Reuben Klamer (June 20, 1922 – September 14, 2021) was an American designer, developer, inventor, entrepreneur, and sales and marketing executive, best known for creating and designing the modern version of classic

Milton Bradley Milton Bradley (November 8, 1836 – May 30, 1911) was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with his eponymous enterprise, which was purchased by Hasbro in 1984, and ...

(now

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

)

board game Board games are tabletop games that typically use . These pieces are moved or placed on a pre-marked board (playing surface) and often include elements of table, card, role-playing, and miniatures games as well. Many board games feature a comp ...

The Game of Life ''The Game of Life'', also known simply as ''Life'', is a board game Board games are tabletop games that typically use . These pieces are moved or placed on a pre-marked board (playing surface) and often include elements of table, card, rol ...

''. The Game of Life was marketed in 59 countries and translated in 26 languages. It is estimated that 70 million copies have been sold, and it is the second most popular board game only to ''

Monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...

.'' Although best known for his work in the toy and gaming industries, Klamer held credits in numerous diverse industries including textiles, plastics, aviation, publishing, music television and film.

Early life

Klamer was born in 1922 in

Canton, Ohio Canton () is a city in and the county seat of Stark County, Ohio. It is located approximately south of Cleveland and south of Akron in Northeast Ohio. The city lies on the edge of Ohio's extensive Amish country, particularly in Holmes and ...

, to Romanian Jewish emigrants Joseph Klamer and Rachel Levenson. He studied

ancient Ancient history is a time period from the History of writing, beginning of writing and recorded human history to as far as late antiquity. The span of recorded history is roughly 5,000 years, beginning with the Sumerian language, Sumerian c ...

and

modern history The term modern period or modern era (sometimes also called modern history or modern times) is the period of history that succeeds the Middle Ages (which ended approximately 1500 AD). This terminology is a historical periodization that is applie ...

George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...

Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...

and earned a

Bachelor of Science A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University of ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

from

Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...

. He completed postgraduate work in

engineering Engineering is the use of scientific method, scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad rang ...

at the

University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...

. He enlisted in the

U.S. Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage o ...

midshipman A midshipman is an officer of the lowest rank, in the Royal Navy, United States Navy, and many Commonwealth navies. Commonwealth countries which use the rank include Canada (Naval Cadet), Australia, Bangladesh, Namibia, New Zealand, South Afr ...

school at

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

in 1943 and served in the South Pacific.

Early career

Post WWII, he worked as a marketing developer for an air cargo company, designing his first invention for air freight travel before starting his own

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, ''The Klamer Company''

Toys and gaming industry

Klamer's career started with the

Ideal Toy Company Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy ...

in 1949. He created the

Art Linkletter Arthur Gordon Linkletter (born Gordon Arthur Kelly or Arthur Gordon Kelly; sources differ; July 17, 1912 – May 26, 2010) was a Canadian-born American radio and television personality. He was the host of ''House Party'', which ran on CBS radio a ...

Spin-A-Hoop (to compete with the

Wham-O Wham-O Inc. is an American toy company based in Carson, California, United States. It is known for creating and marketing many popular toys for nearly 70 years, including the Hula hoop, Frisbee, Slip 'N Slide, Super Ball, Trac-Ball, Silly Stri ...

hula hoop A hula hoop is a toy hoop that is twirled around the waist, limbs or neck. It can also be wheeled along the ground like a wheel, with careful execution. They have been used by children and adults since at least 500 BC. The modern hula hoop ...

), Gaylord the Walking Dog, and Busy Blocks. He also created the

Fisher-Price Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depressio ...

Preschool Trainer Skates.

Television

Klamer was approached by the producers of ''

The Man From U.N.C.L.E. ''The Man from U.N.C.L.E.'' is an American spy fiction television series produced by MGM Television, Metro-Goldwyn-Mayer Television and first broadcast on NBC. The series follows secret agents, played by Robert Vaughn and David McCallum, who wo ...

'' to design a special weapon for the show's secret agents. He produced a toy version for Ideal. Impressed with Klamer's work, and under pressure from network executives to make his show more "action packed," ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...

'' producer

Gene Roddenberry Eugene Wesley Roddenberry Sr. (August 19, 1921 – October 24, 1991) was an American television screenwriter, producer, and creator of ''Star Trek: The Original Series'', its sequel spin-off series ''Star Trek: The Animated Series,'' and ''Sta ...

enlisted Klamer to design "a really big gun." He built the phaser rifle used in the episode "

Where No Man Has Gone Before "Where No Man Has Gone Before" is the third episode of the first season of the American science fiction television series, ''Star Trek''. Written by Samuel A. Peeples and directed by James Goldstone, it first aired on September 22, 1966. In t ...

." He created the ''

Pink Panther ''The Pink Panther'' is an American media franchise primarily focusing on a series of comedy-mystery films featuring an inept French police detective, Inspector Jacques Clouseau. The franchise began with the release of the classic film ''The Pink ...

'' Travelling Show Car, build on an oldsmobile chassis for the ''

'' Cartoon Series

The Game of Life

In June 1959, Klamer pitched an art center concept to

that featured their crayons and finger paints. The company declined, but Milton Bradley president James Shea, Sr. asked Klamer to develop a game in celebration of the hundredth anniversary of

Milton Bradley Company Milton Bradley Company or simply Milton Bradley (MB) was an American board game manufacturer established by Milton Bradley in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the ...

. After months of development, Klamer unveiled ''The Game of Life'' at the 1960 American International Toy Fair in the Milton Bradley showroom. Spurred by the endorsement of TV personality Art Linkletter, the game went on to sell more than fifty million copies.

Death

Klamer died on September 14, 2021, at the age of 99.Reuben Klamer, Creator of The Game of Life, Dies at 99
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Awards and honors

References

External links

{{DEFAULTSORT:Klamer, Reuben 1922 births 2021 deaths 20th-century American inventors People from Canton, Ohio American people of Romanian-Jewish descent category:Jewish American inventors University of Michigan College of Engineering alumni Columbian College of Arts and Sciences alumni Ohio State University Fisher College of Business alumni George Washington University alumni United States Navy personnel of World War II