Response Dynamics, Inc. is a privately held

Vienna, Virginia Vienna () is a town in Fairfax County, Virginia, United States. As of the 2020 U.S. census, Vienna has a population of 16,473. Significantly more people live in ZIP codes with the Vienna postal addresses (22180, 22181, and 22182), bordered approx ...

-based

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. The company boasts in-house copy editing,

art design Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of what ...

database management In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spa ...

, and a

list broker A list broker acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and physical address. Consumer Lists may includ ...

age service. Most direct mail fundraising firms cater to a particular partisan segment, and RDI is considered one of the top firms servicing

conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

causes. RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations from the

College Republican National Committee The College Republican National Committee (CRNC) is a national organization for College Republicans — college and university students who support the Republican Party of the United States. The organization is known as an active recruiting tool f ...

in 2004, appeared to be solicitations for

Republican National Committee The Republican National Committee (RNC) is a U.S. Political action committee, political committee that assists the Republican Party (United States), Republican Party of the United States. It is responsible for developing and promoting the Republi ...

or Bush-Cheney 2004, misleading many elderly contributors. The College Republicans stopped using the company due to negative media reports on these misleading solicitations, ending a more than ten-year relationship. Others who have used the company include Representative Robert K. Dornan, and Floyd Brown during the 2008 presidential race.

References

Companies based in Vienna, Virginia Direct marketing {{US-company-stub

See also

References