Roshn Front (), formerly Riyadh Front (), is a mega business and leisure development in Sedra,

Riyadh Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the R ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

, located east of

Princess Nora bint Abdul Rahman University Princess Nourah Bint Abdulrahman University (PNU; ar, جامعة الأميرة نورة بنت عبد الرحمن) is a public women's university located in Riyadh, the capital of Saudi Arabia. It is the largest women's university in the worl ...

. Primarily active during the

Riyadh Season Riyadh Season () is a state-sponsored annual entertainment and sports festival, part of the larger Saudi Seasons initiative held since 2019 from October to March during winter in Riyadh, Saudi Arabia. Overview First unveiled by the General Entert ...

entertainment festival, it was inaugurated in 2019 and is categorically split into 'Shopping' and 'Business' areas, with the latter serving as a

business park A business park or office park is a designated area of land in which many office buildings are grouped together. These types of developments are often located in suburban areas where land and building costs are more affordable, and are typically ...

. It was acquired by Roshn in 2022.

History

Riyadh Front was inaugurated on October 10, 2019, during the kick-off of the 2019 edition of

as one of its zones. Its launch was announced by the chairman of the General Entertainment Authority

Turki al-Sheikh Turki bin Abdul Mohsen bin Abdul Latif Al Al-Sheikh ( ar, تركي بن عبد المحسن بن عبد اللطيف آل الشيخ; born August 4, 1981), is a Saudi adviser at the Royal Court under the rank of Minister and the current Chairman ...

through his official Twitter handle. Within a month of its inauguration in October 2019, Riyadh Front inaugurated the

Vox Cinemas Majid Al Futtaim ( ar, ماجد الفطيم) is an Emirati holding company based in Dubai. As of 2015, it owned and operated shopping malls, retail, and leisure establishments in the Middle East and North Africa with operations in 13 countri ...

and hosted the Riyadh Toy Festival, Insomnia Gaming Festival, Stan Lee Super Con-kick in November 2019 and the PUBG MOBILE Star Challenge (PMSC) World Cup, a tournament of

PUBG Mobile ''PUBG Mobile'' (Chinese: 和平精英; pinyin: Hé Píng Jīng Yīng) is a free-to-play battle royale video game developed by LightSpeed & Quantum Studio, a division of Tencent Games. It is a mobile game adaptation of '' PUBG: Battlegrounds' ...

players in December 2019. In January 2020, the Saudi culture ministry made Riyadh Front the new headquarters of the

Riyadh International Book Fair The Riyadh International Book Fair (RIBF) is an annual book fair in Saudi Arabia. It lasts 11 days and regularly attracts over a half million visitors (it is not the largest fair in the MENA region, contrary to some claims). The fair is used to ...

. It hosted the Baloot Championship in February 2020, a Baloot tournament held for women participants. In March 2020, the

World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of h ...

declared

coronavirus Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the com ...

global pandemic Global means of or referring to a globe and may also refer to: Entertainment * Global (Paul van Dyk album), ''Global'' (Paul van Dyk album), 2003 * Global (Bunji Garlin album), ''Global'' (Bunji Garlin album), 2007 * Global (Humanoid album), ''Gl ...

and

King Salman Salman bin Abdulaziz Al Saud ( ar, سلمان بن عبد العزیز آل سعود, , ; born 31 December 1935) is King of Saudi Arabia, reigning since 2015, and served as Prime Minister of Saudi Arabia from 2015 to 2022. The 25th son of King ...

ordered a three-week nationwide curfew, resulting in the indefinite closure of the Riyadh Front. Riyadh Front was also one of the zones during the 2021 edition of

. In September 2023, it was renamed as Roshn Front.

References

{{coord missing, Saudi Arabia 2019 establishments in Saudi Arabia Buildings and structures in Riyadh Buildings and structures completed in 2019