''RUBBISH'' magazine is a

limited edition The terms special edition, limited edition, and variants such as deluxe edition, or collector's edition, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, r ...

hardback

fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion jour ...

that aims to take a more lighthearted and sometimes

satirical Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming or e ...

look at the world of fashion, which is not generally explored by other fashion magazines. The magazine, created by ex-'' Teen Vogue European'' editor Jenny Dyson, was launched during

London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London twice a year, in February and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fashion wee ...

in February 2006. Dyson came up with the idea for the magazine whilst heavily pregnant with her second child.

Editions

* RUBBISH 1 – The first ever edition featuring

Giles Deacon Giles Deacon (born 1969) is a British fashion designer, Creative Director and Founder of Giles Deacon group, a fashion enterprise. Deacon joined the Paris Fashion Week in 2016. Deacon has been known to challenge the traditional ideas of womenswe ...

and Erin O’Connor. Launched during fashion week in February 2006. * RUBBISH 2 – Launched at the

British Fashion Awards The Fashion Awards, known as the British Fashion Awards until 2016, is an annual ceremony established in the United Kingdom in 1989 to showcase both British and international individuals and businesses who have made the most outstanding contribu ...

in November 2007, featuring

Thandie Newton Melanie Thandiwe Newton ( ; born 6 November 1972), formerly credited as Thandie Newton, is a British actress. Newton has received various awards, including a Primetime Emmy Award and a British Academy Film Award, in addition to nominations for ...

. * RUBBISH 2.5 – Limited edition, only 1000 copies, collaborating with Henry Holland,

Holly Fulton Holly Fulton (born 1977) is a London-based fashion designer who set up her eponymous fashion label in 2009. Known for bold graphic and 3D motifs, innovative use of textiles and distinctive accessories, she has been described as the "queen of print ...

, Anthony Zinonos and Kyle Bean. In 2011 RUBBISH 2.5 won a

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

Award in the category Magazine and Newspaper Design, securing a place in the D&AD 2011 Annual.

The London Fashion Week Daily

'' LFW's Daily Rubbish'' a free eight page broadsheet launched in September 2007, as a joint venture with the British Fashion Council. Five thousand copies were distributed daily during London Fashion Week. providing news, gossip, interviews, fashion profiles, behind-the-scene glimpses, cartoons and quizzes. In 2008 ''LFW's Daily Rubbish'' was renamed ''The Daily'' and continued to be published live at London Fashion Week. Writers include Rebecca Lowthorpe (''

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

''), Sarah Bailey (''

Harper’s Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

''), Anna-Marie Solowij (''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

''), Sarah Mower ( Style.com), Lauren Cochrane (''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

''), Melanie Rickey (''

Grazia ''Grazia'' (; Italian for ''Grace'') is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria, China, Croatia, Colombia, France, Germany. Greece, Indonesia, I ...

''), fashion commentator and broadcaster

Caryn Franklin Caryn Franklin MBE (born 11 January 1959) is a British fashion and identity commentator and visiting professor of diverse selfhood. She was former fashion editor and co-editor of ''i-D'' magazine in the 1980s and long-time presenter of BBC te ...

, and Orange Prize-winning novelist

Linda Grant Linda Grant (born 15 February 1951) is an English novelist and journalist. Early life Linda Grant was born in Liverpool. She was the oldest child of Benny Ginsberg, a businessman who made and sold hairdressing products, and Rose Haft; both p ...

Rubbish & Pencil

In 2011,

William Sieghart William Matthew Timothy Stephen Sieghart (born 1960) is a British entrepreneur, publisher and philanthropist and the founder of the Forward Prizes for Poetry. He is former chairman of the Somerset House Trust. Education and career Born in 1 ...

and

Neil Mendoza Neil Francis Jeremy Mendoza, Baron Mendoza, (born 2 November 1959) is a British businessman, academic administrator, and member of the House of Lords. Provost of Oriel College Oxford since September 2018, Lord Mendoza also serves as HM G ...

bought a stake in RUBBISH magazine. Together Sieghart, Mendoza and Dyson formed creative branding agency Pencil Agency Ltd. Dyson the CEO of RUBBISH became the group creative director of the Pencil Agency Ltd, marking Sieghart and Mendoza’s official return to the world of marketing since they sold Forward Publishing to WPP.

Rubbish finger puppets

In 2009 RUBBISH magazine launched limited edition fashionable

finger puppet A finger puppet is a type of puppet that is controlled by one or more fingers that occupy the interior of the puppet. Finger puppets are generally very simple, consisting of a sheath that the person wearing the puppet (the puppeteer) inserts eith ...

s. The puppets include fashion designers such as Jean Paul Gautier and politicians such as

Nick Clegg Sir Nicholas William Peter Clegg (born 7 January 1967) is a British media executive and former Deputy Prime Minister of the United Kingdom who has been president for global affairs at Meta Platforms since 2022, having previously been vicepr ...

. In 2011 RUBBISH launched a new range of finger puppets to celebrate significant contributors to fashion of the 21st century. This included Isabella Bow,

Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...

Viktor & Rolf Viktor & Rolf is a Dutch avant-garde luxury fashion house founded in 1993 by Viktor Horsting (born 1969, Geldrop) and Rolf Snoeren (born 1969, Dongen). For more than twenty years, Viktor & Rolf have sought to challenge preconceptions of fashion an ...

, plus

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

References

{{Reflist

External links

rubbishmag.comdailyrubbish.co.ukrubbishmagshop.com
Fashion magazines published in the United Kingdom Magazines established in 2006 English-language magazines