Rubin ( sr-Cyrl, Рубин) is a Serbian

alcoholic beverage An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...

s company headquartered in

Kruševac Kruševac ( sr-cyr, Крушевац, , tr, Alacahisar or Kruşevca) is a city and the administrative center of the Rasina District in central Serbia. It is located in the valley of West Morava, on Rasina river. According to the 2011 census, t ...

History

Rubin was established in 1955. Located in the

wine region This list of wine-producing regions catalogues significant growing regions where vineyards are planted. Wine grapes mostly grow between the 30th and the 50th degree of latitude, in both the Northern and Southern hemispheres. Grapes will sometimes ...

West Morava West Morava ( sr, Западна Морава, Zapadna Morava, ) is a river in Central Serbia, a 184 km-long headstream of the Great Morava, which it forms with the South Morava. It was known as Brongus in antiquity. Origin The West Morav ...

, it produces chiefly

grapes A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years ago ...

wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...

and alcoholic drinks. Its most renowned product is Rubinov ''

Vinjak Vinjak ( sr-Cyrl, Вињак) is a brand of brandy produced by the Serbian company Rubin. Previously named as Cognac, it was renamed when stricter laws governing what may be branded Cognac came into force. The drink itself is light brown, and cont ...

'', type of

brandy Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with ...

. In 2005, Rubin was purchased for 30 million euros by "Invej", Serbian company owned by controversial businessman Predrag Ranković Peconi.

Market data

As of 21 February 2018, Rubin has a

market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by t ...

of 32.79 million

euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

References

External links

* 1955 establishments in Serbia Companies based in Kruševac Drink companies of Serbia Food and drink companies established in 1955 Serbian brands Wineries of Serbia {{Serbia-company-stub