Rótulo (
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
: "sign" or "title") refers to hand-painted signs on buildings that describe their function or serve as an advertisement, used in
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, and
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
in particular. These signs are painted by specialized artisans and are produced in sessions over the course of days. While becoming less prevalent in higher income areas, they continue to be viable forms of commercial art in working and middle-class neighborhoods in Latin America.
As street art they are connected with the
Mexican Muralism movement from the 1930s but predate it and represent a unique branch of the hand-painted sign art of the nineteenth century.
Usage
Rotulos are used extensively by small business and some major corporations. They are produced in many sizes and vary in levels of detail. The detail used is particular to the artist commissioned to produce the rotulo and is also dependent on the audience the company is intending to target. The amount of time required to produce each rotulo depends on the amount of detail requested by the company. On average it can take multiple days to complete a finished rotulo.
See also
*
Out-of-home advertising
*
Poster
References
{{reflist
External links
Illuminated LettersMusic Promotion ServicesLuxury Brand Marketing Rules
Advertising
Latin American culture