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The Detroit Autorama, also known as America's Greatest Hot Rod Show, is a showcase of
custom car A custom car is a passenger vehicle that has been either substantially altered to improve its performance, often by altering or replacing the engine and transmission; made into a personal "styling" statement, using paint work and aftermarket ...
s and
hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
s held each year at
TCF Center Huntington Place (formerly known as Cobo Hall, Cobo Center, and briefly as TCF Center) is a convention center in Downtown Detroit, owned by the Detroit Regional Convention Facility Authority (DRCFA) and operated by ASM Global. Located at 1 Washi ...
in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
, in either late February or early March. It is promoted by Championship Auto Shows Incorporated (CASI) and hosted by
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA), part of the International Show Car Association (ISCA) schedule for the
Summit Racing Equipment Summit Racing Equipment is an automotive parts retailer with four retail stores and distribution centers located in Tallmadge, Ohio; Sparks, Nevada; McDonough, Georgia; and Arlington, Texas. Summit Racing Equipment is also involved in motorsports ...
Show Car Series, which includes other prestigious show car events such as the Chicago World of Wheels and Houston Autorama. The Detroit Autorama is best known as home to the ''Don Ridler Memorial Award'', which is presented to the "best in show" at each year's event, and has been won by many well-known car designers and builders, such as
Chip Foose Chip Foose (born October 13, 1963) is an American automobile designer, artist, and star of Velocity's reality television series ''Overhaulin. Life and career Foose began working on automobiles at age seven for his father's company, Project ...
, Jerry Pennington,
Troy Trepanier Troy Trepanier is an American automobile designer and builder. He is the owner of Rad Rides by Troy in Manteno, Illinois. Among many other awards and accolades, he built the 2007 Ridler Award The Detroit Autorama, also known as America's Greatest ...
, and Bobby Alloway.


