"Ring the Alarm" is a song by South Korean co-ed group

Kard A kard ( fa, کارد, kārd, knife) is the equivalent in the Persian language for knife. In the specialist jargon, Kard is considered a type of knife found in the Persianate societies like Persia, Turkey, Armenia and all the way to India. Most ...

, released as the title track from their fifth extended play, ''Re:'' (2022). It was released by

DSP Media DSP Media (Hangul: DSP 미디어) is a South Korean entertainment company established in 1991 by Lee Ho-yeon. The company operates as a record label, talent agency, music production company, event management and concert production company, and ...

and distributed by

Kakao Entertainment Kakao Entertainment Corp. (), stylized as kakao ENTERTAINMENT, is a South Korean entertainment, mass media, and publishing company founded in 2021. A subsidiary of the internet company Kakao, it was established subsequent to the merger of the la ...

in conjunction with the EP on June 22, 2022. The song was written by BENJMN, Cosmic Girl, BM and J. Seph while BENJMN, Kim Do-Hoon, Lee Hyeon Seung and TM produced the song. "Ring the Alarm" is an

Moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...

song with elements of

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

. Lyrically, the song mainly consists of Kard's comeback after a two-year hiatus. An official music video for the song was released on June 22, 2022.

Background and release

This was their single since reuniting as a full group after J.Seph was discharged from the military in April. The lyrics of the song made reference to this comeback as a group after almost two years. The song was released in conjunction with the EP on June 22, 2022, through several music portals, including

MelOn A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a "pepo". The ...

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

and

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

Composition

The title track, 'Ring The Alarm,' is a

moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...

song featuring domestic producers Kim Do-hoon, who is well known for producing RBW groups, and Lee Hyun-seung. The song is written in the key of

E minor E minor is a minor scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature has one sharp. Its relative major is G major and its parallel major is E major. The E natural minor scale is: : Changes needed ...

and has a

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 100 beats per minute. The mood of 'Let's have fun in this new time' is conveyed by a rhythmic bass sound as well as a synthesizer and guitar sound with a summer vibe.

Music video

On June 19, 2020, Kard released an 18-second long teaser clip of the music video for "Ring the Alarm"; a dance spoiler video was release a day later on June 21; the music video was released three days later on June 22. The three videos were released on the group's official YouTube channel. It garnered 3.77 million views in its first 24 hours, marking a personal best for the group. The video reached 10 million views 2 days after it was released. The vibrant visual depicts each member performing the song in a different location: Somin in a living room with several aquariums, BM in a gas station, J.Seph in a white living room, and Jiwoo at a fast-food stand. In the chorus, the band declares, ''"Ring the alarm / Come here and get on the ride quickly / (What you want, what you need, I'll deliver) / Follow the body signal, move it / You'll be mesmerized."'' Later in the video, the group is seen performing high-energy choreography on a rooftop.

Credits and personnel

Credits adapted from

Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for future works, establishes better methods of operation, or remains outside the capabiliti ...

. *

Somin (singer) Jeon So-min (Hangul: 전소민; born August 22, 1996) known professionally as Somin (Hangul: 소민), is a South Korean singer, songwriter, and composer known for her work as a member of the co-ed group Kard. She previously debuted as a member ...

– vocals * Jiwoo – vocals *

BM (rapper) Matthew Kim (born October 20, 1992), known by his stage name BM or Big Matthew, is a Korean-American rapper, songwriter and composer based in South Korea signed under DSP Media. He is best known for his activities with the South Korean co-ed gr ...

– vocals, songwriting * J.Seph – vocals, songwriting * BENJMN – production, songwriting * Kim Do-Hoon – production * Lee Hyeon Seung – production * Cosmic Girl – songwriting

Charts

Release history

References

{{Authority control 2022 singles Kard (group) songs Kakao Entertainment singles