A Roll-in is an advertisement or promotion that precedes core video or audio
content
Content or contents may refer to:
Media
* Content (media), information or experience provided to audience or end-users by publishers or media producers
** Content industry, an umbrella term that encompasses companies owning and providing mas ...
presented in the same packaging as the core content. Roll-ins are being used increasingly as a method for getting advertising revenue from embeddable online content such as news and entertainment.
References
Advertising techniques
{{advertising-stub