Roxy Jacenko
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Roxanne Jacenko (born 8 June 1980) is an
Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal A ...
businesswoman A businessperson, businessman, or businesswoman is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial or industrial) for the ...
and socialite who was one of the runners up on the third season of ''
The Celebrity Apprentice Australia ''The Celebrity Apprentice Australia'' is an Australian reality television series which aired on the Nine Network. Based on NBC's ''The Apprentice'', it first aired on 24 October 2011 and originally featured Mark Bouris, the founder and chairm ...
''.


Career

Jacenko is the director of Sydney-based
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
firm, Sweaty Betty PR, taking its name from the London clothing firm,
Sweaty Betty Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton. It has over 50 boutiques in the United Kingdom, six boutiques in the United States and concessions in department stores Harrods and ...
,''At home with Roxy Jacenko''
(
OK! magazine ''OK!'' is a British weekly magazine that primarily specialises in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, ''OK''! launched in Australia as a monthly ...
, 20 May 2013)
founded in 2004 when Jacenko was 24 years old. The company once boasted more than 70 clients including brands
Peugeot Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and the ...
, Coles Supermarkets,
Oliver Peoples Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is ...
and
Harris Scarfe Harris Scarfe is an Australian retailer that sells bed linen, kitchenware, homewares, electrical appliances and apparel. It has a e-commerce retail presence in Australia and is considered a multi-channel lifestyle and homewares store. Founded in ...
. and celebrities
Maude Garrett Maude Garrett is an Australian born radio and television personality living and working in Los Angeles. She is currently the Entertainment Correspondent for The Project (Australian TV program). doing studio crosses live from Los Angeles. She i ...
and MasterChef Australia contestant Hayden Quinn.


Television

In early 2010, Jacenko signed a deal with the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia ...
to star in a semi-scripted
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early ...
show called ''The Sweat Box'' (a play on the name of her PR agency). It was announced that the show would be similar to the US television show, '' The Hills'', but would focus on Sydney's affluent
Eastern Suburbs Eastern Suburbs may refer to: Places *Eastern Suburbs (Mumbai), India *Eastern Suburbs (Sydney), Australia **Eastern Suburbs railway line, Sydney, Australia Sports clubs ;Association football *Eastern Suburbs AFC, Auckland, New Zealand * Eastern ...
. Later in 2010, Channel Seven cancelled production of the show. In 2013, Jacenko appeared on the Australian version of ''
The Celebrity Apprentice ''The Celebrity Apprentice'' is an American television reality competition series. It was a variation of ''The Apprentice'' series, hosted by then real estate developer (later 45th president of the United States) Donald Trump from 2008 to 2015, an ...
''. Her appearance was characterised by conflicts with Prue MacSween and swimmer Stephanie Rice and by accusations she favoured some team-mates over others. In the season final, Jacenko, John Steffensen and
Jeff Fenech Jeff Fenech (born 28 May 1964) is an Australian former professional boxer who competed between 1984 and 2008. He won world titles in three weight divisions, having held the IBF bantamweight title from 1985 to 1987, the WBC super-bantamweight ...
were named as runners-up to Rice who was named Celebrity Apprentice. In 2020, it was announced Jacenko would be participating in the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia ...
's reality program '' SAS Australia''. Jacenko was the first to exit the show.


Publishing

In 2012, Jacenko published her first book, ''Strictly Confidential: A Jazzy Lou Novel''. It was published by Allen & Unwin and is a
semi-fiction The following outline is provided as an overview of and topical guide to fiction: Fiction – narrative which is made up by the author. Literary work, it also includes theatrical, cinematic, documental, and musical work. In contrast to th ...
"behind-the-scenes" view of the
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
and
fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
industries. Reviewing the book before its official release, columnist Ros Reines suggested many of the characters were "so thinly disguised as to almost be see-through"—that many were, in fact,
caricatures A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...
of real and well-known Sydney socialites. In a 2013
Good Weekend ''The Sydney Morning Herald'' (''SMH'') is a daily compact newspaper published in Sydney, New South Wales, Australia, and owned by Nine. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper ...
feature, Jacenko admitted she shared several significant character traits with the novel's main character including an "extreme" dedication to her career, a passing addiction to
Nurofen Nurofen is a brand name range of pain-relief medication containing ibuprofen made by the British multinational Reckitt. Introduced in 1983, the Nurofen brand was acquired following Reckitt Benckiser's acquisition of Boots (company), Boots in 200 ...
and "strict" dieting. In 2017, Jacenko has also admitted to battling depression while her husband was in jail. Jacenko’s second book, which was to be titled ''The Insider'', was due to be released in December 2013. Instead, in November 2013, Jacenko released ''The Rumour Mill: A Jazzy Lou Novel'', the second novel in her "Jazzy Lou" series.


Personal life

Jacenko has one daughter and one son. Her daughter, Pixie, has started two companies: Pixie's Fidgets, a toy company, and Pixie's Bows, a hair accessory company. Her husband is former investment banker Oliver Curtis, who was convicted for insider trading in 2016 and was released in 2017.Michaela Whitbourn (10 May 2016
"Oliver Curtis stands trial for insider trading with wife Roxy Jacenko at his side"
'' Sydney Morning Herald'', Retrieved 10 May 2016


Filmography


References


External links

* {{DEFAULTSORT:Jacenko, Roxy 1980 births Living people Australian socialites Australian public relations people The Apprentice Australia candidates Participants in Australian reality television series Women in advertising