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Royal American Shows (RAS) was a leading American
traveling carnival A traveling carnival (US English), usually simply called a carnival, or travelling funfair (UK English), is an amusement show that may be made up of amusement rides, food vendors, merchandise vendors, games of chance and skill, thrill acts, ...
company that operated from the 1920s to the 1990s in the United States and, until the 1970s, in Canada. The company promoted itself as the "Most Beautiful Show on Earth", with the "World's Largest Midway." The University of Southern Mississippi -- McCain Library and Archives, Circus, Minstrel and Traveling Show Collection
Retrieved 29 November 2019


Background

The company was established by Carl John Sedlmayr (October 20, 1886 – November 4, 1965). Sedlmayr was born in
Falls City, Nebraska Falls City is a city and county seat of Richardson County, Nebraska, United States. The population was 4,133 at the 2020 census, down from 4,325 in 2010 and 4,671 in 2000. History Falls City was founded in the summer of 1857 by James Lane, John ...
, of German ancestry, and after his father died in 1897 was sent to live with relatives in
Kansas City, Missouri Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 census, the city had a population of 508,090 in 2020, making it the 36th most-populous city in the United States. It is the central ...
. He started work as a travelling salesman for
fountain pen A fountain pen is a writing instrument which uses a metal nib to apply a water-based ink to paper. It is distinguished from earlier dip pens by using an internal reservoir to hold ink, eliminating the need to repeatedly dip the pen in an inkw ...
s, but became interested in the fairground lifestyle. In 1907 he took a job as a ticket seller in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, and later started opening his own
sideshow In North America, a sideshow is an extra, secondary production associated with a circus, carnival, fair, or other such attraction. Types There are four main types of classic sideshow attractions: *The Ten-in-One offers a program of ten seq ...
attractions. After gaining experience as a showman, he and a partner bought the Siegrist & Silbon Shows in 1921.


