Royal Dansk (meaning "Royal Danish") is a Danish brand of

butter cookie Butter cookies (or butter biscuits), also known as Danish biscuits, are cookies originating in Denmark consisting of butter, flour, and sugar. They are similar to shortbread cookies. The butter cookie is often categorized as a "crisp cookie" du ...

s, manufactured by Kelsen Group A/S. It is known for its distinctive

royal blue Royal blue is a deep and vivid shade of blue. It is said to have been created by clothiers in Rode, Somerset, a consortium of whom won a competition to make a dress for Queen Charlotte, consort of King George III. Brightness The ''Oxford En ...

round tin container. Since 2019, the brand is owned by Italian conglomerate

Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer ...

, after it acquired the Kelsen Company for $300 million.

Overview

The "Royal Dansk Company" was started in 1966 in

Helsingør Helsingør ( , ; sv, Helsingör), classically known in English as Elsinore ( ), is a city in eastern Denmark. Helsingør Municipality had a population of 62,686 on 1 January 2018. Helsingør and Helsingborg in Sweden together form the northern ...

, Denmark. In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China. The merger formed the company Kelsen. Kelsen was acquired by

Campbell Campbell may refer to: People Surname * Campbell (surname), includes a list of people with surname Campbell Given name * Campbell Brown (footballer), an Australian rules footballer * Campbell Brown (journalist) (born 1968), American television ne ...

in 2013, and then sold to Italian manufacturer

Ferrero Ferrero (Italian: , Spanish: ) is a surname of Italian (from Piedmont) and Spanish origin that means 'smith', the person who works with iron, in parallel with surnames like Ferraro, Ferrari and Smith. Notable people with the surname Ferrero inclu ...

in 2019 for $300 million. The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of

Funen Funen ( da, Fyn, ), with an area of , is the third-largest island of Denmark, after Zealand and Vendsyssel-Thy. It is the 165th-largest island in the world. It is located in the central part of the country and has a population of 469,947 as of ...

in Denmark. The container has become a part of

popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...

, with many people having kept the tin box and used it for storing other items, most commonly

sewing Sewing is the craft of fastening or attaching objects using stitches made with a sewing needle and thread. Sewing is one of the oldest of the textile arts, arising in the Paleolithic era. Before the invention of spinning yarn or weaving fabr ...

supplies.

References

External links

* Brand name cookies Danish cakes Danish companies established in 1966 Food brands of Denmark Ferrero SpA brands {{Food-company-stub