History

The first Detroit Autorama was held at the
University of Detroit The University of Detroit Mercy is a private Roman Catholic university in Detroit, Michigan. It is sponsored by both the Society of Jesus (Jesuits) and the Sisters of Mercy. The university was founded in 1877 and is the largest Catholic universi ...
Memorial Building on January 31 and February 1, 1953. It featured only 40 cars, and was hosted by members of the
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA), which was created only a year before to "organize small local clubs into one unified body that could raise the money needed to pull drag racing off the streets and into a safe environment". Eventually, the MHRA grew to also include clubs from the customizing and
hot rod Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimised for speed and acceleration. One definition is: "a car that's been stripped down, souped up and made ...
ding scene, such as the '' Motor City Modified'', ''Bearing Burners'' and ''Spark Plugs'', who combined efforts to pull-off the first event, along with other Detroit Car Clubs such as ''The Road Kings'', ''Shifters'', and ''Milwinders''. For the second show, activities were moved to the Michigan State Fairgrounds Colosseum, where it was held from 1954 to 1960. For the fourth event in 1956, the
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA) hired local band and sporting-event promoter Don Ridler to help the show reach a broader audience. Ridler served as the show's first true promoter until his death in 1963. The following year, the
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA) created a "best in show" award for Autorama, named after the man who made the biggest impact in the show's first eleven years, and thus the Ridler Award was born. The 9th Annual Detroit Autorama was the first to be held at the new
Cobo Hall Huntington Place (formerly known as Cobo Hall, Cobo Center, and briefly as TCF Center) is a convention center in Downtown Detroit, owned by the Detroit Regional Convention Facility Authority (DRCFA) and operated by ASM Global. Located at 1 Washi ...
. That year featured a new-record 230 cars competing, and filled all of Cobo's lower-level basement. The 1961 show's last day also broke the event attendance record by drawing a crowd of approximately 35,000 people. During these early years at Cobo, the event began to attract industry names from outside the Motor City, including George Barris, Darryl Starbird, Carl Casper, and "Big Daddy" Ed Roth. And as part of
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
's "Ford Custom Car Caravan", the show also generated attention from other big name customizers, including
Bill Cushenbery Bill Cushenbery (March 22, 1933 – December 12, 1998) was an American car customizer, show car builder, and model kit designer. Cushenbery was a major influence on the look of custom cars and the customizing industry in general. In addition t ...
, Jack Florence,
Dean Jeffries Edward Dean Jeffries (February 25, 1933 – May 5, 2013) was an American custom car designer and fabricator, as well as stuntman and stunt coordinator for motion pictures and television programs based in Los Angeles, California. Early life Je ...
, and
Gene Winfield Gene Winfield (born June 16, 1927) is an American automotive customizer and fabricator. In the mid-1960s, his designs caught the attention of the film community, resulting in a large body of his work appearing on screen, including in the iconic 1 ...
. Though the show was by then in its twelfth year, it was in 1964 the Don Ridler Memorial Award was introduced as the event's top prize. The inaugural Don Ridler Award went to Macomb's Al Bergler, with a Competition
slingshot A slingshot is a small hand-powered projectile weapon. The classic form consists of a Y-shaped frame, with two natural rubber strips or tubes attached to the upper two ends. The other ends of the strips lead back to a pocket that holds the pro ...
dragster. (Bergler went on to be known in the
National Hot Rod Association The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...
(NHRA) as driver of the '' Motown Shaker''
Top Fuel Top Fuel is a type of drag racing whose dragsters are the quickest accelerating racing cars in the world and the fastest sanctioned category of drag racing, with the fastest competitors reaching speeds of and finishing the runs in 3.62 seconds ...
Funny Car Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing. Funny cars are characterized by having tilt-up fiberglass or carbon fiber automotive bodies over a custom-fabricated chassis, giving them an appea ...
). Following Bergler's win in 1964, the next ten years saw both a growth in the number of exhibitors, as well as the number of professional custom car builders competing for the show's new top prize. From 1965 to 1973, all nine Ridler-winning entries were either owned, or built, by Larry and Mike Alexander, Jerry Pennington, or George Busti-all of whom were professional builders. The 1970s brought on unique cars to wn the Ridler. Jerry Pennington's rear-engine Corvette ( ''Scorpion'') and hand-built custom street rod ( ''Devilfish'') featured many of the era's trends, including shag carpeting, velvet seating, and sharp edges. 1974's event was a first for Autorama, as
