Renuzit is an American brand of

air freshener Air fresheners are consumer products that typically emit fragrance and are used in homes or commercial interiors such as restrooms, foyers, hallways, vestibules and other smaller indoor areas, as well as larger areas such as hotel lobbies, auto d ...

s produced by

Henkel North American Consumer Goods Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...

. The Renuzit brand once included a

solvent A solvent (s) (from the Latin '' solvō'', "loosen, untie, solve") is a substance that dissolves a solute, resulting in a solution. A solvent is usually a liquid but can also be a solid, a gas, or a supercritical fluid. Water is a solvent for ...

-based spot remover and cleaner as well.

History

Renuzit cleaning fluid was originally produced by the Radbill Oil Co. of

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

in 1932, which became Renuzit Home Products Company before 1947. The company was acquired by

Drackett The Drackett Company was a leading company in the specialty chemicals business during the 20th century, responsible for such products as Windex glass cleaner, Vanish toilet bowl cleaner, Drāno drain opener, Behold furniture polish, Endust dust ...

in 1969, which had been bought by

Bristol-Myers The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...

in 1965, which in turn, merged with Squibb in 1989. In 1992,

Bristol-Myers Squibb The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...

sold Drackett to S. C. Johnson & Son, at which point, the

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...

ordered S.C. Johnson to divest itself of Renuzit and certain other products within a year, and not purchase any other company making air fresheners for 10 years. The following year, S.C. Johnson sold Renuzit to

The Dial Corporation Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...

. In 2004, Dial became a subsidiary of

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organi ...

. (based in Düsseldorf, Germany)

References

* "Clearing the Air About a Label" by Henry Gilgoff in the June 9, 1995 Newsday.

External links

Official site

{{Henkel Henkel brands Dial Corporation brands Cleaning product brands