Revel Systems is an iPad-based

point of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

system co-founded by Lisa Falzone and Christopher Ciabarra. It is now majority owned by private equity firm Welsh, Carson, Anderson & Stowe.

History

Revel Systems was founded in 2010 in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

. In May 2011, Revel received $3.7 million in funding from DCM. In 2015 the company announced an investment of approximately $13.5 Million from ROTH Capital Partners, bringing Revel's Series C round to approximately $110 Million. This infusion from ROTH was Revel's C-3 investment round, a follow-up to the Series C-1 round led by Welsh, Carson, Anderson & Stowe (WCAS) in November 2014 and Series C-2 round led by Intuit Inc. in December 2014. The two founders Lisa Falzone and Chris Ciabarra took Revel to a 500 million dollar evaluation before exiting. In 2015, the company announced a strategic partnership with Apple Computers as a member of the Apple Enterprise Mobility Program and in 2014 Revel announced a partnership with Intuit to create Quickbooks Point of Sale Powered by Revel Systems and in Sept 2016 Revel announced a partnership with Shell Global The company integrates with third party vendors, and has an open

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

, allowing others to customize the POS system. Revel released Atlas V2 for the iPad POS in February 2012. The Revel Systems headquarters is located in

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. Additional offices are located in

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

and

Vilnius, Lithuania Vilnius ( , ; see also #Etymology and other names, other names) is the capital and List of cities in Lithuania#Cities, largest city of Lithuania, with a population of 592,389 (according to the state register) or 625,107 (according to the munic ...

. European sales are handled by office in London. Revel's iPad point of sale software focuses on security in order to be a properly licensed system. Revel was the first iPad POS to implement

EMV EMV is a payment method based on a technical standard for smart payment cards and for payment terminals and automated teller machines which can accept them. EMV stands for " Europay, Mastercard, and Visa", the three companies that created th ...

—or "

Chip and Pin Chromatin immunoprecipitation (ChIP) is a type of immunoprecipitation experimental technique used to investigate the interaction between proteins and DNA in the cell. It aims to determine whether specific proteins are associated with specific geno ...

"—Processing in the United States, in January 2013. Some of Revel's clients include the following (or franchisees of the following): Shell, Smoothie King, Tully's Coffee,

Little Caesars Pizza Little is a synonym for small size and may refer to: Arts and entertainment * ''Little'' (album), 1990 debut album of Vic Chesnutt * ''Little'' (film), 2019 American comedy film *The Littles, a series of children's novels by American author John P ...

Legends Hospitality Legends is a food, beverage, merchandise, retail, and stadium operations corporation serving entertainment venues and companies. Formed in 2008, Legends is a joint venture of Yankee Global Enterprises and Jerry Jones of the Dallas Cowboys. On Oct ...

Rocky Mountain Chocolate Factory Rocky Mountain Chocolate Factory is an international franchiser, confectionery manufacturer and retail operator in the United States, with outlets in South Korea, Panama, the Philippines, and the United Arab Emirates. The company is based in the ...

, Popeye's Louisiana Kitchen, Illy Coffee, Dairy Queen, Forever Yogurt, and Twistee Treat, among others. Revel has partnered with retail giants

Belkin Belkin is an American consumer electronics and networking company headquartered in El Segundo, California. It produces mobile and computer connectivity devices and peripherals for consumer and commercial use. These include wireless chargers, pow ...

and Goodwill. In February 2017 it was announced that Falzone had been replaced as CEO after taking the company to half a billion dollars in evaluation. Lisa Falzone and CTO Chris Ciabarra were removed by majority share holder, investment firm Welsh, Carson, Anderson & Stowe, which now has a majority stake in the company. New CEO Greg Dukat was appointed.

POS systems

Revel Systems'

Point of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

system operates on the

Apple iPad An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

. The backend can be managed via mobile device or via

Web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...

. Associated hardware includes: receipt printer, cash drawer, and card swipe. Revel also announced the Revel Ethernet Connect cable in 2015 that allows for a hardwired Ethernet connection to iPads running Revel software. Revel has several POS systems for the culinary industry such as Kitchen Display System, Drive-through POS, Food Truck POS, and Restaurant POS. Other retail POS systems include Grocery POS, Retail POS, and Quick Service POS. Revel also have systems for large venues including Stadium POS and Events POS. Revel Systems offers a range of preconfigured hardware to complement its point of sale system. The

acts as a business's main POS terminal, or register. Transactions, orders, and various other functions take place on the iPad POS. The

iPad Mini The iPad Mini (branded and marketed as iPad mini) is a line of mini tablet computers designed, developed, and marketed by Apple Inc. It is a sub-series of the iPad line of tablets, with screen sizes of 7.9 inches and 8.3 inches. The first-g ...

is used as a POS terminal for customer-facing kiosks and table-side ordering. The Apple

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...

serves as a line-buster, or as a customer-facing display. These terminals work with

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Printers, wireless routers, access points,

cash drawer A cash register, sometimes called a till or automated money handling system, is a mechanical or electronic device for registering and calculating transactions at a point of sale. It is usually attached to a drawer for storing cash and other v ...

s, card swipes, and

barcode scanner A barcode reader is an optical scanner that can read printed barcodes, decode the data contained in the barcode to a computer. Like a flatbed scanner, it consists of a light source, a lens and a light sensor for translating optical impulses into e ...

s to meet a merchant's needs. Revel allows for a customizable point of sale solution and integrates with a variety of third party providers. Providers for payment include FirstData, Mercury Payments,

LevelUp LevelUp is an American mobile ordering and mobile payments platform created by Boston, Massachusetts–based start-up SCVNGR. On July 25, 2018, it was announced that LevelUp would be acquired for US$390 million by Grubhub, an online food deliv ...

Adyen Adyen is a Dutch payment company with status of an acquiring bank that allows businesses to accept e-commerce, mobile, and point-of-sale payments. It is listed on the stock exchange Euronext. Adyen offers merchants online services for merchan ...

and

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

. Reporting is provided by companies including Avero, CTUIT, and RTI Connect. Revel's gift card providers include Givex, Mercury, PlasticPrinters, Synergy, and Valutec. The loyalty and reward program is provided by companies including LevelUp, Punchh, LoyalTree, and Synergy. Revel systems include

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

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integration with online ordering options provided by companies including Zuppler, and

Shopify Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. The Shopify platform offers online ret ...

. Revel's

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is provided by Singlehop and

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Recognition

Revel Systems was included first on the list of Business News Daily's "Best iPad POS Systems." In 2013, Revel Systems was chosen as the Best Retail app in the Business at the Tabby Awards and CEO Lisa Falzone was recognized in Tech Cocktail as one of "15 Female Entrepreneurs You Should Know About (But Probably Don't)." In 2015 Lisa Falzone was named on the Fortune 40 Under 40 list and the Forbes list of Eight Rising Stars.

References

{{Reflist Technology companies of the United States Companies based in Atlanta Point of sale companies Mobile technology Retail point of sale systems Cloud computing providers Business software 2010 establishments in California

History

POS systems

Recognition

See also

References