Robbins Bros. Jewelry, Inc. is a California-based jewelry store specializing in engagement rings. Robbins Brothers describes itself as “the engagement ring store.”
History
In 1921 Robbins Brothers opened its first store in
Seattle, Washington
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
. The first store,
Ben Tipp Diamonds was founded by Ben Tipp. Ben Tipp’s son, Eugene Robbins, later purchased a new store,
William Pitt Jewelers
William is a male given name of Germanic origin.Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 276. It became very popular in the English language after the Norman conquest of Eng ...
located in
Pasadena, California
Pasadena ( ) is a city in Los Angeles County, California, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district.
I ...
. Eugene Robins’ two sons, Skip and Steve later took over management of the company.
In 1993, the retailer changed its name to "Robbins Bros., The Engagement Ring Store.” From 1993-2003 Robbins Bros created a series of advertisements, particularly the “non-ad” radio commercials starring Skip and Steve Robbins, that allowed them to obtain 21% market share of
jewelry
Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...
by 2003.
In 2009 the company closed all of its
Chicago
(''City in a Garden''); I Will
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stores.
At the start of 2013, the company had eight California locations and four Texas locations, for a total of 12 retail stores. On May 29, 2013, Robbins Brothers, The Engagement Ring Store announced that it had purchased all the assets of Washington based E.E. Robbins, adding the two Seattle based stores to the Robbins Brothers chain. As of June 2013, Robbins Brothers had a total of 14 retail locations. In 2015, another Robbins Brothers location opened in Scottsdale, Arizona.
Business
Robbins Brothers is most recognized for its radio ads styled in a "non-ad" format of “consumer messages written in the vulnerable, candid style of a conversation between close friends” These advertisements have won national awards, and received praise from industry publications as seen in the Entrepreneur Magazine article spotlighting Robbins Brothers unique approach. In 2007, Robbins Brothers began offering engagement planning services. The engagement planning services have been labeled business publications as "good karma marketing".
See also
*
Engagement Ring
An engagement ring, also known as a betrothal ring, is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. A ring is presented as an engagement gift by a partner to their prospective spouse when ...
References
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External links
Robbins Brothers - Official Site
Jewelry retailers of the United States
American companies established in 1921
Retail companies established in 1921
Companies based in Los Angeles
1921 establishments in Washington (state)