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's Don Campbell and his '27 Ford became the first out-of-state entry to capture the Ridler Award. The decade was then capped-off with a series of six Ford
T-bucket A T-bucket (or Bucket T) is a hot rod, based on a Ford Model T built from 1915 to 1927, but extensively modified. T-buckets were favorites for greasers. History Model Ts were hot-rodded and customized from the 1920s on, but the T-bucket was spe ...
Ridler winners, including three '23s ('76, '78, '79), two '27s ('74 & '75), and one '26 ('77). The Ford roadster trend continued throughout the 1980s as well, with two '34s ('81 & '82), a '28 ('80), a '29 ('83), a '33 ('85) and a '35 ('84). The first non-roadster to win the Ridler since 1973 was Dale Hunt's late-model Pro Stock Pontiac Grand Am at the 34th annual Detroit Autorama in 1986. Hunt's Grand Am remains one of only two Pro Stock cars to have won the Ridler (the other being Bob Rizzoli's '92 Mercedes 560 SEC). Throughout the 1980s and 90s, the Autorama continued to grow into one of the most prestigious car shows in the country. To assist in growing, the next generation of professional builders and renowned car owners began to make their way to Cobo every winter in hopes of capturing the much-desired Ridler Award. Among them were California's Bobby Alloway and
Boyd Coddington Boyd Coddington (August 28, 1944 – February 27, 2008) was an American hot rod designer, the owner of the Boyd Coddington Hot Rod Shop, and star of ''American Hot Rod'' on TLC (TV channel), TLC. Early life, education and early career Coddingto ...
, Memphis' George Poteet, along with many others. The only downside to this growing national attention was Michigan's dwindling presence. As exhibitors started traveling from across the country to fight for the show's top prize, many local Detroit and Michigan entries became less competitive against cars from other states, most of whom were being built with much larger budgets. Though the Alexander Brothers continued to build local cars for the show (including a Great-8 competitor in 2012), to date,
Rochester Hills Rochester Hills is a city in Oakland County, Michigan, Oakland County in the U.S. state of Michigan. As of the 2020 United States Census, 2020 census, the city had a total population of 76,300. It is the 14th-largest city in Michigan. The area was ...
's Dave Emery's '32 Ford Roadster ( '' Revolver'') was in 1997 the last Michigan-built entries to win the Ridler Award. The new millennium brought forth a new form of styling and look to the Ridler and Great 8 cars. It also brought with it yet another generation of professional car builders. Wes Rydell's '35 Chevy ''Grand Master'' became designer
Chip Foose Chip Foose (born October 13, 1963) is an American automobile designer, artist, and star of Velocity's reality television series ''Overhaulin. Life and career Foose began working on automobiles at age seven for his father's company, Project ...
's first build to win the award in 2002. Foose returned again the following year with a '34 Ford, ''Stallion'', for Arizona's Ron Whiteside, which made him only the third builder in the show's history, and the first since Jerry Pennington, to win the award two consecutive years in-a-row. Foose returned again in 2005 with a '36 Ford ( ''Impression''), built for
Littleton, Colorado Littleton is a home rule municipality city located in Arapahoe, Douglas, and Jefferson counties, Colorado, United States. Littleton is the county seat of Arapahoe County and is a part of the Denver–Aurora–Lakewood, CO Metropolitan Statistica ...
's Ken Reister. It was with ''Impression'' Foose set a record, becoming the first builder to ever win three Ridler Awards, having won them all in a four-year span. Foose would snap his own record yet again ten years later, when his '65 Chevy Impala ( ''Imposter'', built for Don and Elma Voth) captured his fourth Ridler in 2015. Beginning in 2007, Ridler cars transitioned from individual-builds to group-builds. Ross and Beth Myer's '36 Ford ( ''First Love'') was the first Ridler-winning car to be built by a custom car shop in the modern era (they hired "Rad Rides By Troy" owner/operator
Troy Trepanier Troy Trepanier is an American automobile designer and builder. He is the owner of Rad Rides by Troy in Manteno, Illinois. Among many other awards and accolades, he built the 2007 Ridler Award The Detroit Autorama, also known as America's Greatest ...
). The transition continued with 2010 winner Tammy Ray and her '34 Ford Phaeton, ''Gold Digger'', built by T & T Customs' owner/operator Ted Thompson, 2012 winner Dwayne Peace and his '55 T-bird, built by Torq'd Design Lab & Greening Auto Company, and 2013 winner Rob & Deb Cizek and their 1940 Ford Coupe ''Checkered Past'', built by Cal Customs. In recent years, the roadster trend has begun to fade. Since 2008, only four roadsters or pre-1940 cars have won the Ridler (Ray's ''Gold Digger'', the Cizeks' ''Checkered Past'', Doug Cooper's '32 Ford ''Duecenberg'', and Billy Thomas' , ''Olds Cool''). Also, another streak dating back to Dave Emery's 1997 winner was snapped in 2014, when
