History
The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”. The initial focus of the business was on the fashion industry, Rightster's first customer being theIPO
In November 2013, Rightster raised £22.4 million ($36 million) via anAcquisitions
VML
In October 2012, Rightster acquired approximately 25 percent of the share capital of VML. VML operates under the brandname ‘Viral Spiral' and connects third party brands, agencies, production companies and publishers with the owners of viral content. Rightster entered into an agreement with VML such that it is the exclusive global syndication distribution and monetisation partner for all VML content being uploaded to third party publishers platforms, including YouTube.Preview Networks
In February 2013, Rightster acquired Preview Networks, a European distributor of film trailers and branded content."The deal extends Rightster's YouTube services across Europe and makes Rightster the leading distributor of movie trailers in this region. Preview Networks brings over 300 content rights holders and 2500 publishers to Rightster's global community and broadens Rightster's geographic presence in key European markets including France, Germany, Italy, Spain and the Nordics."
Sport Syndicator
In September 2013, Rightster acquired Sport Syndicator, a UK display advertising sales agency,:The Hook
In April 2020, Brave Bison acquired The Hook Group, a social marketing and publishing company, for £0.15m. The company was acquired out of administration.Greenlight
In August 2021, Brave Bison acquired digital advertising and technology company Greenlight for just over $9 million. With more than 120 employees in the UK and across Eastern Europe, Greenlight works with blue-chip brands and omni-channel retailers on digital advertising and eCommerce technology systems. Greenlight clients include Dixons Carphone, Muller, GAP, Furniture Village and New Balance.Social Chain
In February 2023, it was confirmed that Brave Bison purchased Social Chain founded by Steven Bartlett for a total sum of £7.7 million, but this could increase if Social Chain meets certain earnings targets.Clients & partners
Brave Bison has partnered with clients including: *Television appearances
* ''Toast TV (2013–2014)'' * ''See also
*References
External links
* {{Authority control Multi-channel networks Companies listed on the Alternative Investment Market