Harry Richard Black (October 10, 1921 – March 30, 2014) was an American

commercial artist Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of prom ...

, illustrator, and portraitist. Black created the original

Mr. Clean Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge. The all-purpose cleaner was originally formulated by Linwo ...

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

for

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

's household cleaner during the 1950s.

Biography

Early life and education

Richard Black was born on October 10, 1921, in

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...

. He enrolled at Syracuse University, but left the school to enlist in the

Army Air Corps Army Air Corps may refer to the following army aviation corps: * Army Air Corps (United Kingdom), the army aviation element of the British Army * Philippine Army Air Corps (1935–1941) * United States Army Air Corps (1926–1942), or its p ...

during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...

. He moved to Ohio after the war and opened an art studio in

Dayton Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater Da ...

. He also taught art at both the

University of Dayton The University of Dayton (UD) is a private, Catholic research university in Dayton, Ohio. Founded in 1850 by the Society of Mary, it is one of three Marianist universities in the nation and the second-largest private university in Ohio. The univ ...

and

Sinclair Community College Sinclair Community College is a public community college in Dayton, Ohio. History Sinclair Community College is named for David A. Sinclair, a Scottish immigrant and secretary of the Dayton YMCA (1874–1902), who founded the adult training schoo ...

on a part-time basis for years.

Career

Black, who spent much of his career as a commercial artist, worked on projects for a number of companies, ranging from

Frigidaire Frigidaire Appliance Company is the American consumer and commercial home appliances brand subsidiary of multinational company Electrolux. Frigidaire was founded as the Guardian Frigerator Company in Fort Wayne, Indiana, and developed the first s ...

to Shell Oil. However, Black is best known for creating the widely recognized

commercial

contacted Black during the 1950s. He was tasked by P&G with creating a new mascot for a forthcoming household cleaning product, to be called Mr. Clean. Executives at Procter & Gamble described the new cleaner as being "like

magic Magic or Magick most commonly refers to: * Magic (supernatural), beliefs and actions employed to influence supernatural beings and forces * Ceremonial magic, encompasses a wide variety of rituals of magic * Magical thinking, the belief that unrela ...

" and envisioned the new product's mascot as a

genie Jinn ( ar, , ') – also romanized as djinn or anglicized as genies (with the broader meaning of spirit or demon, depending on sources) – are invisible creatures in early pre-Islamic Arabian religious systems and later in Islamic myt ...

from a bottle. Procter & Gamble wanted Black to design a bald man (or genie) with a nose ring. Black created two versions of the genie, one with a nose ring and one without the ring. Procter & Gamble decided to use Black's image without the ring as Mr. Clean. Mr. Clean products were first released to consumers in 1958. A television and radio ad campaign, utilizing Black's Mr. Clean mascot, accompanied the launch of the product line. The company still uses the Mr. Clean character in its marketing, as of 2014.

Artist and painter

In addition to his commercial work, Black was also a

landscape artist Landscape painting, also known as landscape art, is the depiction of natural scenery such as mountains, valleys, trees, rivers, and forests, especially where the main subject is a wide view—with its elements arranged into a coherent composi ...

and a

portrait painter Portrait Painting is a genre in painting, where the intent is to represent a specific human subject. The term 'portrait painting' can also describe the actual painted portrait. Portraitists may create their work by commission, for public and pr ...

. In 1956, one of his landscape paintings, complete with depictions of animals, was published in ''

The Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely ...

''. An official from the

United States Department of the Interior The United States Department of the Interior (DOI) is one of the executive departments of the U.S. federal government headquartered at the Main Interior Building, located at 1849 C Street NW in Washington, D.C. It is responsible for the ma ...

liked the painting. The Interior Department soon contacted Black and asked him to illustrate a character to promote

wildfire prevention A wildfire, forest fire, bushfire, wildland fire or rural fire is an unplanned, uncontrolled and unpredictable fire in an area of combustible vegetation. Depending on the type of vegetation present, a wildfire may be more specifically identif ...

Smokey Bear Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United St ...

. Black kept a life-sized Smokey The Bear statue on his front lawn at his home in Kettering.

Death

Black died at his home in Kettering, Ohio, on March 30, 2014, at the age of 92. A member of the Fairmont Presbyterian Church, he was survived by his three sons, Richard, Christopher and Timothy, and seven grandchildren. His wife, Virginia Black, died in 2003.

References