Rent.com is an apartment

search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

and

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...

catering to

millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

. It is owned by

RentPath RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021. ...

which is in turn owned by

Redfin Redfin Corporation, based in Seattle, operates a residential real estate brokerage in 95 markets in the United States and Canada and in other markets via partner/referral agents. Its business model includes charging home sellers below-average fe ...

History

Rent.com was founded in 1999 as Viva.com. In December 2004,

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

purchased Rent.com for $415 million. On May 8, 2012,

, then known as Primedia, acquired Rent.com from eBay for approximately $415 million. In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national advertising campaign featuring comedian and actor

J. B. Smoove Jerry Angelo Brooks (born December 16, 1965), commonly known by his stage name J. B. Smoove, is an American actor, comedian and writer. After beginning his career in 1995 on ''Def Comedy Jam'', he was a writer and performer on NBC's ''Saturday Ni ...

. On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site

. On June 21, 2022, RentPath became Rent. and launched a new suite of

marketing automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitiv ...

services.

References

External links

* {{DEFAULTSORT:Rent.Com Renting American websites Companies based in Atlanta 2004 mergers and acquisitions 2012 mergers and acquisitions Privately held companies based in Georgia (U.S. state) Online marketplaces of the United States 1999 establishments in Georgia (U.S. state) Internet properties established in 1999