Royal Dansk (meaning "Royal Danish") is a Danish brand of
butter cookie
Butter cookies (or butter biscuits), also known as Danish biscuits, are cookies originating in Denmark consisting of butter, flour, and sugar. They are similar to shortbread cookies.
The butter cookie is often categorized as a "crisp cookie" du ...
s, manufactured by Kelsen Group A/S.
[ It is known for its distinctive ]royal blue
Royal blue is a deep and vivid shade of blue. It is said to have been created by clothiers in Rode, Somerset, a consortium of whom won a competition to make a dress for Queen Charlotte, consort of King George III.
Brightness
The ''Oxford En ...
round tin container. Since 2019, the brand is owned by Italian conglomerate Ferrero SpA
Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer ...
, after it acquired the Kelsen Company for $300 million.
Overview
The "Royal Dansk Company" was started in 1966 in Helsingør
Helsingør ( , ; sv, Helsingör), classically known in English as Elsinore ( ), is a city in eastern Denmark. Helsingør Municipality had a population of 62,686 on 1 January 2018. Helsingør and Helsingborg in Sweden together form the northern ...
, Denmark. In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China. The merger formed the company Kelsen. Kelsen was acquired by Campbell Campbell may refer to:
People Surname
* Campbell (surname), includes a list of people with surname Campbell
Given name
* Campbell Brown (footballer), an Australian rules footballer
* Campbell Brown (journalist) (born 1968), American television ne ...
in 2013, and then sold to Italian manufacturer Ferrero Ferrero (Italian: , Spanish: ) is a surname of Italian (from Piedmont) and Spanish origin that means 'smith', the person who works with iron, in parallel with surnames like Ferraro, Ferrari and Smith.
Notable people with the surname Ferrero inclu ...
in 2019 for $300 million.
The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen
Funen ( da, Fyn, ), with an area of , is the third-largest island of Denmark, after Zealand and Vendsyssel-Thy. It is the 165th-largest island in the world. It is located in the central part of the country and has a population of 469,947 as of ...
in Denmark. The container has become a part of popular culture
Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
, with many people having kept the tin box and used it for storing other items, most commonly sewing
Sewing is the craft of fastening or attaching objects using stitches made with a sewing needle and thread. Sewing is one of the oldest of the textile arts, arising in the Paleolithic era. Before the invention of spinning yarn or weaving fabr ...
supplies.
References
External links
*
Brand name cookies
Danish cakes
Danish companies established in 1966
Food brands of Denmark
Ferrero SpA brands
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