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The River Oaks Theatre is a historic
movie theater A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
located in the
River Oaks Shopping Center The River Oaks Shopping Center is a shopping center in Neartown, Houston, adjacent to River Oaks. As of 2012 the more than center includes one grocery store, one movie theater, 14 restaurants, and 76 stores. The center, owned by Weingarten Realt ...
in the Neartown community in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, east of the
River Oaks River Oaks is a residential community located in the center of Houston, Texas, United States. Located within the 610 Loop and between Downtown and Uptown, the community spans .Archive Established in the 1920s by brothers Will Hogg and Michael ...
community.Map of Neartown
''Neartown Association''. Retrieved October 20, 2008.
The theater has three
projection screen A projection screen is an installation consisting of a surface and a support structure used for displaying a projected image for the view of an audience. Projection screens may be permanently installed, as in a movie theater; painted on the ...
s; one large screen, downstairs, and two smaller screens, upstairs.


History

The River Oaks Theatre was built in 1939. It was an example of late-1930s
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
design. It was the last of the deluxe neighborhood movie theaters built by Interstate Theatre Corporation. The theater opened on November 28, 1939. Paul Scott had the lease to the theater. Its first film was ''
Bachelor Mother ''Bachelor Mother'' (1939) is an American romantic comedy film directed by Garson Kanin, and starring Ginger Rogers, David Niven, and Charles Coburn. The screenplay was written by Norman Krasna from an Academy Award-nominated story by Felix Jac ...
''. In February 1947 Interstate Theaters acquired the River Oaks Theatre.Welling, p
128
In late 1975 the chain Trans-Continental took control from Interstate. The
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ...
chain Movie, Inc. took control of the River Oaks Theatre in 1977. The theater's focus changed from first-run films to alternative films such as re-released films, and classic, foreign, cult, and old films. Movie, Inc. later merged with Landmark Theatre Company.Welling, p
129
Since 1976, the theater was operated by
Landmark Theatres Landmark Theatres is a movie theatre chain in the United States. It was formerly dedicated to exhibiting and marketing independent film, independent and foreign film, foreign films. Since its founding in 1974, Landmark has grown to 35 Indepe ...
and generally showed
foreign language A foreign language is a language that is not an official language of, nor typically spoken in, a given country, and that native speakers from that country must usually acquire through conscious learning - be this through language lessons at schoo ...
and
independent film An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies (or, i ...
s, as well as other "
art-house An art film (or arthouse film) is typically an independent film, aimed at a niche market rather than a mass market audience. It is "intended to be a serious, artistic work, often experimental and not designed for mass appeal", "made primarily f ...
" movies. The theater re-opened on March 26, 1977. On September 9, 1982, there was a screening of ''
Salo Salo or Salò may refer to: Places Finland *Salo, Finland, a town in Western Finland **Salo sub-region, a subdivision of Finland Proper and one of the Sub-regions of Finland since 2009 *An old name of Saloinen, a former municipality in Ostroboth ...
'' at the theater; this was the third showing in a three-year period. Vice squad officers waited for the screening to conclude and arrested the manager in a raid. The authorities charged him with promoting obscene material but a jury acquitted the manager in an April 1983 trial.Welling, p
130
During a January 1983 screening of ''Fire on the Water'' there was a dueling protest between
Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and ...
and anti-Klan groups. After the release of the 1985 film ''
Hail Mary The Hail Mary ( la, Ave Maria) is a traditional Christian prayer addressing Mary, the mother of Jesus. The prayer is based on two biblical passages featured in the Gospel of Luke: the Angel Gabriel's visit to Mary (the Annunciation) and Mary's ...
'' there were protests from church groups. The theater's focus went back to first run films by the mid-1980s due to an increase in video VHS releases and cable. In the mid-1980s the theater owners spent $400,000 on renovation.Welling, p
131
They removed a group of seats from the downstairs auditorium so a projector could be installed. The seating capacity was changed to 546 seats. The owners changed the balcony into two 125-seat each mini-theaters. The 1939-era carbon-arc projectors were replaced with platter-system projectors. The balcony screens received an ultrastereo sound system, while
Dolby Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in audio noise reduction, audio encoding/compression, spatial audio, and HDR imaging. Dolby licenses its technologies to ...
was used for the downstairs screens.Welling, p
130131
The theater owners installed a café in the upstairs area and elevators. New paint in gray and blue was applied to the interior. On May 15, 1986, the renovated theater re-opened. October 5, 2012 the theatre showed its final movie on 35mm film, The Master, before being upgraded to 100% digital projection. In December 1996 premiere of the film ''
The Evening Star ''The Evening Star'' is a 1996 American comedy-drama film. It is a sequel to the Academy Award-winning 1983 film ''Terms of Endearment'' starring Shirley MacLaine, who reprises the role of Aurora Greenway, for which she won an Oscar in the origin ...
'' was held here. The theater was in the
River Oaks Shopping Center The River Oaks Shopping Center is a shopping center in Neartown, Houston, adjacent to River Oaks. As of 2012 the more than center includes one grocery store, one movie theater, 14 restaurants, and 76 stores. The center, owned by Weingarten Realt ...
, on the eastern edge of the prestigious
River Oaks River Oaks is a residential community located in the center of Houston, Texas, United States. Located within the 610 Loop and between Downtown and Uptown, the community spans .Archive Established in the 1920s by brothers Will Hogg and Michael ...
subdivision. In December 2018, Landmark was acquired by Cohen Media Group, changing the theater's ownership.


