Rewe (stylized as REWE; ) is a
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
chain in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
and the main brand of
Rewe Group
The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The mos ...
headquartered in
Cologne
Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 m ...
. The name originated from an abbreviation of the original name "
Revisionsverband der
Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives). With about 3,300 stores, Rewe is the second largest food retailer in Germany behind
Edeka
The Edeka Group is the largest German supermarket corporation , holding a market share of 20.3%. Founded in 1907, it consists today of several co-operatives of independent supermarkets all operating under the umbrella organisation ''Edeka Zen ...
.
In 2011, the company started a delivery service with a test run in Frankfurt am Main, which was gradually expanded to locations throughout Germany. With this approach, Rewe was a pioneer in online grocery delivery within Germany. As of 2015, they have publicised plans for investing more heavily in their online presence.
Their own
store brand
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
products are branded "" (Discounter-price), "" ("Normal" price), "" (High price, special items), "''REWE Bio''" (Organic), "''REWE Bio + vegan''" (Organic and vegan), "''REWE Regional''" and "''REWE to go''".
The Bundesliga club
1. FC Köln is sponsored by Rewe on their jerseys until the end of the 2020–21 season.
References
External links
*
Supermarkets of Germany
english brands
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