Richard Alf (January 26, 1952 – January 4, 2012) was an American businessman and former
comic book store
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:
* four major comic distributors:
** Luna ...
owner who co-founded the
San Diego Comic-Con International and served as its chairman beginning in 1970.
Biography
Personal life
Alf was born to artist
Martha Alf and Edward F. Alf Jr., a
psychology
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...
professor at
San Diego State University
San Diego State University (SDSU) is a public research university in San Diego, California. Founded in 1897 as San Diego Normal School, it is the third-oldest university and southernmost in the 23-member California State University (CSU) syste ...
from 1963 until 1988. Alf was known for his height, as he stood 6-foot-6. He attended
Kearny High School in
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
. Alf studied music at the
University of California, San Diego
The University of California, San Diego (UC San Diego or colloquially, UCSD) is a public university, public Land-grant university, land-grant research university in San Diego, California. Established in 1960 near the pre-existing Scripps Insti ...
.
San Diego Comic-Con
In 1970, Alf teamed with a group of other comic enthusiasts, including
Shel Dorf,
Mike Towry, and
Ken Krueger, to establish the first Comic-Con annual convention, then known as the San Diego's Golden State Comic-Con.
Shel Dorf, who was 35 years old at the time, had conceived the idea for a comic convention, but lacked money and transportation to create the event. Alf, a then 17-year-old senior at Kearny High School, provided Dorf with both the money and transport, in the form of Alf's 1954
Volkswagen Beetle
The Volkswagen Beetle—officially the Volkswagen Type 1, informally in German (meaning "beetle"), in parts of the English-speaking world the Bug, and known by many other nicknames in other languages—is a two-door, rear-engine economy car, ...
. Alf donated several thousand dollars to fund the convention for its first three years. He would be paid back after the convention.
The first convention, known San Diego's Golden State Comic-Con, which was held at the
U.S. Grant Hotel
The 'U.S. Grant Hotel'' is a historic and one of the oldest hotels in downtown San Diego, California operating under a franchise of Marriott International as part of theiLuxury Collectionbrand. It is listed on the National Register of Historic Plac ...
in downtown San Diego in 1970, was co-chaired by Alf. Alf became the chairman of the convention in 1971, while he was a music student at the University of California, San Diego. He used his ties to the university to move the convention to campus in 1971, offering discounted
dorm rooms as housing for attendees. The dorm idea proved less than successful, as the university placed attendees on the same floors as quiet study groups, such as the
Montessori
The Montessori method of education involves children's natural interests and activities rather than formal teaching methods. A Montessori classroom places an emphasis on hands-on learning and developing real-world skills. It emphasizes indepen ...
. In 1972, Alf and Mike Towry co-chaired the third annual Comic-Con at the El Cortez in San Diego.
The convention, now known as San Diego Comic-Con International, is now an internationally known, four-day annual event held at the
San Diego Convention Center
The San Diego Convention Center is the primary convention center in San Diego, California. It is located in the Marina district of downtown San Diego near the Gaslamp Quarter, at 111 West Harbor Drive. The center is managed by the San Diego Co ...
. From its small beginnings, Comic-Con now attracts more than 125,000 attendees, with contributions from major celebrities and
film studio
A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...
s.
Alf largely gave up his unpaid, volunteer positions at Comic-Con later in the 1970s. During the mid-1970s, he opened his own
comic book store
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:
* four major comic distributors:
** Luna ...
, called ''Comic Kingdom'', in the University Heights (now Hillcrest) community of San Diego. He sold the comic business in the late 1970s and pursued careers in
commodity trading
A commodity market is a market that trades in the primary economic sector rather than manufactured products, such as cocoa, fruit and sugar. Hard commodities are mined, such as gold and oil. Futures contracts are the oldest way of investin ...
and
outdoor advertising.
In 2009, Comic-Con honored Alf, Dorf, Krueger, Towry and other co-founders of the convention. In November 2009, Dorf died in San Diego and Krueger died in
upstate New York
Upstate New York is a geographic region consisting of the area of New York State that lies north and northwest of the New York City metropolitan area. Although the precise boundary is debated, Upstate New York excludes New York City and Long ...
in the same month.
Alf contributed to a special project by San Diego State University's library to document the early years and founders of Comic-Con with primary sources.
Alf was diagnosed with pancreatic cancer in December 2011 after collapsing at his home in
Serra Mesa, San Diego
Serra Mesa is a community in San Diego, California, roughly between Interstate 805 and Interstate 15, north of Friars Road and south of Aero Drive. It is named for Junípero Serra, a Majorcan (Spain) Franciscan friar who founded the Mission S ...
. He spent a short time at La Jolla Nursing and Rehabilitation Center before being transferred to the home of his friend, Earl Bookhammer, in
Ramona, California. He died at Bookhammer's home in Ramona on January 5, 2012, at the age of 59.
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References
{{DEFAULTSORT:Alf, Richard
1953 births
2012 deaths
Comics retailers
Businesspeople from San Diego
Deaths from cancer in California
Deaths from pancreatic cancer
Inkpot Award winners
20th-century American businesspeople
Kearny High School (California) alumni