Robert Leff co-founded the
computer software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work.
At the lowest programming level, executable code consists ...
distribution company
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service p ...
Softsel in 1980, and developed the venture into a $5 billion, multi-national
computer
A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as C ...
products distributor now named Merisel.
Softsel (originally called Robwin Computing) initially grew out of a distribution company Leff bought from
Sierra On-Line co-founder
Ken Williams.
References
External links
Board of Directors Rainmaker Systems
at Funding Universe
Living people
American businesspeople
Year of birth missing (living people)
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