Ricicles (stylised as RiCiCLES) was a
breakfast cereal sold by
Kellogg's in the United Kingdom and Ireland. It was similar to another Kellogg's product,
Rice Krispies with the addition of a frosted sugar coating. The product is known as Frosted Krispies in the United States.
Ricicles' mascot was the astronaut 'Captain Rik', who replaced
Henry's Cat
''Henry's Cat'' is a British animated children's television series, created by Stan Hayward and directed by Bob Godfrey, who was also the producer of '' Roobarb'' and '' Noah and Nelly in... SkylArk''. The show starring a yellow feline, known o ...
who replaced
Tony Jr. in the 1980s, and
Noddy in the 1960s.
In the 1990s in the United Kingdom, and some other markets, small marshmallow pieces were added to the cereal. This met with a mixed, but generally unfavourable, reception. For a while after the change, 'original' Ricicles (the cereal in its original non-marshmallow form) was sold alongside the new version, but the marshmallow version was sufficiently unpopular that it quietly disappeared from the shelves after a couple of years. As of January 2009 Ricicles were no longer included in Kellogg's variety packs, instead being replaced with a new product to test on customers.
In
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
, a similar cereal called Rock N' Rice was sold on mid-1990s.
On 30 November 2017, Kellogg's announced they would discontinue Ricicles as part of a drive to reduce sugar in children's cereals.
References
{{Kellogg's
Kellogg's cereals