Roda ( sr-cyr, Рода, ''Stork'') is a chain of retail stores that began operating in 1994 by opening its first location in
Kula. By developing a retail network of megamarkets, first in Vojvodina, and then throughout Serbia, Roda positioned itself as a store for large and family purchases.
History
In October 2006, Mercator Group from Slovenia bought 76% of shares of the M-Rodić company at 116 million euros and thus became the majority owner of Roda Markets. The process of the complete take-over of the company was completed in 2009, when Roda became a part of
Mercator-S, and since April 2021 it has been an integral part of the
Fortenova Group
Fortenova Group is a food producer and retailer based in Zagreb. It has been operating since 1 April 2019. The company was established through the implementation of the Settlement Plan closed between the creditors of Agrokor which had, due to il ...
retail.
Retail network
Under the slogan "Where the family is", Roda meets the needs of large family purchases. This brand has 33 stores throughout Serbia.
See also
*
List of supermarket chains in Serbia
This is a list of supermarket chains in Serbia.
*''Info has been updated, although some of it may be still incorrect.''
General chains Convenience stores
Supermarkets
Hypermarkets
Cash & Carry
Speciality store chains Clothing
Ki ...
References
Serbian brands
Supermarkets of Serbia
Agrokor
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