Robert M. Rosenberg (born 1938) is an American businessman, professor, and author. He was the
chief executive officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of
Dunkin' Donuts
Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 195 ...
for thirty-five years from 1963 to 1998 and also served on the board of directors of
Sonic Corp and
Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
. He was also an adjunct professor at
Babson College
Babson College is a private business school in Wellesley, Massachusetts. Established in 1919, its central focus is on entrepreneurship education. It was founded by Roger W. Babson as an all-male business institute, but became coeducational i ...
's F. W. Olin Graduate School of Business.
Early life and education
Rosenberg was born in 1938 in
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
, to Bertha (
née
A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth re ...
Greenberg) and
William Rosenberg
William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950 in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" d ...
, who founded a group of restaurant businesses, Universal Food Systems, which included
Dunkin' Donuts
Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 195 ...
. Robert Rosenberg graduated with a bachelor's degree in 1959 from
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach an ...
's Hotel and Restaurant School,
where he was a member of the Kappa Chapter of
Zeta Beta Tau
Zeta Beta Tau () is a Greek-letter social fraternity based in North America. It was founded on December 29, 1898. Originally a Zionist youth society, its purpose changed from Zionism in the fraternity's early years when in 1954 the fraternity beco ...
.
He later graduated with an MBA from
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
in 1963.
During summer breaks, Rosenberg worked at his family's businesses.
Kappa (Cornell University) named Rosenberg Zeta Beta Tau Man of Distinction for 2022.
Career
In 1963, at the age of 25,
Rosenberg assumed leadership of his family business, Universal Food Systems, as CEO and president.
At the time, the company consisted of several small businesses grossing $20 million per year, including 100 Dunkin' Donuts locations in the U.S., generating $10 million in annual sales.
Rosenberg transformed Universal Food Systems to focus on Dunkin' Donuts.
On February 6, 1968, Rosenberg took the company through its
initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
. In September 1983, Rosenberg became chairman while continuing to serve as CEO of Dunkin' Donuts.
The company remained publicly traded until 1989, earning investors a 35% compound rate of return.
During his tenure as Dunkin' Donuts CEO, Rosenberg served on the board of the International Franchise Association. In 1970, he served as the association's chairman.
In late 1989, Dunkin' Donuts announced its acquisition by Allied-Lyons PLC, a large UK food and beverage group which also owned
Baskin-Robbins
Baskin-Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in ...
. Rosenberg continued to lead the company that became known as
Allied Domecq Retailing (later
Dunkin' Brands
Dunkin' Brands Group, Inc. was an American restaurant holding company which ran three chains of fast-food restaurants: Dunkin' Donuts, Mister Donut, and Baskin-Robbins. It was headquartered in Canton, Massachusetts.
History Allied-Lyons
In 1973, ...
) which also acquired
Togo's
Togo's Eateries, LLC is an American chain of fast casual sandwich restaurants owned by Southfield Mezzanine Capital who purchased the company in March 2019. Togo's is headquartered in San Jose, California.
Togo's is a franchise-based business. ...
sandwich shops. By the time Rosenberg retired in 1998, the company had about 6,500 locations around the world.
Following his retirement, Rosenberg went on to become an adjunct professor at
Babson College
Babson College is a private business school in Wellesley, Massachusetts. Established in 1919, its central focus is on entrepreneurship education. It was founded by Roger W. Babson as an all-male business institute, but became coeducational i ...
's F. W. Olin Graduate School of Business.
He also served as a trustee of the college. In addition to teaching at Babson, Rosenberg was on the board of directors at
Sonic Corp., from April 1993 to 2016, and
Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
, from 1999 until April 2010, where he served both companies as chairman of their
compensation committee
Executive compensation is composed of both the financial compensation (executive pay) and other non-financial benefits received by an executive from their employing firm in return for their service. It is typically a mixture of fixed salary, variab ...
s.
In 2020, Rosenberg released a book, ''Around the Corner to Around the World'' (
HarperCollins Leadership), which memorializes his 35 years as the CEO of Dunkin' Donuts. The book also offers advice on
business management
Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...
and
franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
.
Awards and honors
In 1968, Rosenberg was awarded the Golden Plate by the
American Academy of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet o ...
and was named among the Greater Boston Chamber of Commerce's list of Ten Outstanding Young Leaders.
He was a member of the President's Task Force on Equal Opportunity.
Rosenberg received an
honorary degree
An honorary degree is an academic degree for which a university (or other degree-awarding institution) has waived all of the usual requirements. It is also known by the Latin phrases ''honoris causa'' ("for the sake of the honour") or ''ad hono ...
in business administration from
Johnson & Wales University
Johnson & Wales University (JWU) is a private university with its main campus in Providence, Rhode Island. Founded as a business school in 1914 by Gertrude I. Johnson and Mary T. Wales, JWU enrolled 7,357 students across its campuses in the fa ...
in 1990. In 1992, he was honored by the International Food Manufacturers Association with their Golden Plate Award. Rosenberg was also inducted into Massachusetts Hospitality Hall of Fame. From Babson College, he received an honorary
Doctor of Laws
A Doctor of Law is a degree in law. The application of the term varies from country to country and includes degrees such as the Doctor of Juridical Science (J.S.D. or S.J.D), Juris Doctor (J.D.), Doctor of Philosophy (Ph.D.), and Legum Doctor (LL. ...
degree in 1997. In 2001, he was inducted into the Babson College's Academy of Distinguished Entrepreneurs. In 2007, he was inducted into the inaugural class of Edgecliff Hall of Fame of the Kappa Chapter of Zeta Beta Tau.
The International Franchise Association honored Rosenberg in 1998 when they inducted him into their Hall of Fame.
Rosenberg was named the Zeta Beta Tau Man of Distinction for 2022.
Bibliography
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References
{{DEFAULTSORT:Rosenberg, Robert M.
1938 births
Businesspeople from Boston
Living people
People from Boston
Writers from Boston
American people of German-Jewish descent
Babson College faculty
Cornell University School of Hotel Administration alumni
Harvard Business School alumni
20th-century American Jews
21st-century American Jews