Richard Musani (born June 15, 1985) is a

Uganda }), is a landlocked country in East Africa East Africa, Eastern Africa, or East of Africa, is the eastern subregion of the African continent. In the United Nations Statistics Division scheme of geographic regions, 10-11-(16*) territor ...

SME SME may refer to: Economics * Small and medium-sized enterprises * Socialist market economy, an economic system of China Organizations Music * SME Limited, UK audio turntable manufacturer * Sony Music Entertainment, US * Spontaneous Music Ensembl ...

consultant A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

, automotive expert and business columnist. He is the head of marketing for Movit Products Ltd, a

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye lin ...

company, and former

branch manager A branch manager is an executive who oversees a division or office of a large business or organization, operating locally or with a particular function. Their responsibility is to ensure that payments to employees are correct, their vacation pay arr ...

of Kampala Motors. He joined MPL in 2012 as the

brand manager A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

for Movit, a skin care brand, after a three-year and eight-month stint at Kampala Motors. He uses exhibits that have won MPL various trade show awards in the category of ''Best Exhibitor'' and was once the Acting President for the students’ guild of

Kyambogo University Kyambogo University (KYU) is a public university in Uganda. It is one of the eight public universities and degree-awarding institutions in the country with the motto, "Knowledge and Skills for Service." History Kyambogo University was establishe ...

. Musani was part of the team that developed the ''African SME Master Plan'' under the guidance of the

African Union Commission The Commission of the African Union acts as the executive/administrative branch or secretariat of the African Union (and is somewhat analogous to the European Commission). It consists of a number of Commissioners dealing with different areas of ...

. He also contributed to the publication of the first ''African Journal of Management (AJOM)'', an initiative of GIZ in cooperation with the

East African Community The East African Community (EAC) is an intergovernmental organisation composed of seven countries in the Great Lakes region of East Africa: the Democratic Republic of the Congo, the United Republic of Tanzania, the Republics of Kenya, Burundi, ...

(EAC).

Background

Early life and education

Richard Musani was born in Kapchorwa, a town in eastern Uganda, on 15 June 1985. A

Sabiny The Sebei are a Southern Nilotic ethnic group inhabiting eastern Uganda. They speak Kupsabiny, a Kalenjin language. The Sapiiny occupy three districts, namely Bukwo, Kween and Kapchorwa. Culture The Sebei people lead a fairly simple life styl ...

by tribe, he was born in a

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...

family. He attended Kapchorwa Modern Primary School for his upper

primary education Primary education or elementary education is typically the first stage of formal education, coming after preschool/kindergarten and before secondary school. Primary education takes place in ''primary schools'', ''elementary schools'', or first ...

where he was instrumental in the formation of debating clubs. Musani then attended St. Peter's College Tororo for his

secondary school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' secondary education, lower secondary education'' (ages 11 to 14) ...

education where he served as a voice for students, an assistant house prefect for Bernard Onyango House and also as a

furniture Furniture refers to movable objects intended to support various human activities such as seating (e.g., stools, chairs, and sofas), eating (tables), storing items, eating and/or working with an item, and sleeping (e.g., beds and hammocks). Fu ...

prefect Prefect (from the Latin ''praefectus'', substantive adjectival form of ''praeficere'': "put in front", meaning in charge) is a magisterial title of varying definition, but essentially refers to the leader of an administrative area. A prefect's ...

. He also served as the

chairperson The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

of the Prefects’ Council for Tororo District. Musani further went to

for his

bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...

where he was voted Guild Representative Councilor for the '' Faculty of Vocational Studies'', appointed Guild Minister for ''Information, Mobilization, Communication and Transport'' and also named as acting president for the students’ guild. Subsequently, he joined

Makerere University Makerere University, Kampala (; Mak) is Uganda's largest and oldest institution of higher learning, first established as a technical school in 1922. It became an independent national university in 1970. Today, Makerere University is composed of ni ...

for his

master's degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.

and CIM for a postgraduate diploma. Musani holds a Masters in

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

(2011) from Makerere University and a Chartered Postgraduate Diploma in

(2013) from CIM.

Career

Musani started his career as a marketing executive at Riley Media prior to his appointment as the

of Kampala Motors in August 2010, where he handled a dealership for

Subaru ( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first ...

and Mahindra brands of

automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...

s, at the time generating US $4 million in annual

sales turnover In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue ...

. In October 2012, he was appointed

for Movit at MPL. In March 2013, he was promoted to the position of Marketing Manager and in January 2016 was further promoted to the head of marketing role. Musani has overseen the management and development of the new products ''Radiant'', a

hair care Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physic ...

brand and ''Skin Guard'', a

skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

brand among other

brands at MPL. He has steered the growth of the personal care company in export markets. His

cross-functional team A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human ...

has at least 120 staff who provide collateral support for all markets in the

COMESA The Common Market for Eastern and Southern Africa (COMESA) is a regional economic community in Africa with twenty-one member states stretching from Tunisia to Eswatini. COMESA was formed in December 1994, replacing a Preferential Trade Area whic ...

regional trade bloc. In October 2015, Musani was part of the team that developed the ''African SME Master Plan'' under the guidance of the

. In the first quarter of 2016, Musani contributed to the publication of the first ''African Journal of Management (AJOM)'', an initiative of GIZ in cooperation with the

(EAC). Musani is also the principal consultant fo
Rimusan Limited

Op-eds & interviews

Op-eds

* * * * * *

Interviews

References

External links

* * {{DEFAULTSORT:Musani, Richard 1985 births Living people Corporate executives People from Kapchorwa District Makerere University alumni Academic staff of Makerere University Kyambogo University alumni Ugandan Christians