Honors and awards

The theater received the following awards: * On March 26, 2000, it was officially proclaimed "River Oaks Theatre Day" by Mayor
Lee P. Brown Lee Patrick Brown (born October 4, 1937) is an American politician, criminologist and businessman; in 1997 he was the first African-American to be elected mayor of Houston, Texas. He was re-elected twice to serve the maximum of three terms from ...
* Presented an award for the "Preservation of a Landmark Facility as a Unique and Special Venue for Art, Vintage and Independently Produced Films" (2001) by the Museum District Alliance * Declared "Best Movie Theatre" (2001) by ''Inside Houston'' * Declared "Best Movie Theatre" (2003) by the ''
Houston Press The ''Houston Press'' is an online newspaper published in Houston, Texas, United States. It is headquartered in the Midtown area. It was also a weekly print newspaper until November 2017. The publication is supported entirely by advertising ...
'' * Listed as one of the "20 Cool Things About Houston" (2006) by the ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
'' * November 6, 2006, was officially proclaimed "River Oaks Theatre Day" by Mayor Bill White * On April 19, 2007, the globally popular internet show, ''
Pure Pwnage ''Pure Pwnage'' (pronounced "pure ownage")The word "pwnage" can be pronounced several different ways. The show's creators pronounce it "ownage". Jeremy justifies this pronunciation with the following statements: "When people say , they sound lik ...
'', screened its newest episode at the River Oaks Theatre, before the internet release


''The Rocky Horror Picture Show''

The River Oaks Theatre carried on the tradition of showing ''
The Rocky Horror Picture Show ''The Rocky Horror Picture Show'' is a 1975 musical comedy horror film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman. The screenplay was written by Sharman and actor Richard O'Brien, who is also ...
'' at midnight, on the second Saturday of every month, complete with the "Royal Mystic Order of Chaos" shadow cast.


Closing

After rumors circulated that the theater would close, on August 30, 2006,
Carolyn Farb Carolyn Farb is philanthropist, fundraiser and art collector. She has raised more than 50 million dollars for numerous charitable causes. Farb is a resident of River Oaks, a wealthy neighborhood in Houston, Texas. Biography As a young adult, Fa ...
announced that she would make an effort to preserve the theatre. She stood in front of the theater with a group of supporters. All wore shirts reading "Save Our Shrines" in black. In 2006, due to the controversy, the ''
Houston Press The ''Houston Press'' is an online newspaper published in Houston, Texas, United States. It is headquartered in the Midtown area. It was also a weekly print newspaper until November 2017. The publication is supported entirely by advertising ...
'' ranked Weingarten the "Turkey Landlord of the Year". On February 25, 2021, the
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...
reported that the theatre's lease was set to expire on March 31, 2021, and that negotiations with Weingarten Realty, the theatre's landlord, were ongoing. On March 12, 2021, Houston CBS affiliate
KHOU KHOU (channel 11) is a television station in Houston, Houston, Texas, United States, affiliated with CBS. It is owned by Tegna Inc. alongside Conroe, Texas, Conroe-licensed Quest (American TV network), Quest station KTBU (channel 55). Both sta ...
reported that
Landmark Theatres Landmark Theatres is a movie theatre chain in the United States. It was formerly dedicated to exhibiting and marketing independent film, independent and foreign film, foreign films. Since its founding in 1974, Landmark has grown to 35 Indepe ...
had not reached a deal with Weingarten Realty. There were protests on March 1, and March 7. On March 15 Landmark announced that it will be forced to close the theater due to Weingarten not responding to its proposals. It closed on March 25, 2021. The final film screened was ''
Nomadland ''Nomadland'' is a 2020 American drama film written, produced, edited and directed by Chloé Zhao. Based on the 2017 nonfiction book '' Nomadland: Surviving America in the Twenty-First Century'' by Jessica Bruder, it stars Frances McDormand ...
''. It was the sole remaining traditional cinema in the city. In 2022, Star Cinema Grill announced it would be the new tenant and reopen the theater.


References

* Welling, David. '' Cinema Houston: From Nickelodeon to Megaplex''.
University of Texas Press The University of Texas Press (or UT Press) is a university press that is part of the University of Texas at Austin. Established in 1950, the Press publishes scholarly books and journals in several areas, including Latin American studies, Texan ...
, June 30, 2010. , 9780292773981.


Notes


Further reading

*
Approval of a resolution designating River Oaks Community Shopping Center and River Oaks Theatre, and Alabama Community Shopping Center and Alabama Theatre as 2 Historic Landmarks
"
Archive
City of Houston. *


External links

*
Greater Houston Preservation Alliance
*

"
Carolyn Farb Carolyn Farb is philanthropist, fundraiser and art collector. She has raised more than 50 million dollars for numerous charitable causes. Farb is a resident of River Oaks, a wealthy neighborhood in Houston, Texas. Biography As a young adult, Fa ...
Official Website. {{coord, 29.7528, -95.4091, type:landmark_region:US-TX, display=title Theatres in Houston Cinemas and movie theaters in Texas History of Houston Theatres completed in 1939 Neartown, Houston 2021 disestablishments in Texas