Rev is a 7%
ABV
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...
-based
cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imi ...
beverage (
alcopop), infused with
guarana
Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and c ...
. Malt beverage versions are also available in cans instead of plastic bottles. Rev was originally manufactured by FBM Distilleries in
Brampton, Ontario, Canada
Brampton ( or ) is a city in the Canadian province of Ontario. Brampton is a city in the Greater Toronto Area (GTA) and is a lower-tier municipality within Peel Region. The city has a population of 656,480 as of the 2021 Census, making it the ...
, but is currently also marketed as a malt-based beverage by the Geloso Group
and distributed exclusively within Canada under license from
Bacardi
Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 an ...
. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple"). The Mulberry flavour is sold only in Quebec, with all over flavours being available in all other provinces.
The vodka based flavours, which are not produced by the Geloso Group, are available in red and blue (original) flavours. inRev Low, a purple, low calorie flavour of the drink, Rev Factor, as well as green and yellow flavours have been discontinued. The drink is sold in packs of four bottles, single or
bottles, and cans.
Rev was introduced in April, 2000, as a beverage marketed towards
rave and
nightclub
A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music.
Nightclubs gener ...
culture.
Rev-Bomb
Rev when combined with
Jägermeister
( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...
makes a drink called a "Rev-Bomb", a variation of a
Jägerbomb
The Jägerbomb is a bomb mixed drink made by dropping a shot of Jägermeister into an energy drink, typically Red Bull. Sometimes, this drink is incorrectly identified as a traditional "shot".
A Jägerbomb is typically served with a can of ...
. This drink is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a
shot glass
A shot glass is a glass originally designed to hold or measure spirits or liquor, which is either imbibed straight from the glass ("a shot") or poured into a cocktail ("a drink"). An alcoholic beverage served in a shot glass and typically cons ...
filled with liquor into another drink.
In popular culture
Canadian
indie rock
Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produc ...
band
Alvvays
Alvvays (pronounced "always") is a Canadian indie pop band formed in 2011, originating from Charlottetown, Prince Edward Island, and currently based in Toronto, Ontario. It consists of Molly Rankin (vocals and guitar), Kerri MacLellan (keyboa ...
titled their third studio album, ''
Blue Rev
''Blue Rev'' is the third studio album by Canadian indie pop band Alvvays, released on October 7, 2022, via Polyvinyl, Transgressive, and Celsius Girls.
Background
Alvvays' second album, ''Antisocialites'' was released in 2017. Afterwards, the ...
'' (2022), after the drink.
See also
*
Alcoholic beverage
*
Alcoholism
Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomi ...
*
Comparison of alcopops
*
Hangover
A hangover is the experience of various unpleasant physiological and psychological effects usually following the consumption of alcohol, such as wine, beer, and liquor. Hangovers can last for several hours or for more than 24 hours. Typical sympto ...
*
Legal drinking age
The legal drinking age is the minimum age at which a person can legally consume alcoholic beverages. The minimum age alcohol can be legally consumed can be different from the age when it can be purchased in some countries. These laws vary between ...
*
Wine cooler
A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar.
Traditionally home-made, wine coolers have been bottled and sold by commercial distributors since the early 198 ...
References
{{reflist, 2
Products introduced in 2000
Alcopops
Canadian alcoholic drinks