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Robert R. Prechter Jr. (born March 25, 1949) is an American financial author, and stock
market analyst Marketing strategy allows Organizational structure, organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct fie ...
, known for his financial forecasts using the Elliott Wave Principle. Prechter is an author and co-author of 14 books, and editor of 2 books, and his book ''Conquer the Crash'' was a ''New York Times'' bestseller in 2002. He also has published monthly financial commentary in the newsletter ''
The Elliott Wave Theorist ''The Elliott Wave Theorist'' is a monthly newsletter published by Elliott Wave International. The first issue of the ''Theorist'' was published in April 1976 and has been continuously in print on a subscription basis since May 1979. The publicatio ...
'' since 1979, and is the founder of Elliott Wave International and New Classics Library.Essays include Peter Brandt, April 1991; Anne Crittenden, December 1997; Paul Macrae Montgomery, November 2000; Mark Galasiewski, July 2006. Prechter served on the board of the
CMT Association The CMT Association is a non-profit, global, professional organization of technical analysts headquartered in New York City, servicing over 9,000 market analysis professionals in around 80 countries. The CMT Association certifies that an individual ...
for nine years, and as its president in 1990–1991. He has been a member of Mensa and
Intertel Intertel (previously the International Legion of Intelligence) is a high-IQ society founded in 1966, that is open to those who have scored at or above the 99th percentile (top 1%) on one of various standardized tests of intelligence. It has been ...
. In recent years Prechter has supported the study of socionomics, a theory about human social behavior.Prechter, Robert R. Jr., (2003). ''Socionomics: The Science of History and Social Prediction'', Gainesville, GA: New Classics Library
. Two volumes: ''The Wave Principle of Human Social Behavior'' (1999); ''Pioneering Studies in Socionomics'' (2003).
In 2014 at the IFTA Conference in London Prechter was created a Fellow of the UK Society of Technical Analysts in recognition of his lifetime contributions to Technical Analysis.


Biography

Prechter attended
Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
and graduated with a
B.A. Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four yea ...
degree in psychology in 1971. He became a drummer for his rock band throughout circa early 1970s. His career as an analyst began when he joined Merrill Lynch as a market technician in 1975, where he learned much about the trade from Merrill's Chief Market Strategist, Robert Farrell (June 1982). There Prechter also learned of
Ralph Nelson Elliott Ralph Nelson Elliott (28 July 1871 – 15 January 1948) was an American accountant and author, whose study of stock market data led him to develop the Wave Principle, a description of the cyclical nature of trader psychology and a form of techni ...
and the Elliott wave principle and was deeply intrigued:
So I tracked down R.N. Elliott's original books. They weren't even in the Library of Congress. But I finally dug around in the New York Public Library and found a catalog card listing a copy of them on microfilm and had photocopies made. I was amazed to find that there was a wealth of information that had been lost to Wall Street.
Prechter has also said, "after I decided to make markets a career, I realized that mass psychology is what they're all about."


Prominence

In 1979 Prechter left Merrill Lynch and published the first subscription issue of the ''Elliott Wave Theorist''. The 1970s had been very bullish years in the gold market but mostly bearish for stocks, yet his Elliott wave analysis called for a long-term reversal lower in gold (February 1980) and a long-term "super bull market underway" in stocks (October 1982). Because these forecasts proved mostly correct—especially for the stock indexes—Prechter's following grew. His visibility increased further after he won the U.S. Trading Championship in 1984, with a then-record 444% return in a monitored options trading account. He was profiled in many financial and business publications and named "Guru of the Decade" by the
Financial News Network The Financial News Network (FNN) was an American financial and business news television network that was launched November 30, 1981. The purpose of the network was to broadcast programming nationwide, five days a week for seven hours a day on t ...
(now
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
) for the 1980s. Prechter has been forecasting a large-scale bear market, as explained in his book ''Conquer the Crash''.


