratic Current, a political faction formed in 1986 from the Institut ...
(PRD). Rocha finished third, while the PRD obtained its best result in the state to date, winning one mayoral race and five seats in the legislature. After the election, Rocha became a PRD member, and one internal faction proposed him as the head of the state party; other officials, seeing Rocha as a threat to their careers, blocked him from running, which led the national party organization to sanction the state committee and to his resignation from the PRD in 2002. From 2005 to 2010, Rocha served as the coordinator of advisors to
Institutional Revolutionary Party The Institutional Revolutionary Party ( es, Partido Revolucionario Institucional, ; abbr. PRI) is a political party in Mexico that was founded in 1929 and held uninterrupted power in the country for 71 years, from 1929 to 2000, first as the Nati ...
governor Jesús Vizcarra Calderón. Despite the connection to a PRI official, Rocha noted that he never stopped supporting leftist candidates and never became a PRI member. In 2013, due to his PRI connections, Rocha was named the deputy director of training at the Institute for Social Security and Services for State Workers (ISSSTE). He served in that position until governor
Quirino Ordaz Coppel Quirino Ordaz Coppel (born October 24, 1962) is a Mexican lawyer and politician affiliated with the Institutional Revolutionary Party (PRI). He served as the Governor of the state of Sinaloa from 2017 to 2021. He previously served as a federal ...
asked him to serve as an adviser again, even though Rocha had become a member of MORENA, having known
Andrés Manuel López Obrador Andrés Manuel López Obrador (; born 13 November 1953), also known by his initials AMLO, is a Mexican politician who has been serving as the 65th president of Mexico since 1 December 2018. He previously served as Head of Government of Mex ...
since his time in the PRD.


Senate

In 2018, Rocha Moya ran for elected office for the first time in two decades. The Senate ticket of Rocha and Imelda Castro Castro, for the
Juntos Haremos Historia Juntos Haremos Historia () was a Mexican political coalition encompassing the National Regeneration Movement (MORENA), Labor Party (PT), and Social Encounter Party (PES), the latter of which was consequently absorbed into the National Regenerat ...
alliance, received more than 604,000 votes—nearly twice the second-place finishers—and both candidates won election. In the LXIV Legislature, Rocha served on five commissions and was president of the Education Commission. During his presidency, the Senate approved a new General Law of Higher Education, requiring the Mexican state to ensure free access to the higher education system beginning in 2022. In 2020, while a senator, he obtained a law degree from the
National Autonomous University of Mexico The National Autonomous University of Mexico ( es, Universidad Nacional Autónoma de México, UNAM) is a public research university in Mexico. It is consistently ranked as one of the best universities in Latin America, where it's also the bigge ...
.


2021 gubernatorial campaign

In March 2021, MORENA named Rocha Moya as its gubernatorial candidate for Sinaloa; he had been tabbed as a potential candidate for months, though rumors circulated that he would be offered the position of
Secretary of Public Education The Mexican Secretariat of Public Education ( in Spanish ''Secretaría de Educación Pública'', ''SEP'') is a federal government authority with cabinet representation and the responsibility for overseeing the development and implementation of ...
. He took leave from the Senate, where his alternate, Raúl de Jesús Elenes Angulo, was sworn in. He was also named the candidate of the state-level Sinaloa Party (PAS), even though even Rocha Moya and López Obrador had questioned the Morena-PAS alliance. Polling before the election showed a close race with
Va por México VA, Va and variants may refer to: Places * Vä, Sweden, a village * Vatican City (ISO 3166-1 country code VA) * Virginia, United States postal abbreviation Businesses and organizations Businesses * VA Software (also known as "VA Research" and " ...
coalition candidate Mario Zamora Gastélum. However,
quick count Quick count is a method for verification of election results by projecting them from a sample of the polling stations. The similar Parallel Vote Tabulation (PVT) is an election observation methodology that is typically based on a representative ...
results on election night showed the race to have been far less competitive, with Rocha Moya obtaining 55 percent of the vote.


Personal life

In 1973, Rocha married Socorro Ruiz Carrasco, with whom he had four children; Ruiz died in 2014.


References

{{DEFAULTSORT:Rocha Moya, Ruben Living people 1949 births Governors of Sinaloa Politicians from Sinaloa Mexican educators Members of the Senate of the Republic (Mexico) for Sinaloa Morena (political party) politicians Autonomous University of Queretaro alumni Autonomous University of Sinaloa alumni Heads of universities and colleges in Mexico Members of the Congress of Sinaloa 20th-century Mexican politicians 21st-century Mexican politicians Senators of the LXIV and LXV Legislatures of Mexico