Robert Reiser (born June 27, 1963) is a former crew chief and a general manager for RFK Racing. Reiser is the son of Alice and

John Reiser John Reiser (June 24, 1938 – November 19, 2005) was a race car driver and successful businessman from Wisconsin. He founded Triton Trailers in Hartford, Wisconsin. He later founded Reiser Enterprises in Denver, North Carolina, in which he furth ...

, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops.

Career

Reiser started racing on the short tracks of

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. In 1984, he began driving

late model A late model car is a car which has been recently designed or manufactured, often the latest model. (An early model car or classic car is a car old enough to be of historical interest; there is no usual intermediate term.) The precise definition ...

s. He won 14 different track, area and regional championships from 1990–1992. From 1993 to 1997 his racing career culminated as a driver/owner in the NASCAR

Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

Crew chief

In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racer Tim Bender in his car. Bender got hurt after the eighth race at Texas, so he put his former Wisconsin competitor

Matt Kenseth Matthew Roy Kenseth (born March 10, 1972) is an American former professional stock car racing driver. He drives the No. 8 car in the Superstar Racing Experience. (SRX) Kenseth started racing on several short tracks in Wisconsin and won track cha ...

in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship at

Madison International Speedway The Madison International Speedway (MIS) is a half-mile paved oval racetrack in the Town of Rutland near Oregon, Wisconsin, United States. With 18-degree banked turns, the track is billed as "The Track of Champions" and "Wisconsin's Fastest H ...

to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second-place finish in 1998 and a third-place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full-time in

Winston Cup The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the final

championship as driver/crew chief. With Reiser from 2000 to 2007, Kenseth won 16 races. In 2008, Reiser served as interim crew chief for

Carl Edwards Carl Michael Edwards II (born August 15, 1979) is an American former professional stock car racing driver. He last competed in the NASCAR Sprint Cup Series, driving the No. 19 Toyota Camry for Joe Gibbs Racing. Prior to that, he drove the No. 9 ...

, helping Edwards win at

Texas Motor Speedway Texas Motor Speedway is a speedway located in the northernmost portion of the U.S. city of Fort Worth, Texas – the portion located in Denton County, Texas. The reconfigured track measures with banked 20° in turns 1 and 2 and banked 24° ...

General manager

Near the end of the 2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was the

Ford 400 The Dixie Vodka 400 is a NASCAR Cup Series race held at Homestead–Miami Speedway in Homestead, Florida. The inaugural race was held in 1999 and was the final race in the NASCAR Cup Series from 2002 until 2019, as well as the final race of the ...

at Homestead-Miami Speedway in Florida, which became the second victory of the season for driver

. Reiser was relieved of his duties as RFR GM on November 22, 2016.

Motorsports career results

NASCAR

(

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

) (Bold – Pole position awarded by qualifying time. ''Italics'' – Pole position earned by points standings or practice time. * – Most laps led.)

Busch Grand National Series

Craftsman Truck Series

References

External links

* * * {{DEFAULTSORT:Reiser, Robbie 1963 births American Speed Association drivers Living people NASCAR crew chiefs NASCAR drivers NASCAR team owners People from Addison, Wisconsin Racing drivers from Wisconsin