History

Sedlmayr took sole ownership and changed the company name to Royal American Shows in 1923. In 1924 he began running the company in partnership with two brothers, Curtis J. Velare (1880–1970) and Elmer C. Velare (1884–1947), who specialized in operating and running mechanical
fairground ride Amusement rides, sometimes called carnival rides, are mechanical devices or structures that move people especially kids to create fun and enjoyment. Rides are often perceived by many as being scary or more dangerous than they actually are. This ...
s. Fred Dahlinger, Jr., "Big Wheels and Band Organs", ''Carousel Organ'' #29, October 2006
/ref> The business expanded rapidly through the 1920s and 1930s as Sedlmayr signed lucrative contracts with
state fair A state fair is an annual competitive and recreational gathering of a U.S. state's population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in th ...
s and festivals throughout the
Midwest The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...
,
Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...
, and western
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
. The company claimed that its carnival was "dedicated to the principle of carrying clean, high-class entertainment to the public". The company won its first contract with the
Calgary Stampede The Calgary Stampede is an annual rodeo, exhibition, and festival held every July in Calgary, Alberta, Canada. The ten-day event, which bills itself as "The Greatest Outdoor Show on Earth", attracts over one million visitors per year and featu ...
in 1934, and Sedlmayr became "the undisputed king of the carnival circuit". In 1938, when employees at the
Barnum & Bailey Circus The Ringling Bros. and Barnum & Bailey Circus (also known as the Ringling Bros. Circus, Ringling Bros., the Barnum & Bailey Circus, Barnum & Bailey, or simply Ringling) is an American traveling circus company billed as The Greatest Show on Ear ...
went on strike, RAS were able to expand further into spaces left vacant by the circus, but during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, restrictions on rail use meant that the company was unable to travel to Canada. Royal American Shows: History, ''ShowmensMuseum.org''
Retrieved 29 November 2019
Troy Volhoffer, "When the Fair Arrived by Train", ''Leader Post'', July 26, 2003
Retrieved 29 November 2019
From about 1931, the company employed Tom Parker, later the manager of
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
. Through his work as a "
carny Carny, also spelled carnie, is an informal term used in North America for a traveling carnival employee, and the language they use, particularly when the employee operates a game ("joint"), food stand ("grab", "popper" or "floss wagon"), or ride ...
" with RAS, selling
candy apple Candy apples (or toffee apples in Commonwealth English) are whole apples covered in a sugar candy coating, with a stick inserted as a handle. These are a common treat at fall festivals in Western culture in the Northern Hemisphere, such as Hal ...
s, Parker met his future wife, Marie Mott, and acquired an awareness of the cultural and political dynamics of the South and Midwest. He left Royal American Shows in 1938. The partnership between Sedlmayr and the Velare brothers continued until the early 1940s. Sedlmayr then owned and operated the Rubin & Cherry shows for two years in partnership with Sam Soloman, before relaunching Royal American Shows as the company's sole owner in the mid-1940s. The company regained the Western Canadian "A" circuit of fairs in 1946, and its shows starred
Lash LaRue Alfred "Lash" LaRue (June 15, 1917 – May 21, 1996) was a popular western motion picture star of the 1940s and 1950s. Biography Early life and education Born Alfred LaRue in Gretna, Louisiana in 1917, he was reared in various towns th ...
, exotic dancers
Gypsy Rose Lee Gypsy Rose Lee (born Rose Louise Hovick, January 8, 1911 – April 26, 1970) was an American burlesque entertainer, stripper and vedette famous for her striptease act. Also an actress, author, and playwright, her 1957 memoir was adapted into ...
and
Sally Rand Sally Rand (born Helen Gould Beck; April 3, 1904 – August 31, 1979) was an American burlesque dancer, vedette, and actress, famous for her ostrich feather fan dance and balloon bubble dance. She also performed under the name Billie Beck ...
, and
Leon Claxton Leon Dunkins Claxton (April 5, 1902 – November 14, 1967) was an American vaudeville performer turned producer who led the revue '' Harlem in Havana'', which was staged for several decades and was a feature at the traveling Royal American Shows. A ...
's all-black musical revue ''Harlem in Havana''. The fairground rides embraced new technology that had been developed in World War II, and included four
Ferris wheel A Ferris wheel (also called a Giant Wheel or an observation wheel) is an amusement ride consisting of a rotating upright wheel with multiple passenger-carrying components (commonly referred to as passenger cars, cabins, tubs, gondolas, capsules ...
s placed side by side. The company continued to expand and develop through the 1950s. According to circus historian Fred Dahlinger Jr.: "Always innovative in presentation, technology and operation, few carnivals approached the Royal behemoth in quantity, diversity and splendor." By 1967, the company was regularly moving over 800 people, together with livestock and equipment, and "carried the greatest number of flatcars ever carried by any traveling amusement organization in the world." After Carl J. Sedlmayr Sr. died in 1965, the business was run by his son Carl J. Sedlmayr Jr. (1919–2001) and grandson Carl J. Sedlmayr III (1945–1991). The increasing cost of rail transport affected the finances of the company. In 1975, while in Regina, Saskatchewan at Buffalo Days, after undercover surveillance of the operation, Revenue Canada in conjunction with the RCMP raided the midway operation, seizing records and equipment. The company was accused of tax evasion and fraud by the Canadian authorities, and Sedlmayr Jr. was placed under arrest. He was freed after paying an outstanding tax bill. The inquiry into RAS affairs led to the foundation of the Alberta Gaming Commission. Sedlmayr Jr. vowed never to return to Canada, and many of the company's properties remained in storage there until the 1990s. The company continued to operate in the United States, but steadily diminished in size. The last RAS show was staged in
Lubbock, Texas Lubbock ( ) is the 10th-most populous city in the U.S. state of Texas and the seat of government of Lubbock County. With a population of 260,993 in 2021, the city is also the 85th-most populous in the United States. The city is in the northw ...
, in 1997. The Shows' equipment and materials were sold by auction at its winter base in
Tampa, Florida Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...
, in 1999.Tim O'Brien, "Norton Auctions Off Royal American Shows Memorabilia For Big Dollars", ''Amusement Business'', May 10, 1999
Retrieved 29 November 2019


References

{{Reflist


External links


''King of the Carnival''
1948 film Traveling carnivals Fairs in the United States Fairs in Canada