Reto Salimbeni
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Reto Salimbeni (born July 28, 1958) is a
filmmaker Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, castin ...
and
director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''Di ...
known for his features and
commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
. His films include ''
Urban Safari ''Urban Safari'' is a 1996 Swiss comedy film directed by Reto Salimbeni and starring David Naughton David Walsh Naughton (born February 13, 1951) is an American actor and singer known for his starring roles in the horror film '' An American Wer ...
'', ''The Day I Was My Father'' and ''
One Way One-way or one way may refer to: * One-way traffic, a street either facilitating only one-way traffic, or designed to direct vehicles to move in one direction *One-way travel, a trip that does not return to its origin Music *One Way (American ba ...
''.


Life

Salimbeni grew up in Zurich, Switzerland and
Bologna Bologna (, , ; egl, label= Emilian, Bulåggna ; lat, Bononia) is the capital and largest city of the Emilia-Romagna region in Northern Italy. It is the seventh most populous city in Italy with about 400,000 inhabitants and 150 different nat ...
, Italy. He enjoyed watching films from early on. He graduated from the Business School of Zurich in 1979 and immediately pursued a career in film. In 2001, Salimbeni created Manifesto Films with its main office in Vancouver and Zurich.


Commercials

Salimbeni started in the industry production managing on several commercial and television productions. By the age of 24 he produced the feature film ''Ready to Murder'' by Lesly Darbon for Swiss Television. The same year Salimbeni directed a no-budget music video for local top-act Trampolin. The video gained top airplay status during that year and the exposure opened doors for Salimbeni into the commercial arena. Directing over 700 commercials, he built his reputation for "visual storytelling with a human twist" (SHOOT magazine). His work has included spots for brands such as Nike, IKEA, VW, MTV, Chevron, McDonald's, Panasonic, UEFA and Pepsi. He has won over 80 international awards for his commercials – among them the New York Festival, the IAFF Cannes, the Art Directors Club N.Y. and the Art Directors Club Europe. His campaign for MTV "Headbanger" was nominated for the Grand Prix at the New York TV & Film Awards. In 2007 Salimbeni directed the music video "Try again" for the British rockband Keane, starring
Til Schweiger Tilman Valentin Schweiger (; born 19 December 1963) is a German actor, voice actor and filmmaker. He runs his own production company, Barefoot Films, in Berlin. Early life Schweiger was born in Freiburg, West Germany, to two teachers. He grew ...
and
Nora Tschirner Nora Marie Tschirner (born 12 June 1981) is a German film actress, musician and former television and radio presenter. Early life Nora Tschirner was born in East Berlin (then East Germany) to the documentary film director and the radio journa ...
. During the 1990s, already an established director in Europe, he expanded into the US market, directing nationwide campaigns for prominent agencies including J. Walter Thompson and Foote, Cone & Belding in San Francisco. In October 2010, Salimbeni signed to New York-based production company COLLECTIVE for commercial representation. Between 2010 and 2015 Reto Salimbeni won the prestigious "Spot of the year" Award four times and the "Audience Award" three times for his work for UPC, Swiss Fruits, Shell and
Lidl Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...
.


Features


Urban Safari

As writer and director, Salimbeni shot this independent comedy in 1995 starring
Barry Pepper Barry Robert Pepper (born April 4, 1970) is a Canadian actor. He played Private Daniel Jackson in ''Saving Private Ryan'' (1998), Corrections Officer Dean Stanton in '' The Green Mile'' (1999), Roger Maris in '' 61*'' (2001), Joseph L. Galloway ...
,
Linda Kash Linda Kash (born 17 January 1961) is a Canadian actress. Career An alumna of Second City, she played Trudy Weissman in the 1998 Jean Smart sitcom ''Style & Substance''. She has also played various roles in popular television series, such as '' ...
and
David Naughton David Walsh Naughton (born February 13, 1951) is an American actor and singer known for his starring roles in the horror film '' An American Werewolf in London'' (1981) and the Disney comedy '' Midnight Madness'' (1980), as well as for a long-run ...
. The film was picked up for distribution by
Universal International Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
and sold to over 80 territories, opening theatrically in the US in 1997, after a successful European run.


The Day I Was My Father / Was ist bloß mit meinen Männern los?

In 2001, Salimbeni wrote and directed this family comedy for German Studio Bavaria Films and
Pro7 ProSieben (, ''sieben'' is German for "seven"; often stylized as Pro7) is a German free-to-air television network owned by ProSiebenSat.1 Media. It was launched on 1 January 1989. It is Germany's second-largest privately owned television company ...
, starring
Christian Tramitz Christian Tramitz (born 29 July 1955) is a German actor and comedian. Early life Born in Munich, Bavaria, Tramitz is the grandson of Austrian actor Paul Hörbiger and first cousin once removed of actress Christiane Hörbiger. His parents are f ...
, Thomas Heinze and Sidonie von Krosigk. The film was nominated for "best German children movie".


One Way

In 2007, Salimbeni wrote and directed this thriller/drama starring Til Schweiger, Michael Clarke Duncan, Lauren Lee Smith and Eric Roberts that sparked a controversy by tackling the sensitive subject of rape and delving into the dark side of humanity. Co-produced and distributed by Universal International Pictures.


TV Series

In 2015, Reto Salimbeni joined as Director and Associate Producer with Brahm Wenger (Executive Producer) and many of America's leading non-profits to create ''
Mack & Moxy ''Mack & Moxy'' is a computer-animated children's television series. Each episode teaches children lifelong lessons of charity and compassion, while celebrating the joy of helping others. Created by Brahm Wenger and Alan Green, the show combines ...
'' — a children's show that introduces kids to causes such as education, saving wild animals, emergency preparedness, and autism. ''Mack & Moxy'' premiered February 20, 2016 on American Public Television and Netflix.


References


External links

*
Interview Reto Salimbeni/Til Schweiger

Interview Reto Salimbeni

Interview Reto Salimbeni

Review One Way (English)



Review One Way (German) 2

Review One Way (German) 3



Manifesto Films (Reto Salimbeni's production company)
{{DEFAULTSORT:Salimbeni, Reto 1958 births Swiss film directors Living people People from Thalwil