Richard Warren Sears (December 7, 1863 – September 28, 1914) was an American manager, businessman and the founder of
Sears, Roebuck and Company
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
with his partner
Alvah Curtis Roebuck.
Early life
Sears was born in
Stewartville, Minnesota
Stewartville is a city in Olmsted County, Minnesota, United States. The population was 5,916 at the 2010 census, and was estimated to have grown to a population of 6,125 as of 2018. Stewartville has experienced growth as a result of its locatio ...
. His father was James Warren Sears, born circa 1828 in New York, a blacksmith and wagon-maker; his mother was Eliza Burton, born in Ohio circa 1843. The family was living in
Spring Valley, Minnesota
Spring Valley is a city in Fillmore County, Minnesota, United States. The population was 2,479 at the 2010 census.
History
Spring Valley was laid out in 1855, and named for a spring near the town site. A post office has been in operation at Spr ...
, by June 1870, where his father served as a
city council
A municipal council is the legislative body of a municipality or local government area. Depending on the location and classification of the municipality it may be known as a city council, town council, town board, community council, rural counc ...
man and eventually sold his wagon shop in 1875. Both of his parents were of
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
descent. During his boyhood in Spring Valley, he befriended
Almanzo Wilder
Almanzo James Wilder (; February 13, 1857 – October 23, 1949) was the husband of Laura Ingalls Wilder and the father of Rose Wilder Lane, both noted authors.
Biography Early life
Almanzo James Wilder was born on February 13, 1857 a ...
, the future husband of
Laura Ingalls Wilder
Laura Elizabeth Ingalls Wilder (February 7, 1867 – February 10, 1957) was an American writer, mostly known for the ''Little House on the Prairie'' series of children's books, published between 1932 and 1943, which were based on her childhood ...
. In 1880, he started working as a telegraph operator in the town of
North Branch, Minnesota
North Branch is a city in Chisago County, Minnesota, United States, at the junction of Interstate 35 and Minnesota State Highway 95. The population was 10,125 at the 2010 census. It is named for the north branch of the Sunrise River, which flows ...
, for the
Minneapolis and St. Louis Railway, and was later transferred to North Redwood Falls, Minnesota, to be
station agent there.
[Richard Sears]
Spring Valley Methodist Church Museum. Retrieved January 17, 2011.
Businessman
In 1886, when Sears was 23, his station received a shipment of gold watches from a Chicago manufacturer, but the local
consignee
{{Admiralty law
In a contract of carriage, the consignee is the Party (law), entity who is financially responsible (the buyer) for the receipt of a shipment. Generally, but not always, the consignee is the same as the receiver.
If a sender dis ...
, jeweller Edward Stegerson, refused the unsolicited shipment.
A common scam existing at the time involved wholesalers who would ship their products to retailers who had not ordered them. Upon refusal, the wholesaler would offer the already price-hiked items to the retailer at a lower consignment cost in the guise of alleviating the cost to ship the items back. The unsuspecting retailer would then agree to take this new-found bargain off the wholesaler's hands, mark up the items and sell them to the public, making a small profit in the transaction.
But Stegerson, a retailer savvy to the scam, flatly refused the watches. Young Sears jumped at the opportunity, and made an agreement with the wholesaler to keep any profit he reaped above $12, and then he set about offering his wares to other station agents along the railroad line for $14. The watches were considered an item of urban sophistication. Also because of the growth of railways, and the recent application of
time zone
A time zone is an area which observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Administrative division, subdivisions instead of ...
s, farmers and railroads needed to keep time accurately which had not been necessary until then. For those two reasons the station agents had no trouble selling the watches to passers-by.
Within six months, Sears had netted $5,000 and felt so confident in this venture that he moved to
Minneapolis
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
and founded the R. W. Sears Watch Company. He began placing
advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
in farm publications and mailing
flyers to potential clients. From the beginning, it was clear that Sears had a talent for writing promotional copy. He took the personal approach in his ads, speaking directly to rural and small-town communities, persuading them to purchase by
mail-order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing a telephone call
* Placing a ...
.
Chicago
In 1887, Sears moved his company to Chicago, an important transportation center for the
Midwestern United States
The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...
