![Tubo de renova](https://upload.wikimedia.org/wikipedia/commons/a/a3/Tubo_de_renova.jpg)
Renova (full name: ''Renova - Fábrica de Papel do Almonda, SA'') is a
Portuguese
Portuguese may refer to:
* anything of, from, or related to the country and nation of Portugal
** Portuguese cuisine, traditional foods
** Portuguese language, a Romance language
*** Portuguese dialects, variants of the Portuguese language
** Portu ...
company that produces paper consumption goods (such as
tissues and
toilet paper
Toilet paper (sometimes called toilet tissue or bathroom tissue) is a tissue paper product primarily used to clean the anus and surrounding anal region of feces after defecation, and to clean the perineal area and external genitalia of u ...
). It is based in the city of
Torres Novas
Torres Novas () is a Portuguese municipality in the district of Santarém, in the Médio Tejo of the Centro region. The population of the municipality was approximately 36,717 (from the 2011 census), with the city of Torres Novas (seat of the mu ...
, located in
Médio Tejo
The Comunidade Intermunicipal do Médio Tejo (; English: ''Middle Tagus'') is an administrative division in Portugal. It was created in December 2008, replacing the former ''Comunidade Urbana do Médio Tejo'' created in 2004. It takes its name fro ...
, a
NUTS3
Nomenclature of Territorial Units for Statistics or NUTS (french: Nomenclature des unités territoriales statistiques) is a geocode standard for referencing the subdivisions of countries for statistical purposes. The standard, adopted in 2003 ...
subregion belonging to
Centro region
The Central Region ( pt, Região do Centro, ) or Central Portugal is one of the statistical regions of Portugal. The cities with major administrative status inside this region are Coimbra, Aveiro, Viseu, Caldas da Rainha, Leiria, Castelo Branco, ...
.
It is one of the most well-known industry brands inside and outside of the country.
Their products are sold and advertised in countries like
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
, the
UK, the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
, and
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
.
Products
Renova's main products are
tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.
Brand
It became known to a wider public (outside of Portugal) through an
advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
(first launched in 2002) that made use of
sex appeal
Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones (ova, oft ...
to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer
François Rousseau, received special attention of the French magazine
Photo
A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip. Most photographs are now crea ...
, which promoted a photographic contest inspired by it (and sponsored by the company).
*2017 New paper mill, Renova PM07 starts operating in
Torres Novas
Torres Novas () is a Portuguese municipality in the district of Santarém, in the Médio Tejo of the Centro region. The population of the municipality was approximately 36,717 (from the 2011 census), with the city of Torres Novas (seat of the mu ...
, pioneering the new NTT technology for paper making in
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
.
*2016 New factory, Renova 3, inaugurated in France,
Saint-Yorre
Saint-Yorre (; oc, Sant Tiorre) is a commune in the Allier department, Auvergne-Rhône-Alpes (Auvergne as former region), central France. The locality is renowned for its highly mineralized mineral water
Mineral water is water from a miner ...
.
*2015 Exports to 90 world countries are now becoming regular.
*2014 Renova starts its operations in
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
under the brand
novaRe.
*2013 Renova starts its operations in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
*2012 Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1 in global case study award
*2011 Renova Mills no1 and no2 receive more than 6.000 students a year, from all ages.
*2010 Renova, a business case study at
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...
: "Renova Toilet Paper: Escaping the Commoditization Trap"
*2009 New large scale automatic warehousing facilities and many new automated converting lines. New natural gas electrical co-generation central.
*2007 New business unit to explore the brand presence in markets not previously explored, with a global scope.
*2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe.
*2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product.
*2004 Renova Belgium starts its operations in Belgium and Luxembourg.
*2003 Renova launches its first moist toilet paper product lines.
*2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver.
*1999 Renova acquires the water company
Promineral SA.
*1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal.
*1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream (“Renova Fresh&Clean”).
*1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”.
*1990 Renova España SA begins its operations in Spain.
*1989 The first modern cross-category line of products is launched (“Renova Class”).
*1979 Mill number 2 is inaugurated.
*1970 First feminine hygiene line of products is launched (“Reglex”).
*1961 The modification of the business structure is completed: from office paper to disposable household and body paper products.
*1958 The company launches “Renova Super”, the best selling product of the company ever.
*1950 Acquisition of a dedicated high voltage power line complementing the main energy source of the factory: the river.
*1943 A new group of stockholders takes hold of the company. Renova – Fábrica de Papel do Almonda, SA is born.
*1939 Foundation of the private company Fábrica de Papel do Almonda Lda.
*1818 David Ardisson chose the Renova brand as the watermark for the first sheet of paper manufactured on the banks of Almonda river, Torres Novas
References
External links
Renova
{{authority control
Pulp and paper companies of Portugal
Portuguese brands
Torres Novas