History
In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute. In early 2020, the company changed its name to RepTrak. A complete history of the company from Reputation Institute to The RepTrak Company is available in Charles Fombrun second edition of "Reputation: Realizing Value from the Corporate Image"Reputation Measurement Tool - RepTrak
In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.Carroll 2016. p. 914. In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually. RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance." The RepTrak measure model was peer reviewed in two academic papers: * Fombrun, Ponzi, Newburry 2015. Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation. Accepted. ''Journal of Corporate Reputation Review'' * Ponzi, Fombrun, Gardberg. 2011. RepTrak Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation. ''Journal of Corporate Reputation Review'' The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."References
External links
* {{authority control 1999 establishments in New York (state) Companies based in Boston Research institutes established in 1999 Research institutes in Massachusetts