Reserved is a Polish

apparel Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

retailer headquartered in

Gdańsk Gdańsk ( , also ; ; csb, Gduńsk;Stefan Ramułt, ''Słownik języka pomorskiego, czyli kaszubskiego'', Kraków 1893, Gdańsk 2003, ISBN 83-87408-64-6. , Johann Georg Theodor Grässe, ''Orbis latinus oder Verzeichniss der lateinischen Benen ...

Pomerania Pomerania ( pl, Pomorze; german: Pommern; Kashubian: ''Pòmòrskô''; sv, Pommern) is a historical region on the southern shore of the Baltic Sea in Central Europe, split between Poland and Germany. The western part of Pomerania belongs to ...

, Poland. It was founded in 1999 and remains the largest company of the LPP group, which has more than 1,700 retail stores located in over 20 countries and also owns such brands as Cropp,

House A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air condi ...

, Mohito, and Sinsay. There are more than 460 Reserved retail stores around the world.

History

The LPP company was established in 1989 and the first stores under the Reserved fashion brand were opened in 1999. The founders of the company are Marek Piechocki, a

civil engineering Civil engineering is a professional engineering discipline that deals with the design, construction, and maintenance of the physical and naturally built environment, including public works such as roads, bridges, canals, dams, airports, sewage ...

graduate from the

Gdańsk University of Technology The Gdańsk University of Technology (Gdańsk Tech, former ''GUT''; pl, Politechnika Gdańska) is a technical university in the Wrzeszcz borough of Gdańsk, and one of the oldest universities in Poland. It has eight faculties and with 41 fi ...

and businessman Jerzy Lubianiec. In 2001, the company made its debut on the

Warsaw Stock Exchange The Warsaw Stock Exchange (WSE), pl, Giełda Papierów Wartościowych w Warszawie, is a stock exchange in Warsaw, Poland. It has a market capitalization of PLN 1.05 trillion (EUR 232 billion; as of December 23, 2020). The WSE is a member of th ...

. In 2014, Reserved opened their first store in Germany, in

Recklinghausen Recklinghausen (; Westphalian: ''Riäkelhusen'') is the northernmost city in the Ruhr-Area and the capital of the Recklinghausen district. It borders the rural Münsterland and is characterized by large fields and farms in the north and indus ...

. September 2016, it was announced that Reserved would be taking over the lease on the former

British Home Stores British Home Stores, commonly abbreviated to BHS and latterly legally styled BHS Ltd, was a British department store chain, primarily selling clothing and household items. In its later years, the company began to expand into furniture, electron ...

(BHS) flagship store on London's

Oxford Street Oxford Street is a major road in the City of Westminster in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe's busiest shopping street, with around half a million daily visitors, and as ...

. The store officially opened on 6 September 2017. In October 2018, Reserved opened their first store in

Almaty Almaty (; kk, Алматы; ), formerly known as Alma-Ata ( kk, Алма-Ата), is the List of most populous cities in Kazakhstan, largest city in Kazakhstan, with a population of about 2 million. It was the capital of Kazakhstan from 1929 to ...

Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a transcontinental country located mainly in Central Asia and partly in Eastern Europe. It borders Russia to the north and west, China to the east, Kyrgyzstan to the southeast, Uzbeki ...

. In December 2019, Reserved opened their first store in the

Abu Dhabi Plaza Abu Dhabi Plaza (Kazakh: Абу Даби Плаза) is a mixed-use development complex in the very center of Astana, the capital of Kazakhstan. As of 2022, the tallest tower of Abu Dhabi Plaza (Qazaqstan Tower) at is the tallest building in Ka ...

skyscraper, in

Nur-Sultan Astana, previously known as Akmolinsk, Tselinograd, Akmola, and most recently Nur-Sultan, is the capital city of Kazakhstan. The city lies on the banks of the Ishim (river), Ishim River in the north-central part of Kazakhstan, within the Akmo ...

. In 2020, the company opened its first store in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

. In 2020, Reserved was included in the ''Best Brands 2020'' ranking featuring the TOP 10 best brands in Poland compiled by

YouGov YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and sinc ...

and Inquiry. In 2022, the brand's owner announced plans of further expansion on the EU market by entering Italy, Greece and Cyprus as well as strengthening the Reserved brand in Germany and Britain.

Locations

Besides

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

, stores are located in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

Belarus Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by R ...

Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

Serbia Serbia (, ; Serbian language, Serbian: , , ), officially the Republic of Serbia (Serbian language, Serbian: , , ), is a landlocked country in Southeast Europe, Southeastern and Central Europe, situated at the crossroads of the Pannonian Bas ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...

Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Socialist Feder ...

and the

Models

The company has collaborated with a number of artists and models who participated in

advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...

s of the brand including

Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...

Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, media personality, and socialite. She is a daughter of Kris Jenner and Caitlyn Jenner, and rose to fame in the reality television show ''Keeping Up with the Kardashians.'' Je ...

Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model, actress and television personality. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers, runways, as well as fash ...

, Cara Delavigne,

Freja Beha Erichsen Freja Beha Erichsen (born 18 October 1987), also known as Freja Beha, is a Danish model. Dubbed as the "Queen of Cool", she is known for her androgynous look and for being one of the muses of the late Karl Lagerfeld. Early life and education E ...

, Magdalena Frąckowiak, Anne Vyalitsyna,

Adwoa Aboah Adwoa Caitlin Maria Aboah (born 18 May 1992) is a British fashion model. In December 2017 she appeared on the cover of British ''Vogue''. She has also been on the cover of ''American Vogue'', ''Vogue Italia'', '' Vogue Poland'', and '' i-D''. I ...

Jourdan Dunn Jourdan Sherise Dunn (born 3 August 1990) is a British model. She was discovered in Hammersmith Primark in 2006 and signed to The Squad Management in London. She began appearing on international runways in early 2007. In February 2008, she was t ...

Jon Kortajarena Jon Kortajarena Redruello (born 19 May 1985) is a Spanish fashion model and actor. He has landed advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notably H&M ...

Irina Shayk Irina Valeryevna Shaykhlislamova (russian: Ирина Валерьевна Шайхлисламова; born 6 January 1986), known professionally as Irina Shayk (; russian: Ирина Шейк), is a Russian model and television personality who ...

and

Anna Jagodzińska Anna Maria Jagodzińska (born September 12, 1987) is a Polish model. She has appeared on the covers of American, Italian, Australian, Chinese, Portuguese, and German ''Vogue (magazine), Vogue'', ''L'Officiel'', ''Revue de Modes'', and Japanese ''N ...

Suspension of business in Russia

On 4 March 2022, LPP, the owner of the brand, suspended all of its business activities on the Russian market alongside many other global companies as a response to the

2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...

. The company also suspended its business in Ukraine and moved its administration offices from

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

Lviv Lviv ( uk, Львів) is the largest city in western Ukraine, and the seventh-largest in Ukraine, with a population of . It serves as the administrative centre of Lviv Oblast and Lviv Raion, and is one of the main cultural centres of Ukraine ...

. As of 2022, Russia remained the second biggest market for the brand's

parent company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

with approximately 500 stores and a distribution centre located in Russia and together with the Ukrainian market constituted approximately 25% of the company's revenue. In July 2022 it was announced that LPP sold its stores in Russia to a company "Far East Services - FZCO" registered in the United Arab Emirates.Reserved, Cropp, House, Mohito stores in Russia acquired by UAE’s Far East Services
TASS, July 4, 2022

Gallery

File:GER Wuppertal CityArkaden 002 2016.jpg, Reserved store in

Wuppertal Wuppertal (; "''Wupper Dale''") is, with a population of approximately 355,000, the seventh-largest city in North Rhine-Westphalia as well as the 17th-largest city of Germany. It was founded in 1929 by the merger of the cities and to ...

, Germany File:Reserved, Vaňkovka, Brno.jpg, Reserved in

Brno Brno ( , ; german: Brünn ) is a city in the South Moravian Region of the Czech Republic. Located at the confluence of the Svitava and Svratka rivers, Brno has about 380,000 inhabitants, making it the second-largest city in the Czech Republic ...

, Czech Republic File:Reserved store Warsaw.jpg, Reserved store in

Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...

, Poland File:Reserved-Köln.jpg, Reserved store in

Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 m ...

, Germany File:Reserved in Tripla.jpg, Reserved store in

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...

, Finland File:Самый большой магазин Reserved в Украине (Харьков, ТРЦ Караван).jpg, Reserved store in

Kharkiv Kharkiv ( uk, wikt:Харків, Ха́рків, ), also known as Kharkov (russian: Харькoв, ), is the second-largest List of cities in Ukraine, city and List of hromadas of Ukraine, municipality in Ukraine.Białystok Białystok is the largest city in northeastern Poland and the capital of the Podlaskie Voivodeship. It is the tenth-largest city in Poland, second in terms of population density, and thirteenth in area. Białystok is located in the Białystok Up ...

, Poland

References

External links

* {{Official website, http://www.reserved.com/re/en/ Clothing companies of Poland Retail companies established in 1999 Retail companies of Poland Polish brands 1999 establishments in Poland