Re:think is an

imprint Imprint or imprinting may refer to: Entertainment * ''Imprint'' (TV series), Canadian television series * "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror'' * ''Imprint'' (film), a 2007 independent drama/thriller film ...

label of under

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. It signed several acts, including This World Fair,

The Colour ''The Colour'' is a 2003 novel by Rose Tremain, which was nominated for the Orange Broadband Prize for Fiction. It is set in New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists ...

Sarah Masen Sarah Masen is an American singer-songwriter originally from the suburbs of Detroit, Michigan. For several years she has lived in Nashville, Tennessee, with her husband, the author David Dark, and their three children. Initially signed to Cha ...

and

Switchfoot Switchfoot is an American rock band from San Diego, California. The band's members are Jon Foreman (lead vocals, guitar), Tim Foreman (bass guitar, backing vocals), Chad Butler (drums, percussion), and Jerome Fontamillas (guitar, keyboards, back ...

. Re:think is well known for supporting One Campaign as well as the

lowercase people :''See also the independent record label imprint of the same name, lowercase people records.'' lowercase people is an organization that is divided into three major divisions: The ''lp Online Magazine'', lp apparel, and the lowercase people Justice ...

Justice Fund.

History

Re:Think was founded in 1996 by music industry veteran

Charlie Peacock Charles William Ashworth (born August 10, 1956), known professionally as Charlie Peacock, is an American singer, songwriter, pianist, record producer, and author. His albums include ''Love Press Ex-Curio'', ''Arc of the Circle'' and ''No Man's L ...

, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says. With this vision in place, Peacock signed on and developed acts like

and

. However, just before the release of Switchfoot's first record, ''

The Legend of Chin ''The Legend of Chin'' is the debut studio album by the American alternative rock band Switchfoot. It was released on June 17, 1997 under independent label re:think Records, which was distributed by Sparrow Records. The album is titled after Jo ...

'', Re:Think was bought out by CCM industry magnate,

Sparrow Records Sparrow Records is a Christian music record label and a division of Universal Music Group. History Sparrow Records was founded in 1976 by Billy Ray Hearn, then artists and repertoire (A&R) director at Myrrh Records. Purchased by Thorn EMI in ...

, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says

Jon Foreman Jonathan Mark Foreman (born October 22, 1976) is an American musician, the lead singer, guitarist, main songwriter and co-founder of the alternative rock band Switchfoot. He started Switchfoot in 1996 with drummer Chad Butler and his brother Ti ...

, frontman of the band Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general."

References

External links

Official Website
American record labels Universal Music Group {{US-record-label-stub