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's J.F Launier and his '64 Buick Riviera won the Ridler as a single owner/builder entry. In 2002, the Detroit Autorama celebrated its 50th anniversary with special promotions from Murray's Auto Parts, and inducted an honorary list of "50 People Who Made a Difference" during that year's "Ridler Ball". A hall of fame, entitled "The Autorama: Circle of Champions", was also introduced in 1997, and has inducted at least one member every year since. Inductees include George Barris (1999),
Ed Roth Ed "Big Daddy" Roth (March 4, 1932 – April 4, 2001) was an American artist, cartoonist, illustrator, pinstriper and custom car designer and builder who created the hot rod icon Rat Fink and other characters. Roth was a key figure i ...
(2000),
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' Keith Crain (2003), ''Street Rodder'''s Brian Brennan (2010),
Chip Foose Chip Foose (born October 13, 1963) is an American automobile designer, artist, and star of Velocity's reality television series ''Overhaulin. Life and career Foose began working on automobiles at age seven for his father's company, Project ...
(2013), and
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girl
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(2014). Autorama also introduced for their 50th anniversary a special "Builder/Owner of the Year" award-presented every year to a past Ridler-winning or major show contributor. The winner is honored at the annual Ridler Ball in Cobo's ball room, and is featured in a special exhibit within the show which showcases the owner/builder's previous work. Past "Builders of the Year" include the Alexander Brothers (2002), Blackie Gejeian (2004), Ed Roth (2006), So-Cal Speed Shop (2007),
Gene Winfield Gene Winfield (born June 16, 1927) is an American automotive customizer and fabricator. In the mid-1960s, his designs caught the attention of the film community, resulting in a large body of his work appearing on screen, including in the iconic 1 ...
(2008), Darryl Starbird (2009), Bobby Alloway (2011), and Troy Trepanier (2014). To celebrate the 50th anniversary of the Ridler Award in 2013, the 61st annual Detroit Autorama "Builder of the Year" exhibit was replaced with the largest gathering of former Ridler-winning cars ever assembled. Some of the cars included in the exhibition were Al Bergler's ''Aggravation'', the
Alexander Brothers The Alexander Brothers were an easy-listening folk-music duo from Scotland, who had a long career beginning in the 1950s. Career Thomas Armit "Tom" Alexander (25 June 1934 – 9 January 2020) and John "Jack" Armit Alexander (11 November 1935 â ...
' '' Venturian'', Pennington's ''Devilfish'', Bob Rizzoli's '92 Mercedes, Rydell's ''Grandmaster'', Reister's ''Impression'', Ray's ''Gold Digger'', Bruce Rick's , ''Suncammer'', and Peace's '55 Thunderbird. In addition to the gathering of former Ridler-cars, the exhibit included a special Saturday-autograph session, which brought out names like Bergler, Alloway, and Foode-to sign commemorative "50th Anniversary Artwork" with each of their cars on it. To cap-off the celebration, the winners of the 50th Ridler Award (Rob & Deb Cizek & their 1940 Ford "Checkered Past") were presented with a one-of-a-kind Gold Ridler trophy unlike any given-before or after. The Detroit Autorama has been put together in-collaboration between the
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA) and Championship Auto Shows (CASI) since 1961. In 1963, CASI President Bob Larivee Sr. helped the
Michigan Hot Rod Association The Michigan Hot Rod Association is an association of 7 smaller clubs in Michigan. The association puts on the Detroit Autorama car show held every year in March at TCF Center in Detroit, Michigan. The Association also hosts the Rod Repair Tra ...
(MHRA) form a new governing body for show car events, titled the International Show Car Association (ISCA). The ISCA has since become the leading promoter and governing body of show car events and competitions in the country. Along with CASI (now "North America's largest producer of indoor hot rod shows") they co-promote and judge events from coast-to-coast, ranging from the Boston World of Wheels to the Grand National Roadster Show in
Pomona, California Pomona is a city in Los Angeles County, California. Pomona is located in the Pomona Valley, between the Inland Empire and the San Gabriel Valley. At the 2020 census, the city's population was 151,713. The main campus of California State Polyte ...
. All ISCA events have a series of "Outstanding Awards" for more than three-dozen classes. Each one counts as a single point in the ISCA point standings, which is split into four overall classes: Rod, Custom, Truck, and Bike. If at the end of a season, a single contributor has four Outstanding Awards in a single category, they are locked-into the ISCA Championship Finals, which is held every as part of the Chicago World of Wheels, the week following the show at Cobo. Many Ridler Winners and Great-8 cars have gone-on to attend other ISCA shows and win an overall Class Championship. Most recently Tammy Ray and her '34 ''Gold Digger'' did so in back-to-back seasons in 2010 & 2011. The most events ever on an ISCA schedule was 99, set during the 1982–83 season. The current schedule features 30 events, including the Detroit Autorama, and the ISCA Championship Finals-held within the Chicago World of Wheels. It promotes and judges shows in 14 states and four provinces, and typically runs from Thanksgiving weekend through mid-April.


