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Rochester Products Division (RPD) was a division of General Motors that manufactured carburetors, and related components including emissions control devices and
cruise control Cruise control (also known as speed control, cruise command, autocruise, or tempomat) is a system that automatically controls the speed of a motor vehicle. The system is a servomechanism that takes over the throttle of the car to maintain a s ...
systems in
Rochester, New York Rochester () is a city in the U.S. state of New York, the seat of Monroe County, and the fourth-most populous in the state after New York City, Buffalo, and Yonkers, with a population of 211,328 at the 2020 United States census. Located in W ...
. In 1995 Rochester became part of Delphi, which in turn became a separate company four years later, and continues to manufacture fuel injection systems in Rochester, now part of General Motors Automotive Components Holdings- Rochester Operations.


History

The company began as the Rochester Coil Company founded by Edward A. Halbleib in 1908, becoming the North East Electric Company the following year. In 1916 the company was located at 348 Whitney Street, Rochester. In 1929 Alfred P. Sloan announced the acquisition of the company on behalf of General Motors. "For some years this Company has been an outstanding manufacturer of starters, ignition systems and other electrical equipment." "It was consolidated with GM's former Delco-Light Company in 1930 and later renamed Delco Appliance Division." In 1937 Rochester Products was founded, planned as a second plant for Delco Appliance, but achieving Division status by 1939. In 1953 an advertisement in ''Life'' stated: "Rochester builds original equipment carburetors for Chevrolet starting with 1950, Oldsmobile from 1949 and Cadillac from 1951. Also, Rochester supplies ''replacement'' carburetors for Chevrolets from 1932." Rochester also supplied Pontiac, while using the Power Jet name in the replacement market. In 1952 the ''Oregonian'' reported: "Automobile cigarette lighters produced by the Rochester Automotive products division of General Motors are tested to reach a temperature of 1400 degrees in no less than 10 and no more than 12 seconds." The 2G (later 2GC and 2GV) carburetor, commonly called the 2 Jet, was introduced in 1955, and continued to be used on GM V8s until at least 1969. In all, it was used in at least 125 applications, including the Brockway's inline six. In 1957 Chevrolet introduced their first fuel-injected engine, the Rochester Ramjet high-performance option on Corvette and passenger cars at $484. In 1956 Oldsmobile were also experimenting with Rochester fuel injection, at the GM desert proving grounds near Phoenix, but offered the Rochester triple-carburetor J2 option for 1957. The company is best known for the
Quadrajet The Quadrajet is a four barrel carburetor, made by the Rochester Products Division of General Motors. Its first application was the new-for-1965 Chevy 396ci engine. Its last application was on the 1990 Oldsmobile 307 V8 engine, which was last us ...
carburetor, which was originally designed in the 1960s and remained in production, with modifications to meet progressively tightening exhaust emission limits, into the 1980s. The Quadrajet became computer controlled in 1980 in California and in 1981 in the rest of the states; its last application was on the 1990
Cadillac Brougham The Cadillac Brougham was a line of full-size luxury cars manufactured by the Cadillac Motor Car Division of General Motors from the 1987 through 1992 model years and was marketed from 1977 to 1986 as the Cadillac Fleetwood Brougham. The opt ...
and 1990 full size GM
station wagons A station wagon ( US, also wagon) or estate car ( UK, also estate), is an automotive body-style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door ( ...
with the Olds 307 engine. RPD was a pioneer in fuel injection systems in road cars in the 1980s. In addition to carburetors, Rochester also made various emissions control equipment such as charcoal canisters and EGR valves, which found use in GM vehicles as well as those from other makes. Other products made at this plant were locks and keys as well as steel tubing for both vehicular and non-vehicular applications. The last major carburetor design by Rochester was the Varajet II, essentially a Quadrajet halved lengthwise, and was one of the few successful progressive 2-barrel carburetors. It was installed on 4- and 6-cylinder engines from 1979 to 1986. In 1981, Rochester Products and Diesel Equipment Division merged in what was publicly described as a cost-cutting move. At this time RPD had about 7,000 employees, and DED had about 3,300 employees. DED had plants in Grand Rapids, Michigan. The headquarters remained in Rochester. In 1988, the diesel fuel injection business was sold to Penske Transportation, and Rochester Products and AC Spark Plug merged. In 1994, the Grand Rapids operations of AC Rochester were spun off.SEC Info - General Motors Corp - 10-K405 - For 12/31/94 - EX-10.(B)
(132nd Page of 162).


See also

*
Delco Electronics Delco Electronics Corporation was the automotive electronics design and manufacturing subsidiary of General Motors based in Kokomo, Indiana, that manufactured ''Delco'' Automobile radios and other electric products found in GM cars. In 1972, Gene ...
* Detroit Diesel *
Harrison Radiator Corporation Harrison Radiator Corporation was an early manufacturer of automotive radiators and heat exchangers for crewed spacecraft and guided missiles, as well as various cooling equipment for automotive, marine, industrial, nuclear, and aerospace applicat ...
* Holley Performance Products, a competitor *
Remy International, Inc. Remy International, Inc. (formerly Delco Remy) headquartered in Pendleton, Indiana is an American manufacturer, remanufacturer, and distributor of light duty starters, alternators, hybrid power technology, and Delco Remy brand heavy duty systems. ...
(formerly Delco Remy)


References

{{City of Rochester, NY Auto parts suppliers of the United States Manufacturing companies based in Rochester, New York Manufacturing companies established in 1908 1908 establishments in New York (state) General Motors factories Carburetor manufacturers