Roberta Naas (born March 19, 1958) is an American journalist and author. During her career she has specialized in the world of
timepieces
A clock or a timepiece is a device used to measure and indicate time. The clock is one of the oldest human inventions, meeting the need to measure intervals of time shorter than the natural units such as the day, the lunar month and th ...
.
Early years
Roberta Naas is a native of
Hawthorne, New Jersey
Hawthorne is a borough in Passaic County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 18,791Hawthorne High School in 1976. Naas later attended
Rider University
Rider University is a private university in Lawrence Township, New Jersey. It consists of four academic units: the Norm Brodsky College of Business, the College of Liberal Arts and Sciences, the College of Education and Human Services, and West ...
in
Lawrenceville, NJ
Lawrenceville is an unincorporated community and census-designated place (CDP) located within Lawrence Township in Mercer County, New Jersey, United States.
, where she earned her Bachelor of Arts degree specializing in Journalism. While attending
Rider University
Rider University is a private university in Lawrence Township, New Jersey. It consists of four academic units: the Norm Brodsky College of Business, the College of Liberal Arts and Sciences, the College of Education and Human Services, and West ...
, she became a member of
Sigma Delta Chi
The Society of Professional Journalists (SPJ), formerly known as Sigma Delta Chi, is the oldest organization representing journalists in the United States. It was established on April 17, 1909, at DePauw University,2009 SPJ Annual Report, letter ...
(Society of Professional Journalists) and of
Alpha Lambda Delta
Alpha Lambda Delta () is an honor society for students who have achieved a 3.5 GPA or higher during their first year or term of higher education.
History
Alpha Lambda Delta was founded in 1924 by the Dean of Women, Maria Leonard, at the Universit ...
(Leadership Society). She graduated
Magna Cum Laude
Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some So ...
in June, 1980. Naas furthered her education by attending the
S. I. Newhouse School of Public Communications
The S.I. Newhouse School of Public Communications, commonly known as Newhouse School, is the communications and journalism school of Syracuse University in Syracuse, NY. It has programs in print and broadcast journalism; music business; graphic ...
at
Syracuse University
Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
. She received a Master of Arts in newspaper journalism and graduated with honors in December 1981.
Career
After beginning her journalism career covering the timepiece industry during the early 1980s, Roberta Naas formed Naas Enterprises LLC in 1991. Roberta is credited as the first female watch editor in the United States market. For the next five years Naas wrote the watch and jewelry editorial coverage for the
Robb Report
The ''Robb Report'' is an American, English-language, luxury-lifestyle magazine featuring products, including automobiles, aviation, boating, real estate and watches. Founded in 1976, it is currently owned by Penske Media Corporation. It also dist ...
while writing for many other print publications.{ Beginning in 2001 spanning seven years, Naas worked closely with BW Publishing to write the approximate 500-page annual watch chronicles known as “Watches International.” She also co-created and developed the complimentary annual, “Grand Complications”– which she wrote for several years. Naas was on board as the timepiece editor with
Niche Media
Jason Binn (born 1968) is an American publisher and entrepreneur known for founding Niche Media and DuJour Media.
Biography
Binn was born in 1968 to Moreton and Penny Binn in Roslyn, New York. He graduated from Boston University's College of C ...
for all of its regional titles for nearly 14 years. Naas remains a full-time freelance writer and continues to contribute to for newspapers and magazines both in print and online around the world, including
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
magazine’s online publication Forbes.com, '' Departures'' print and departures.com, Watchtime and a host of others.
In October 2010, Naas founded the watch magazine e-site/blog known as atimelyperspective.com which she owns and operates. Naas has covered the international timepiece industry for over three decades and today is renowned as an expert in watches. Naas has written thousands of newspaper and magazine articles on the subject, as well as six books on watches and the history of timekeeping.
During her career Naas has interviewed
Derek Jeter
Derek Sanderson Jeter ( ; born June 26, 1974) is an American former professional baseball shortstop, businessman, and baseball executive. As a player, Jeter spent his entire 20-year Major League Baseball (MLB) career with the New York Yankees ...
,
LeBron James
LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...
,
William Baldwin
William Joseph Baldwin (born February 21, 1963), Note: While birthplace is routinely listed as Massapequa, that town has no hospital, and brother Alec Baldwin was born in nearby Amityville, which does. known also as Billy Baldwin,is an America ...
,
Diane Kruger
Diane Kruger ( Heidkrüger; ; born 15 July 1976) is a German and American actress. Early in her career, Kruger gained worldwide recognition and received the Trophée Chopard from the Cannes Film Festival.
Kruger became known for her roles in f ...
,
Susan Sarandon
Susan Abigail Sarandon (; née Tomalin; born October 4, 1946) is an American actorMcCabe, Bruce"Susan Sarandon, the 'actor'" ''Boston Globe''. April 17, 1981. Retrieved January 21, 2021. and activist. She is the recipient of various accolades, ...
and
Eric Ripert
The given name Eric, Erich, Erikk, Erik, Erick, or Eirik is derived from the Old Norse name ''Eiríkr'' (or ''Eríkr'' in Old East Norse due to monophthongization).
The first element, ''ei-'' may be derived from the older Proto-Norse ''* ain ...
just to name a few. Roberta lives with her husband and two children in
New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
where she is currently working on yet another book.
Works
*'' Great Timepieces of the World'' (1998);
*'' Master Wristwatches'' (1999);
*'' Masters of the Millennium'' (2000);
*'' Jewels of Time: The World of Women’s Watches'' (2011);
*'' Times of Arabia'' (2012);
*'' Times of Arabia, Inspired by...'' (2014);
Awards
2008 Gem award’s Award for Excellence in Watch Writing by the Jewelry Information Center.