Ridler Award

Autorama's "best in show" award is the Don Ridler Memorial Award, named after Don Ridler, a former
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Player,
Lawrence Tech Lawrence Technological University (LTU) (Lawrence Tech) is a private university in Southfield, Michigan. It was founded in 1932 in Highland Park, Michigan, as the Lawrence Institute of Technology (LIT) by Russell E. Lawrence. The university move ...
Basketball and Football Coach and Athletic Director, and Autorama's first promoter from 1956–1963. It was awarded for the first time at the 12th annual Autorama in 1964, and has been awarded every year since.


''The Pirelli "Great 8"''

Since 1970, the Ridler Award recipient has been selected out of a pre-determined group of cars, known as "The Great 8", sponsored by ''
Pirelli Tires Pirelli & C. S.p.A. is a Multinational corporation, multinational Tire, tyre manufacturer based in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on t ...
''. On the application for Autorama, a box is to be checked to indicate to the promotional staff if the submitted entry is a Ridler contender. Those entries who've checked-off the box on their applications are told to move into Cobo the Wednesday before the show, a full day ahead of other exhibitors. Then on Thursday Night before the show opens, the ISCA judging staff goes through all the Ridler Contenders, and sort-out which eight of them outweigh the rest. These "Great 8" entries were formally announced during the annual Ridler Ball inside the Cobo Ballroom the Friday Night of the show, but are now announced earlier in the day, usually before the show opens to the public at noon on Friday, in order to accommodate online-publications and social media outlets. Each car has a banner within its display, distinguishing it as part of the "Pirelli Great 8".On Friday night, while the owners and builders are attending the Ridler Ball, an entire staff of ISCA Judges are assigned to solely the Great 8 cars, and go through each one before making a final decision the following morning. Once a decision is made, the winner is announced during the Sunday Night Awards Ceremony-again in the Ballroom; after all Great-8 owners have been previously brought-up on stage, and a short video presentation showcasing all eight-nominees to the tune of
Europe's Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entire ...
" Final Countdown"-is completed. The Ridler Award is presented to the winner by the management of GM Performance Parts, and is also given an embroidered jacket and a $10,000 check. Along with receiving a personal Ridler Award with only their name engraved in it, the owner's name is also engraved among the list of past recipients on the full-scale Ridler trophy, which is kept at GM Performance's Headquarters in
Auburn Hills, Michigan Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University ...
. The criteria to win the Ridler is to be the "most outstanding from among the cars being shown for the first time". It must also have "limited media exposure" prior to the event, and must be "minimally operable", which requires it to "start, stop, move forward and backward under its own power, turn left and right and stop using the brake pedal". The 53 recipients of the Don Ridler Memorial Award are shown below:


Past winners


See also

*
Motorama The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Mo ...
*
Cobo Center Huntington Place (formerly known as Cobo Hall, Cobo Center, and briefly as TCF Center) is a convention center in Downtown Detroit, owned by the Detroit Regional Convention Facility Authority (DRCFA) and operated by ASM Global. Located at 1 Was ...


References


External links

* http://www.mhraonline.org
Autorama Online


* [https://web.archive.org/web/20110606200135/http://www.freep.com/apps/pbcs.dll/gallery?Site=C4&Date=20100227&Category=NEWS&ArtNo=2270809&Ref=PH&Params=Itemnr=1 Autorama#58 - Detroit Free Press 2/28/2010 gallery of 16 photos plus link to story]
Autorama#58 - gallery of 78 photos
''Detroit News'' 3 January 2012


Further reading

* Larivee, Bob. (2015). ''Hot Rod Detroit''. Oxford, Michigan: DP Publishing. . * Tregembo, Joseph T. (2015). ''The Illustrated History of the Roseville High School Auto Shop''. Blurb Publishing. {{ISBN, 978-1-364-44493-8. Auto shows in the United States Events in Detroit 1953 establishments in Michigan