Rinaldo S. Brutoco (born in Toronto, Canada on February 27, 1947) is an attorney and corporate executive. He was raised in Southern California and has remained in California ever since.
Education
In 1968, Brutoco graduated from
Santa Clara University
Santa Clara University is a private Jesuit university in Santa Clara, California. Established in 1851, Santa Clara University is the oldest operating institution of higher learning in California. The university's campus surrounds the historic Mis ...
with a degree in Economics and Philosophy.
He received a Juris Doctor from
UCLA School of Law
The UCLA School of Law is one of 12 professional schools at the University of California, Los Angeles. UCLA Law has been consistently ranked by '' U.S. News & World Report'' as one of the top 20 law schools in the United States since the inception ...
in 1971.
Career
Brutoco founded the California Public Interest Law Center, which in 1972 won an appeal against the
California Public Utilities Commission
The California Public Utilities Commission (CPUC or PUC) is a regulatory agency that regulates privately owned public utilities in the state of California, including electric power, telecommunications, natural gas and water companies. In addition ...
that resulted in a $143 million refund to customers of
Pacific Telephone and Telegraph Company
The Pacific Bell Telephone Company (Pacific Bell or Pac Bell) is a telephone company that provides telephone service in California. The company is owned by AT&T through AT&T Teleholdings, and, though separate, is now marketed as “AT&T”. The ...
.
From 1992 to 2018, he served on the board of the
Men's Wearhouse
Tailored Brands, Inc. is an American retail holding company for various men's apparel stores, including the Men's Wearhouse and Jos. A. Bank brands. The company is headquartered in Houston, Texas, with additional corporate offices in Fremont, ...
(now
Tailored Brands
Tailored Brands, Inc. is an American retail holding company for various men's apparel stores, including the Men's Wearhouse and Jos. A. Bank brands. The company is headquartered in Houston, Texas, with additional corporate offices in Fremon ...
). As a member of the Audit Committee, he helped take company public in 1992 He co-founded and was the Executive Vice President and Chief Operating Officer of
Channel 100 Channel 100 was a pay television channel company run by Jeff Nathanson and Alan Greenstadt. Also called Optical Systems, it was one of the first all pay-per-view cable TV channels. It used a box manufactured by TRW, in which a user inserted separ ...
, the first pay cable television company in the world, which began operating in 1972.
He served as the CEO and Chairman of the Red Rose Collection,
a lifestyle mail order catalogue company The company was named three years in a row as an Inc. 500 Fastest Growing Company, and was the first catalogue company to sell ''
A Course in Miracles
''A Course in Miracles'' (also referred to as ''ACIM'' or the ''Course'') is a 1976 book by Helen Schucman. The underlying premise is that the greatest "miracle" is the act of simply gaining a full "awareness of love's presence" in a person's ...
''.
Currently, Brutoco is the Principal and CEO of the ShangriLa Consulting Group, Inc. and Founder and CEO of Seven Oaks Ranch, an organic food and cosmetic manufacturer and distributor. He is also Founding Chairman of H2 Clipper, a company developing a hydrogen-powered dirigible.
He is also the Founding Chairman of ''The Optimist Daily'', a free “positive news” service delivered daily and electronically to 30,000 subscribers.
Service
In 1987, Brutoco founded the World Business Academy,
a nonprofit business network and think tank.
From September 2009 to November 2010, he served as Chair of the Evolutionary Leaders Administrative Circle, part of the Evolutionary Leaders organization.
In 2013, Brutoco launched JUST Capital,
an organization providing marketplace data for promoting and implementing stakeholder capitalism, as a joint project of the World Business Academy and the Chopra Foundation. It was later spun off as its own nonprofit, currently headquartered in New York Cit
Iy. Brutoco continues to serve on its executive committee and to Chair both the Audit and Finance Committees
Awards
He received a United States Congressional Commendation in 2010, the Ellis Island Medal of Honor in 2017, and the 2018 Santa Barbara United Nations Association Peace Prize.
Books
Brutoco is the co-author of ''Freedom From Mid-East Oil'', a book about the confluence and possible outcomes of the crises of
global warming
In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
,
peak oil
Peak oil is the hypothetical point in time when the maximum rate of global oil production is reached, after which it is argued that production will begin an irreversible decline. It is related to the distinct concept of oil depletion; while ...
, and spiking
world energy consumption
World energy supply and consumption is global production and preparation of fuel, generation of electricity, energy transport, and energy consumption. It is a basic part of economic activity. It includes heat, but not energy from food.
This art ...
.
He is also a co-author of ''Profiles in Power: The Anti-Nuclear Movement and the Dawn of the Solar Age'' (Simon & Schuster Macmillan, 1997), a book that profiles activists who challenge the nuclear energy industry, and conservationists and energy entrepreneurs exploring alternatives to both fossil fuel and nuclear energy.
In the 1990s, Brutoco was invited by Jeremy Tarcher to present an all-day seminar to a technology group with a series of remarks called Following that interaction, Brutoco co-created an anthology In 1993 he published with ''The New Paradigm in Business: Emerging Strategies for Leadership and Organizational Change''
(
TaucherPerigee) based on a seminar he had previously given called New Paradigms in Business.
References
External links
The Methane Accelerator(2019)
Nuclear Power: Totally Unqualified to Combat Climate Change(2014)
Business Warrior Monk: Core Principles(2019)
* The New Paradigm of Corporate Governance (2005)
*
The Buck Stops Here*
Tribal Values – Guidelines for CEO Succession*
The Demise of the Imperial CEO
{{DEFAULTSORT:Brutoco, Rinaldo
1947 births
Living people
Canadian businesspeople