, and moved his residence to nearby
Oak Park, Illinois
Oak Park is a village in Cook County, Illinois, adjacent to Chicago. It is the 29th-most populous municipality in Illinois with a population of 54,583 as of the 2020 U.S. Census estimate. Oak Park was first settled in 1835 and later incorporated in ...
. In 1887 he also hired watch repairman
Alvah Curtis Roebuck to repair any watches being returned. Roebuck was Sears's first employee, and he later became co-founder of
Sears, Roebuck & Company
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
, which was formed in 1891 when Sears was 28 years old. In 1895 the company was short of cash and Roebuck had left the business. Sears sold one half of the company for $75,000.00 to
Aaron Nusbaum
Aaron E. Nusbaum (January 8, 1859July 1, 1936), later Aaron Norman, was an American entrepreneur and philanthropist who is best known as one of the two men who acquired 50% of the stock in the fledgling Sears, Roebuck and Co. from Richard Sears a ...
and his brother-in-law,
Julius Rosenwald
Julius Rosenwald (August 12, 1862 – January 6, 1932) was an American businessman and philanthropist. He is best known as a part-owner and leader of Sears, Roebuck and Company, and for establishing the Rosenwald Fund, which donated millions in ...
. The company was incorporated in Illinois as
Sears
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
Roebuck & Co. of Illinois on September 7, 1895. Richard Sears retired in 1908 at age 44 and Julius Rosenwald became the President.
The first Sears catalog was published in 1893 and offered only watches. By 1897, items such as men's and ladies clothing, plows, silverware,
bicycles
A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist.
Bic ...
and
athletic equipment
Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...
had been added to the offering.
The 500-page catalog was sent to some 300,000 homes. Sears catered to the rural customer because, having been raised on a farm, he knew what the rural customer needed. He also had experience working with the railroad and he knew how to ship merchandise to remote areas.
In 1908 Sears made another move forward and began to sell
mail order homes through the catalogs.
Death
In 1908 Sears retired and moved from Oak Park to
Lake Bluff, Illinois
Lake Bluff is a village in Lake County, Illinois, United States. Per the 2020 census, the population was 5,616.
History
The first settler family to claim land within the area now part of Lake Bluff arrived in 1836. They claimed 100 acres of ...
, suffering from failing health due to alcoholism. Six years later, he died in
Waukesha, Wisconsin
Waukesha ( ) is the county seat of Waukesha County, Wisconsin, United States. It is part of the Milwaukee metropolitan area. Its population was 71,158 at the 2020 census. The city is adjacent to the Village of Waukesha.
History
The area that ...
, of
Bright's disease
Bright's disease is a historical classification of kidney diseases that are described in modern medicine as acute or chronic nephritis. It was characterized by swelling and the presence of albumin in the urine, and was frequently accompanied b ...
. He was interred in the mausoleum at
Rosehill Cemetery
Rosehill Cemetery (founded 1859) is an American garden cemetery on the North Side of Chicago, Illinois, and at , is the largest cemetery in the City of Chicago. According to legend, the name "Rosehill" resulted from a City Clerk's error – the ar ...
in Chicago near business rival
Aaron Montgomery Ward
Aaron Montgomery Ward (February 17, 1843 or 1844 – December 7, 1913) was an American entrepreneur based in Chicago who made his fortune through the use of mail order for retail sales of general merchandise to rural customers. In 1872 he founde ...
.
Legacy
Sears's birthplace in Stewartville is listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...
.
Sears was inducted into the
Junior Achievement
JA (Junior Achievement) Worldwide is a global non-profit youth organization founded in 1919 by Horace A. Moses, Theodore Vail, and Winthrop M. Crane. JA works with local businesses, schools, and organizations to deliver experiential learning ...
U.S. Business Hall of Fame in 1892.
References
External links
*
Sears Archives biography
{{DEFAULTSORT:Sears, Richard
1863 births
1914 deaths
Burials at Rosehill Cemetery
American businesspeople in retailing
American people of English descent
Deaths from nephritis
People from Waukesha, Wisconsin
People from Stewartville, Minnesota
People from Oak Park, Illinois
People from Lake Bluff, Illinois
People from Spring Valley, Minnesota
People from North Branch, Minnesota
Retail company founders
Sears Holdings people
19th-century American businesspeople