Dr. Robert Frank Lusch (January 21, 1949 - February 23, 2017) was an American business professor and Professor of Marketing at the

University of Arizona The University of Arizona (Arizona, U of A, UArizona, or UA) is a public land-grant research university in Tucson, Arizona. Founded in 1885 by the 13th Arizona Territorial Legislature, it was the first university in the Arizona Territory. T ...

business school.

Early life and education

Lusch was born in Grosse Point,

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

, in 1949. As an adolescent Lusch moved with his mother, father, and two sisters to Tucson,

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...

. Lusch often claimed he "grew up in Arizona"; he graduated from Tucson High School and attended the

where he received a bachelor's degree and an MBA. In 1975 he received his Ph.D. in Business Administration from the

University of Wisconsin-Madison A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the ...

Career

Robert Lusch graduated with his PhD from the University of Wisconsin-Madison in 1975 and started his academic career at the University of Oklahoma. After working at the

University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two Territories became the state of Oklahom ...

for 26 years, including 5 years as the Dean of its business school (1987 to 1992), Lusch became the Dean of the M.J. Neeley School of Business at

Texas Christian University Texas Christian University (TCU) is a private research university in Fort Worth, Texas. It was established in 1873 by brothers Addison and Randolph Clark as the Add-Ran Male & Female College. It is affiliated with the Christian Church (Disciples ...

in 2000. By that time, Lusch had written 14 books and published 150 articles in a variety of professional journals. Lusch's research has been published in the

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, Accounting, Organizations and Society,

Sloan Management Review The ''MIT Sloan Management Review'' is a research-based magazine and digital platform for business executives published at the Massachusetts Institute of Technology. The print edition is published quarterly; the digital edition is updated daily. ...

, Organizational Dynamics, IEEE Intelligent Systems, Journal of Operations Management, IBM Systems Journal, and Behavioral Science. In 2004, Lusch became the head of the "marketing department at the University of Arizona's business school." Lusch served as the Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona and holds the James and Pamela Muzzy Chair in Entrepreneurship. Professor Lusch has served as Vice President of Education, Vice President of Finance, Vice President of Publications, Chairperson of the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

, and trustee of the American Marketing Association Foundation. He has advised and consulted with

Adolph Coors Adolph Herman Joseph Coors Sr. (February 4, 1847 – June 5, 1929) was a German American brewer who founded the Adolph Coors Company in Golden, Colorado, in 1873. Early years Adolph Hermann Joseph Kuhrs was born in Barmen in Rhenish Pruss ...

Arvest Bank Arvest Bank is a bank headquartered in Bentonville, Arkansas, with branches in Arkansas, Kansas, Oklahoma, and Missouri. It is the oldest bank in Arkansas and is on the list of largest banks in the United States. It is almost entirely owned by ...

, Cotter & Company, Household Finance,

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

Fleming Companies Fleming Companies was founded as Lux Mercantile in Topeka, Kansas, in 1915 by O. A. Fleming, Gene Wilson and Samuel Lux. In 1921 the company's name was changed to Fleming-Wilson, and in 1941, the company name was changed to The Fleming Company, ...

, National Association of Wholesalers, National Retail Hardware Association, Retail Floor Covering Institute, TG&Y, True Value, and Winn's Stores.

Recognition

The National Retail Hardware Association awarded him the Hardware Industry Service Award (1976). The National Association of Accountants awarded him the Lybrand's Bronze Medal for contributions to accounting literature (1979). The Academy of Marketing Science awarded him in 1997 its Distinguished Marketing Educator Award, and the American Marketing Association has twice (1997 and 2005) presented him the Harold Maynard Award for contributions to marketing theory, and he is also the recipient of the AMA Louis Stern Award for contributions to the Marketing Channels' literature (2002). The Marketing Management Association has honored him with the Creative Career Contributions in Marketing award (2006). In 2009 the AMA awarded him its IOSIG Lifetime Achievement Award, and in 2010 he was the recipient of the AMA/Sheth Foundation Award for long-standing contributions to marketing literature. In February 2013 Lusch was presented the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.

Personal life

Lusch died from

bladder cancer Bladder cancer is any of several types of cancer arising from the tissues of the urinary bladder. Symptoms include blood in the urine, pain with urination, and low back pain. It is caused when epithelial cells that line the bladder become mali ...

References

{{DEFAULTSORT:Lusch, Robert 1949 births 2017 deaths University of Arizona alumni Wisconsin School of Business alumni Marketing people Texas Christian University faculty Tucson High School alumni University of Oklahoma faculty University of Arizona faculty Journal of Marketing editors