Rubin Whitmore II is an American media maker who directs mostly

music videos A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep". He has directed and produced projects ranging from

docudrama Docudrama (or documentary drama) is a genre of television and film, which features dramatized re-enactments of actual events. It is described as a hybrid of documentary and drama and "a fact-based representation of real event". Docudramas typic ...

, ''10 Rules for Dealing with Police'' to Internet

webisode A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or c ...

, "omg!". His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX,

The Temptations The Temptations are an American vocal group from Detroit, Michigan, who released a series of successful singles and albums with Motown Records during the 1960s and 1970s. The group's work with producer Norman Whitfield, beginning with the Top ...

and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL. He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets." He has participated in political campaigns as a media consultant and encourages the use of

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

as an effective tool for business and

social entrepreneurship Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of o ...

. Whitmore is the director of the feature film ''420''.Global Soul in-production
/ref> Whitmore is a member of

Alpha Phi Alpha Alpha Phi Alpha Fraternity, Inc. () is the oldest intercollegiate historically African American fraternity. It was initially a literary and social studies club organized in the 1905–1906 school year at Cornell University but later evolved int ...

fraternity.

Music videography (director or producer) partial list

* ''3 Piece - Ohh Ahh'' * ''Big Mike - Playa Playa'' * ''C-Bo - Birds in the Kitchen'' * ''Cha Cha - New Millennium'' * ''Christion - Next 2 You'' * ''Click - Hurricane'' * ''

Coko Cheryl Elizabeth Gamble (formerly Clemons; born June 13, 1970), better known by her stage name Coko, is an American singer-songwriter best known as the lead singer of the R&B vocal trio Sisters With Voices (SWV). Aside from her R&B career, Gamble ...

- Triflin * ''Dayton Family - Goin Thru A Thang'' * ''Digital Underground - Walk Real Kool'' * ''

DMX Earl Simmons (December 18, 1970 – April 9, 2021), known professionally as DMX, was an American rapper and actor. He began rapping in the early 1990s and released his debut album ''It's Dark and Hell Is Hot'' in 1998, to both critical acclaim ...

- Slippin * ''E.S.G. - Swangin' & Bangin * ''

E-40 Earl Tywone Stevens Sr. (born November 15, 1967), better known by his stage name E-40, is an American rapper. He is a founding member of the rap group The Click, and the founder of Sick Wid It Records. He has released 26 studio albums to date, a ...

featuring

Too $hort Todd Anthony Shaw (born April 28, 1966), better known by the stage name Too Short (stylized as Too $hort), is an American rapper and record producer. He became famous in the West Coast hip hop scene in the late 1980s, with lyrics often based on ...

& K.C. - Rapper's Ball'' * ''E-40 - Sprinkle Me'' * ''Elusion - Reality'' * ''eMC – The Show'' * ''Gang Starr - Discipline'' * ''Ghosttown DJs - My Boo'' * ''

Goodie Mob Goodie Mob is an American hip hop group based in Atlanta, Georgia, consisting of CeeLo Green, Khujo, T-Mo, and Big Gipp. History The group was formed in 1991 by Cameron " Big Gipp" Gipp, Willie "Khujo" Knighton Jr., CeeLo Green (born Thoma ...

- Dirty South'' * ''Goodie Mob - Soul Food'' * ''Indigo Girls - Shame On You'' * ''Inoj - Love You Down'' * ''

Jadakiss Jason Terrance Phillips (born May 27, 1975), better known by his stage name Jadakiss, is an American rapper from Yonkers, New York. He began his career in the 1990s as a member of the rap trio The Lox, managed by Ruff Ryders and signed with Bad ...

- Put Yo Hands Up'' * ''Jadakiss,

Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...

, Scarface & Young One - WWIII'' * ''

Joe Joe or JOE may refer to: Arts Film and television * ''Joe'' (1970 film), starring Peter Boyle * ''Joe'' (2013 film), starring Nicolas Cage * ''Joe'' (TV series), a British TV series airing from 1966 to 1971 * ''Joe'', a 2002 Canadian animated ...

-The Love Scene'' * ''

Keith Murray Keith Omar Murray (born May 29, 1974) is an American rapper from New York. Murray grew up on Carleton Ave, in Central Islip, which is located on the South Shore of Long Island in Suffolk County. Murray was a known member of a local rap collec ...

- It's That Hit'' * ''

KRS-One Lawrence "Kris" Parker (born August 20, 1965), better known by his stage names KRS-One (; an abbreviation of "Knowledge Reigns Supreme Over Nearly Everyone") and Teacha, is an American rapper from New York City. He rose to prominence as part of ...

- Step Into A World'' * '' Kwamé - What's It Like'' * ''Luniz - I Got Five On It (Remix)'' * ''M.C. Breed - Late Nite Creep (Booty Call)'' * ''Mack 10 - Hoo-Bangin * ''

Mad Skillz Donnie Shaquan Lewis, (born June 2, 1974) also known as Skillz, or Mad Skillz is an American rapper known for his acclaimed 1996 album ''From Where???'', a reference to his origins in Virginia, not a New York City or Los Angeles rapper. He ...

- The Nod Factor'' * ''Means & Pamela - Up to Here'' * ''

Mystikal Michael Lawrence Tyler (born September 22, 1970), better known by his stage name Mystikal, is an American rapper. Early life and education Tyler grew up in New Orleans, Louisiana's 12th Ward. His father, who ran a small neighborhood store, d ...

- Out That Bootcamp Clicc'' * ''

New Edition New Edition is an American R&B/Pop group from the Roxbury neighborhood of Boston, Massachusetts, formed in 1978 by Bobby Brown. Their name is taken to mean a 'new edition' of the Jackson 5. The group reached its height of popularity in the 198 ...

featuring

Missy "Misdemeanor" Elliott Melissa Arnette Elliott (born July 1, 1971), better known as Missy Elliott or Missy “Misdemeanor” Elliot, is an American rapper, singer, songwriter, and record producer. She embarked on her music career with R&B girl group Sista in the earl ...

- You Don't Have To Worry'' * ''Nitti, Ray – Bow!'' * ''Questionmark Asylum - Get With You'' * ''Spice 1 - Nineteen Ninety Sick'' * ''Temptations - I'm Here'' * ''Too $hort - Cocktails'' * ''Too $hort - Top Down'' * ''Too $hort - Paystyles'' * ''Tung Twista – Suicide'' * ''

Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** Fiel ...

- Dreamin''

DVDs and films partial list

* ''Too Short: Cocktales'' * ''20th Century Masters: The Best of The Temptations'' * ''10 Rules for Deal with Police'' * ''420''

Webisodes

* ''omg!''

References

External links

* *
Rubin Whitmore II mvdbase
{{DEFAULTSORT:Whitmore, Rubin, Ii American music video directors African-American film directors American film directors Filmmakers from Milwaukee Living people Year of birth missing (living people) 21st-century African-American people