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Richard Alf (January 26, 1952 – January 4, 2012) was an American businessman and former
comic book store The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * four major comic distributors: ** Luna ...
owner who co-founded the San Diego Comic-Con International and served as its chairman beginning in 1970.


Biography


Personal life

Alf was born to artist Martha Alf and Edward F. Alf Jr., a psychology professor at San Diego State University from 1963 until 1988. Alf was known for his height, as he stood 6-foot-6. He attended Kearny High School in San Diego. Alf studied music at the University of California, San Diego.


San Diego Comic-Con

In 1970, Alf teamed with a group of other comic enthusiasts, including Shel Dorf,
Mike Towry Mike Towry is an American co-founder of San Diego Comic-Con International San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name ...
, and
Ken Krueger Ken Krueger (October 7, 1926 – November 21, 2009) was an American publisher and retailer. Krueger co-founded and organized the first San Diego Comic-Con International convention, then called "San Diego's Golden State Comic-Con," in 1970. Krueger ...
, to establish the first Comic-Con annual convention, then known as the San Diego's Golden State Comic-Con. Shel Dorf, who was 35 years old at the time, had conceived the idea for a comic convention, but lacked money and transportation to create the event. Alf, a then 17-year-old senior at Kearny High School, provided Dorf with both the money and transport, in the form of Alf's 1954 Volkswagen Beetle. Alf donated several thousand dollars to fund the convention for its first three years. He would be paid back after the convention. The first convention, known San Diego's Golden State Comic-Con, which was held at the
U.S. Grant Hotel The 'U.S. Grant Hotel'' is a historic and one of the oldest hotels in downtown San Diego, California operating under a franchise of Marriott International as part of theiLuxury Collectionbrand. It is listed on the National Register of Historic Plac ...
in downtown San Diego in 1970, was co-chaired by Alf. Alf became the chairman of the convention in 1971, while he was a music student at the University of California, San Diego. He used his ties to the university to move the convention to campus in 1971, offering discounted dorm rooms as housing for attendees. The dorm idea proved less than successful, as the university placed attendees on the same floors as quiet study groups, such as the Montessori. In 1972, Alf and Mike Towry co-chaired the third annual Comic-Con at the El Cortez in San Diego. The convention, now known as San Diego Comic-Con International, is now an internationally known, four-day annual event held at the San Diego Convention Center. From its small beginnings, Comic-Con now attracts more than 125,000 attendees, with contributions from major celebrities and
film studio A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...
s. Alf largely gave up his unpaid, volunteer positions at Comic-Con later in the 1970s. During the mid-1970s, he opened his own
comic book store The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * four major comic distributors: ** Luna ...
, called ''Comic Kingdom'', in the University Heights (now Hillcrest) community of San Diego. He sold the comic business in the late 1970s and pursued careers in commodity trading and outdoor advertising. In 2009, Comic-Con honored Alf, Dorf, Krueger, Towry and other co-founders of the convention. In November 2009, Dorf died in San Diego and Krueger died in upstate New York in the same month. Alf contributed to a special project by San Diego State University's library to document the early years and founders of Comic-Con with primary sources. Alf was diagnosed with pancreatic cancer in December 2011 after collapsing at his home in
Serra Mesa, San Diego Serra Mesa is a community in San Diego, California, roughly between Interstate 805 and Interstate 15, north of Friars Road and south of Aero Drive. It is named for Junípero Serra, a Majorcan (Spain) Franciscan friar who founded the Mission S ...
. He spent a short time at La Jolla Nursing and Rehabilitation Center before being transferred to the home of his friend, Earl Bookhammer, in Ramona, California. He died at Bookhammer's home in Ramona on January 5, 2012, at the age of 59.


References

{{DEFAULTSORT:Alf, Richard 1953 births 2012 deaths Comics retailers Businesspeople from San Diego Deaths from cancer in California Deaths from pancreatic cancer Inkpot Award winners 20th-century American businesspeople Kearny High School (California) alumni