Re-introduces Elliott

Much of Prechter's career as a publisher includes his efforts to re-introduce R.N. Elliott's wave principle to investors. He compiled and republished all of Elliott's available writings, including the 1938 "Wave Principle," and the "Interpretive" and "Forecast" letters (1938–1946). Prechter also published a brief biography of Elliott and the collected Elliott wave writings of the few technicians who practiced wave analysis in the 1950s and 1960s (Charles Collins, Hamilton Bolton, A.J. Frost, Richard Russell). Still, not all the popular exposure to Elliott wave analysis was the result of Prechter's deliberate efforts. In the few years before and after 1987, media coverage inflated Prechter's "guru" status to extremes, including the assertion that his forecasts could single-handedly "cause" the stock market to rise or fall. In the months after
Black Monday Black Monday refers to specific Mondays when undesirable or turbulent events have occurred. It has been used to designate massacres, military battles, and stock market crashes. Historic events *1209, Dublin – when a group of 500 recently arriv ...
in October 1987, subscriptions to Prechter's ''Elliott Wave Theorist'' surged to some 20,000. That number declined in the early 1990s (as did the subscription levels of most other financial publishers), though "Prechter has done more to popularize and spread Elliott's philosophy than anyone else."


Socionomics

In 1979, Prechter postulated that social mood drives financial, macroeconomic and political behavior, in contrast to the conventional notion that such events drive social mood. His description of social mood as the driver of cultural trends reached a national audience in a 1985 cover article in ''
Barron's Barron's or Barrons may refer to: *Barron's Educational Series, a publisher of books, as well as college entrance exam preparation classes and materials, now an imprint of Kaplan Test Prep ** B.E.S. Publishing, the former owner of Barron's * ''Barr ...
''. Prechter coined the term "socionomics" and in 1999 published an exposition of socionomic theory, ''The Wave Principle of Human Social Behavior''. In 2003, he published an anthology of empirical work in the field, ''Pioneering Studies in Socionomics''. Since then, the
counter-intuitive A paradox is a logically self-contradictory statement or a statement that runs contrary to one's expectation. It is a statement that, despite apparently valid reasoning from true premises, leads to a seemingly self-contradictory or a logically u ...
premise of the socionomic hypothesis—that social mood drives the character of social events—has gained attention in academic journals,Prechter, Robert R. Jr.; Parker, Wayne D. (2007). "The Financial/Economic Dichotomy in Social Behavioral Dynamics: The Socionomic Perspective". ''Journal of Behavioral Finance''. Vol. 8 No. 2, pp. 84-108
Abstract here.
Retrieved Nov. 19, 2007.
books, the popular press, universities, academic conferences and in research funded by the
National Science Foundation The National Science Foundation (NSF) is an independent agency of the United States government that supports fundamental research and education in all the non-medical fields of science and engineering. Its medical counterpart is the National ...
. The Socionomics Foundation hosts an annual conference each April in Atlanta GA regarding social mood. The conferences have included presentations from academics, authors and financial professionals such as Richard L. Peterson, Tobias Preis, Johan Bollen, Michelle Baddeley, Todd Harrison and Robert Prechter.


Criticism

While Prechter has his admirers, he has been criticized by media and pundits for his long term record. For example, ''The Wall Street Journal'' ran a page one article in August 1993 with the headline, "Robert Prechter sees his 3600 on the Dow – But 6 years late," in reference to Prechter's 1987 forecast for the Dow Jones Industrial Average. Technical analyst David Aronson wrote:
The Elliott Wave Principle, as popularly practiced, is not a legitimate theory, but a story, and a compelling one that is eloquently told by Robert Prechter. The account is especially persuasive because EWP has the seemingly remarkable ability to fit any segment of market history down to its most minute fluctuations. I contend this is made possible by the method's loosely defined rules and the ability to postulate a large number of nested waves of varying magnitude. This gives the Elliott analyst the same freedom and flexibility that allowed pre- Copernican astronomers to explain all observed planet movements even though their underlying theory of an Earth-centered universe was wrong.


Notes


References

* ''Essentials of Technical Analysis for Financial Markets'' by James Chen. Published by John Wiley and Sons. . * ''Socionomics: The Science of History and Social Prediction'' by Robert Prechter. Published by New Classics Library. . * ''Prechter's Perspective'' by Robert Prechter. Published by New Classics Library. . * ''Evidence-Based Technical Analysis: Applying the Scientific Method and Statistical Inference to Trading Signals'' by David R. Aronson. Published by John Wiley and Sons. * ''Conquer the Crash: You Can Survive and Prosper in a Deflationary Depression (2 ed.)'' by Robert Prechter. Published by John Wiley and Sons. . * ''Behavioral Trading: Methods for Measuring Investor Confidence and Expectations'' by Woody Dorsey. Published by Texere. .


External links


Robert Prechter.com
{{DEFAULTSORT:Prechter, Robert Technical analysts Living people 1949 births Place of birth missing (living people) American male writers American finance and investment writers American financial writers Yale University alumni Merrill (company) people Mensans