Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, and racing use. It is known primarily for its line of synthetic Royal Purple Motor Oil products used in

gasoline Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic co ...

and

diesel engine The diesel engine, named after Rudolf Diesel, is an internal combustion engine in which ignition of the fuel is caused by the elevated temperature of the air in the cylinder due to mechanical compression; thus, the diesel engine is a so-call ...

s. They also produce other fluids including gear oil,

transmission fluid A hydraulic fluid or hydraulic liquid is the medium by which power is transferred in hydraulic machinery. Common hydraulic fluids are based on mineral oil or water. Examples of equipment that might use hydraulic fluids are excavators and backhoes ...

, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and

firearm A firearm is any type of gun designed to be readily carried and used by an individual. The term is legally defined further in different countries (see Legal definitions). The first firearms originated in 10th-century China, when bamboo tubes ...

lubricant.

History

The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he had never seen purple oil, Williams named the product Royal Purple. Producing synthetic oil using its own additives, the company grew and in 2004 completed a 125,000 square foot production facility in Porter, Texas. That same year they acquired a US federal trademark for the exclusive use of purple containers for lubricants.Industry notes, company news
Motor Age, 1 April 2004 In 2011 Royal Purple had an annual income of 109.5 million dollars, and in 2012 was sold in over 25,000 outlets worldwide.

GlobeNewswire GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe. GlobeNewswire was a Nasdaq, Inc. subsidiary from September 2006 until April 2018 when West Corporation (now Intrado ...

, 26 August 2014 In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to

Calumet Lubricants Calumet Specialty Products Partners, L.P. (NASDAQ: CLMT) is a publicly traded U.S.-based company that was incorporated in 1919. It specializes in the manufacture of lubricating oils, solvents, waxes, packaged and synthetic specialty products, fu ...

and is now part of their Branded Products Division.

Media

In 2010 Royal Purple cooperated with DJ

Funkmaster Flex Aston George Taylor Jr. (born August 5, 1968), professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot ...

to promote its products. Royal Purple announced on September 25, 2013 that it would sponsor the

Las Vegas Bowl The Las Vegas Bowl is an NCAA Division I FBS annual post-season college football bowl game held in the Las Vegas area. First played in 1992, the bowl was originally held at the 40,000-seat Sam Boyd Stadium in Whitney, Nevada before moving to the ...

for three years, from 2013 to 2016. The deal is worth more than one million dollars a year.Royal Purple To Give Away 2015 Subaru WRX, Trip To Las Vegas Bowl In December
Aftermarket News, 9 October 2014 Royal Purple is the official lubricant for

Lingenfelter Performance Engineering Lingenfelter Performance Engineering (LPE) is an American automotive engineering company specializing in high-performance automobile modifications, specifically engines and induction systems. Now headquartered in Brighton, Michigan the company was ...

.Pair of Royal Purple news items highlight company’s 2014 racing program

NBC Sports NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...

, 4 June 2014 And has partnered with many other organizations such as GRC and Rally Cross.

References

External links

* {{official, http://www.royalpurple.com
Western Canadian industrial lubricant distributor
Motor oils Chemical companies of the United States American companies established in 1986 Chemical companies established in 1986 Companies based in Texas