Roc-La-Familia was an American

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

founded by Shawn "JAY-Z" Carter. This sub-label focused on signing international artists, including

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

artists, much like

Bad Boy Latino Bad Boy Latino is a Latin hip hop record label founded in 2005 by recording artists P. Diddy and Pitbull.Cipha Sounds Cipha Sounds (born Luis Diaz; on April 19, 1976) is an American DJ, comedian, and radio and television personality of Puerto Rico, Puerto Rican descent. He is mostly known for his work as a disc jockey, DJ, a VJ (media personality), VJ for MTV an ...

was the senior vice president of A&R (until he got a job at

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

in 2006). Roc La Familia was an extension of Roc-A-Fella Records and headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Roc La Familia featured a broad array of artists encompassing such musical genres as Latin hip hop,

reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...

, pop,

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

and more. The first signee to the label was

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

based rapper Aztek Escobar. The only albums released from the label came from famed artists

Hector "El Father" In Greek mythology, Hector (; grc, Ἕκτωρ, Hektōr, label=none, ) is a character in Homer's Iliad. He was a Trojan prince and the greatest warrior for Troy during the Trojan War. Hector led the Trojans and their allies in the defense o ...

(''Roc La Familia & Hector Bambino 'El Father' Present

Los Rompe Discotekas ''Los Rompe Discotekas'' is a 2006 compilation album by Hector "El Father". This album was released under the Roc-A-Fella Records label and under contract with Jay-Z. Popular singles include "Here We Go Yo" by Hector "El Father" featuring Jay-Z, ...

''—June 27, 2006), Dimitri "El Boss",

N.O.R.E. Victor James Santiago Jr. (born September 6, 1977), better known by his stage names Noreaga and later N.O.R.E., is an American rapper. Born and raised in Queens, New York, Santiago first rose to prominence as one half of the East Coast hip hop du ...

('' N.O.R.E. y la Familia...Ya Tú Sabe''—July 18, 2006). Roc La Familia has since folded. The whole staff has reportedly been dismissed. A number of artists, such as N.O.R.E. have been complaining of the lack of promotion for some time. They plan on releasing a greatest hits CD, which will allegedly fulfill a contractual obligation with Def Jam. It has been reported that Roc La Familia will not be re-established.

Former Artists

N.O.R.E Victor James Santiago Jr. (born September 6, 1977), better known by his stage names Noreaga and later N.O.R.E., is an American rapper. Born and raised in Queens, New York, Santiago first rose to prominence as one half of the East Coast hip hop du ...

* Aztek Escobar *

Tru-Life Roberto Guzmán Rosado, Jr. (born March 19, 1976), better known by his stage name Tru Life, is an American rapper. He was signed to Jay-Z's Roc-A-Fella Records briefly but was incarcerated soon after. Before signing he had spent time with variou ...

* Dimitri "El Boss"

Discography

Unreleased Albums

*BAHATI

- 1 Fan A Day *

- Norminacle * Aztek Escobar - Columbian Necktiehttp://www.rocafella.com/TeamRoc.aspx *Dimitri "El Boss"- Les Rompes Clan de Latinoamericano Cartel De Reggaeton(Ultimo Edition)

References

{{Authority control American record labels Defunct record labels of the United States Hip hop record labels Latin American music record labels Pop record labels Record labels disestablished in 2007 Record labels established in 2005 Reggae record labels