Robert James Shuter (aka "Naughty But Nice Rob"), born on July 16, 1973, in

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1. ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, is a

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...

, gossip columnist,

magazine editor Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...

, talk-show host, and

author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...

Overview

In 2007, Shuter became the Executive Editor of the American edition of

OK! Magazine ''OK!'' is a British weekly magazine that primarily specialises in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, ''OK''! launched in Australia as a monthly ...

. While Rob was Executive Editor,

became the fastest-growing magazine in the United States and sold its millionth issue. During Shuter's tenure there, OK! also obtained an exclusive interview with Britney Spears after the pop princess endured a series of public displays of her personal struggles from late 2006 - 2008, including multiple run-ins with the paparazzi including the infamous umbrella incident. In June 2013, Shuter became a cohost of the VH1 daily morning entertainment news and gossip series, ''

The Gossip Table ''The Gossip Table'' is a live daily entertainment news program on VH1 that premiered on June 3, 2013 and last aired on June 5, 2015. Broadcast weekday mornings, the show featured five entertainment columnists presenting entertainment news and go ...

''.

Career

Public relations

At Dan Klores Communications, he represented Jennifer Lopez during her breakup with Ben Affleck, Jessica Simpson when she split with Nick Lachey, Alicia Keys, Diddy, Jon Bon Jovi and many other crisis-management clients including Naomi Campbell and

Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conrad ...

. Shuter finally decided he wanted to go out on his own, and with Jessica and

Ashlee Simpson Ashley Nicolle Ross ( Simpson; born October 3, 1984), known professionally as Ashlee Simpson, is an American singer and actress. The younger sister of singer and actress Jessica Simpson, she began her career as a back-up dancer for her sister ...

as clients, he left to start The Shuter Group.

Editing

After representing Us Weekly magazine, Shuter approached his friend and owner of

Richard Desmond Richard Clive Desmond (born 8 December 1951) is a British publisher, businessman and former pornographer. According to the 2021 '' Sunday Times Rich List'', Desmond was the 107th richest person in the United Kingdom. He is the founder of Nor ...

, about them becoming a Shuter Group Client. Instead, Richard suggested he close his company and come work for him as executive editor at OK!USA. With little formal experience but a great skill for knowing what celebrities were hot, he turned OK! into the fastest-growing magazine in America. Changed the focus from being celebrity friendly to celebrity fair and made sure all the exclusive wedding and baby pictures they bought would result in newsstand sales. The first was

Anna Nicole ''Anna Nicole'' is an English opera in 2 acts and 16 scenes, with music by Mark-Anthony Turnage to an English libretto by Richard Thomas. Based on the life of American model Anna Nicole Smith, the opera received its première on 17 February 201 ...

’s baby girl, Dannielynn reunited with her father

Larry Birkhead The Dannielynn Hope Marshall Birkhead paternity case, a.k.a. ''Birkhead v. Marshall'', centered on a child born September 7, 2006 to Vickie Lynn Marshall (better known as Anna Nicole Smith). The child was named Dannielynn, and was registered on h ...

. Additional exclusives included

Eva Longoria Eva Jacqueline Longoria Bastón ( Longoria; March 15, 1975) is an American actress, producer, and director. After a number of guest roles on several television series, she was recognized for her portrayal of Isabella Braña on the CBS daytim ...

’s and

Katherine Heigl Katherine Marie Heigl ( ; born November 24, 1978) is an American actress and former fashion model. She played Dr. Izzie Stevens on the ABC television medical drama ''Grey's Anatomy'' from 2005 to 2010, a role that brought her recognition and ...

's wedding. Plus first baby pictures of

Matthew McConaughey Matthew David McConaughey ( ; born November 4, 1969) is an American actor. He had his breakout role with a supporting performance in the coming-of-age comedy '' Dazed and Confused'' (1993). After a number of supporting roles, his first succes ...

Jessica Alba Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...

, Sheryl Crow, plus

Jamie Lynn Spears Jamie Lynn Marie Spears (born April 4, 1991) is an American actress and singer. From 2005 to 2008, Spears played Zoey Brooks on the Nickelodeon teen sitcom ''Zoey 101''. She is the younger sister of singer Britney Spears. Beginning in December ...

' shocking pregnancy announcement. Under Shuter’s tenure, OK! moved from the last position in the celebrity weekly market to fifth, overtaking ''

Life and Style ''Life & Style'', officially ''Life & Style Weekly'', is an American celebrity magazine, launched in 2004 by the Bauer Media Group Heinrich Bauer Publishing (german: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimed ...

'' in market share. It has since sunk back to last since his departure.

Television - ‘Naughty But Nice With Rob’

After seeing Shuter on television,

Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...

's HDNet paid to produce a pilot with Shuter hosting his half-hour Saturday night talk show. The pilot was shot at New York’s RARE Bar and Grill at the Fashion 26 Hotel in Chelsea with celebrity guest Molly Sims, Teresa from the Real Housewives of New Jersey, and the infamous Michael Lohan. The pilot got an immediate green light and production started on 3 November for a 6 November 2010 debut. Bruce Sussman and Barry Manilow have written the theme song to the show, ‘Naughty but Nice With Rob.’ This is the second time the Grammy winners have written a theme song for a TV show; the other was ‘ American Bandstand’ for

Dick Clark Richard Wagstaff Clark (November 30, 1929April 18, 2012) was an American radio and television personality, television producer and film actor, as well as a cultural icon who remains best known for hosting '' American Bandstand'' from 1956 to 19 ...

Personal life

Shuter married

Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...

winning songwriter

Bruce Sussman Bruce Howard Sussman (born July 12, 1949) is an American lyricist, and librettist. Though he has collaborated with numerous composers, he is probably best known for his work with his long-time collaborator, Barry Manilow. Together they have wri ...

29 October 2011.