Robyn Berkley is the founder of lifestyle brand and wellness website Live The Process and the brand consulting company, RBBR. She has worked as a fashion publicist based in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, written for ''
The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' and appeared as herself in the television series ''
Kell on Earth
''Kell on Earth'' is an American reality television series starring Kelly Cutrone, the founder of the public relations, branding and marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a ta ...
''.
Life and career
Berkley graduated from university in May 1999 with a degree in communications. Her first job, beginning in June 1999, was at New York public relations firm LaForce & Stevens, as an assistant. Aged 24, she was recruited by
Johan Lindeberg
Johan Lindeberg is a Swedish fashion designer.
Career
*He was the Marketing Director of Diesel from 1990 until 1996.
*He was the CEO of Diesel US from 1994 to 1996.
*In 1995, Johan Lindeberg decided to quit his position at Diesel in order to cre ...
as head of PR for North America for
J. Lindeberg. Here she met
Kelly Cutrone
Kelly Cutrone (born Kelly Blanding circa 1965) is an American publicist, television personality and author.
Early life and career beginnings
Kelly Cutrone was born and raised in Camillus, New York (town), Camillus, New York (state), New York. Cutr ...
who, four years later, hired her as fashion director at People's Revolution, of which after seven years she became a partner.
In May 2011, ''
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
'' announced that Berkley was leaving People's Revolution to take a
yoga
Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
[ teacher-training course in ]Bali
Bali () is a province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller neighbouring islands, notably Nusa Penida, Nusa Lembongan, and Nu ...
to become a certified yoga instructor. Having completed the six-week course, in late 2011[ she launched ''Live The Process'' and her own consulting company, RBBR.] ''Live The Process'' is described as "an online wellness community for impossibly busy people". RBBR represents a roster of brands that reflect Berkley's "balanced approach to business".
''Huffington Post''
Between July 2010 and January 2011 Berkley blogged at ''The Huffington Post'' on relationship difficulties for thirty-something career women in New York City.
''Kell on Earth''
''Kell on Earth'', a reality TV
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
show, ran February 1, 2010 – March 29, 2010 over eight episodes, and featured Berkley as a senior member of the People's Revolution staff. Berkley starred in the first two episodes.
David Lynch Collection
Berkley's "David Lynch Collection" clothing line, described as "a range of luxury meditation-ready pieces", was launched in association with the David Lynch Foundation
The David Lynch Foundation for Consciousness-Based Education and World Peace (or simply DLF) is a global charitable foundation with offices in New York City, Los Angeles, and Fairfield, Iowa. It was founded by film director and Transcendental Me ...
. The name of the collection caused some news outlets to report that Lynch
Lynch may refer to:
Places Australia
* Lynch Island, South Orkney Islands, Antarctica
* Lynch Point, Marie Byrd Land, Antarctica
* Lynch's Crater, Queensland, Australia
England
* River Lynch, Hertfordshire
* The Lynch, an island in the River ...
was the collection's designer. Alyssa Miller
Alyssa Elaine Miller (born July 4, 1989) is an American model. She has done print and runway work for numerous leading companies. Among her highlights are cover appearances for ''Vogue'' (Germany) and ''Elle'' (Italy), work as a featured modelsp ...
, who modelled the collection, said of the design process, "Robyn was looking for someone who ... was familiar with the David Lynch Foundation ... so we decided to meet and everything just naturally fell into place from there."[ ''InStyle'' called the line "a surprising success" and reported an "enormous amount of interest", with the product quickly selling out online.][
]
Personal life
Prior to resigning her position at People's Revolution, Berkley reported on the confusions and disruptions in her personal life.[ Of her subsequent meditation practice, she has written, "The single most effective tool that I have introduced into my life to reduce stress and create balance is the practice of ]Transcendental Meditation
Transcendental Meditation (TM) is a form of silent mantra meditation advocated by the Transcendental Meditation movement. Maharishi Mahesh Yogi created the technique in India in the mid-1950s. Advocates of TM claim that the technique promotes a ...
."
References
External links
Robyn Berkley in ''Kell on Earth''
Berkley article for Bravo TV
''Live The Process''
{{DEFAULTSORT:Berkley, Robyn
American women fashion designers
American public relations people