Rick's Picks is an American manufacturer of pickles. It was co-founded in 2004 by CEO Rick Field and Lauren McGrath, a former caterer. It is based in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

, New York.

History

After he was laid off from his job as a television producer, co-founder Rick Field turned his hobby of pickling into a business. Field had previously competed in the Rosendale International Pickle Festival in

Rosendale, New York Rosendale is a town in the center of Ulster County, New York, United States. It once contained a village Rosendale, primarily centered around Main Street, but which was dissolved through vote in 1977. The population was 5,782 at the 2020 census. ...

, where he had won ten ribbons by 2005. At first, Field marketed the pickles in New York City and via his website; eventually, they spread to specialty shops throughout the country. In 2007, the pickles were sold in 35 states. Writing of his experiences as an entrepreneur for ''

Bloomberg Business ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

'', Field said that he was able to use his previous career in show business to good effect as an entrepreneur when he needed to collaborate or seek help from friends. Following the

Jumpstart Our Business Startups Act The Jumpstart Our Business Startups Act, or JOBS Act, is a law intended to encourage funding of small businesses in the United States by easing many of the country's securities regulations. It passed with bipartisan support, and was signed into ...

, Field began soliciting for investors on his company's website, which he said led to triple the traffic to his profile on the crowdfunding site CircleUp. The goal was a $1.38 million investment to for inventory and product expansion.

Products

Field started with family recipes and then experimented to find new flavors. The pickles are

artisanal An artisan (from french: artisan, it, artigiano) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art, s ...

, hand-processed instead of going through an industrial process. Due to pricing concerns, a new product was developed, the People's Pickle, to specifically offer a lower-priced alternative.

References

External links

* {{portal bar, Food Food and drink companies established in 2004 Food production companies based in New York City Pickles Condiment companies of the United States 2004 establishments in New York City